Triumph Sales Data, Trends & Analysis for the European Automotive Market
Triumph’s sales in Europe have been declining in recent years. This is due to a number of factors, including the popularity of SUVs, which are a growing segment of the automotive market in Europe, and Triumph does not have a strong lineup of SUVs. Triumph is a motorcycle manufacturer first, and it has been focusing on its motorcycle business in recent years without a truly competitive car. Triumph has also been struggling financially in recent years, which has led to a decline in investment in new models and technologies.
| Year | Sales | Growth | Market Share |
|---|---|---|---|
| 1958 | 16,245 | 0.23 | |
| 1959 | 22,922 | 41.10 | 0.32 |
| 1960 | 17,720 | -22.69 | 0.25 |
| 1961 | 11,683 | -34.07 | 0.17 |
| 1962 | 15,967 | 36.67 | 0.20 |
| 1963 | 20,117 | 25.99 | 0.22 |
| 1964 | 21,214 | 5.45 | 0.22 |
| 1965 | 20,347 | -4.09 | 0.19 |
| 1966 | 17,184 | -15.55 | 0.16 |
| 1967 | 15,806 | -8.02 | 0.16 |
| 1968 | 18,600 | 17.68 | 0.16 |
| 1969 | 17,112 | -8.00 | 0.15 |
| 1970 | 14,561 | -14.91 | 0.14 |
| 1971 | 20,563 | 41.22 | 0.17 |
| 1972 | 22,827 | 11.01 | 0.17 |
| 1973 | 21,439 | -6.08 | 0.15 |
| 1974 | 18,396 | -14.19 | 0.16 |
| 1975 | 22,803 | 23.96 | 0.21 |
| 1976 | 28,238 | 23.83 | 0.21 |
| 1977 | 29,258 | 3.61 | 0.20 |
| 1978 | 16,447 | -43.79 | 0.11 |
| 1979 | 12,733 | -22.58 | 0.09 |
| 1980 | 14,939 | 17.33 | 0.13 |
| 1981 | 9,768 | -34.61 | 0.09 |
