Mini accounted for 14% of all BMW Group sales in America in November 2012. With just one month remaining, just under one out of every five BMW Group sales has been a Mini.
It wasn’t that November 2012 was such a bad month for Mini. Year-over-year, sales rose 11%. The Mini Coupe was the brand’s only model to suffer a year-over-year decrease, although it was a sharp one; a 48% drop.
BMW, however, had a stellar month. Sales of the company’s two most popular models, the 3-Series and 5-Series, reported increases of 42% and 64%, respectively. The 3-Series sold more than twice as often as the whole Mini division.
Click either of the two accompanying charts for a larger view. The chart above shows the year-to-date portion owned by each individual model. The second chart shows monthly totals.