Global & Regional Automotive Sales Data

Following the global financial crisis of 2008-2009, the European car market experienced a significant decline in sales. However, in the years that followed, the market gradually recovered, with a steady increase in sales. Similar to global trends, there has been a growing interest in alternative powertrain technologies in Europe. Electric vehicles (EVs) and plug-in hybrid vehicles (PHEVs) have gained popularity, driven by government incentives, stricter emissions regulations, and increased environmental awareness. Several European countries have set ambitious targets to phase out internal combustion engine (ICE) vehicles in the coming years. Diesel-powered vehicles, which were once popular in Europe, faced a decline in sales due to stricter emissions standards and the diesel emissions scandal that emerged in 2015. Like other regions, there has been a significant increase in the demand for SUVs and crossovers in Europe. The COVID-19 pandemic had a significant impact on European car sales, as lockdowns, economic uncertainties, and supply chain disruptions affected consumer demand. At the country level, Germany, the largest car market in Europe, has seen relatively stable sales, while countries like the UK, France, and Italy have experienced fluctuations.

South America has experienced economic volatility over the last decade. Countries like Brazil and Argentina, which are significant car markets in the region, have faced periods of recession and economic uncertainty. Brazil is the largest car market in South America and has a significant influence on the region's car sales. Other key markets in the region include Argentina, Colombia, Chile, and Peru. Governments in South America have implemented various policies and incentives to stimulate car sales and support the automotive industry. These include tax breaks, subsidies, and financing programs aimed at promoting vehicle purchases. Additionally, some countries have introduced regulations to encourage the production and use of flex-fuel vehicles, which can run on ethanol or gasoline. In periods of economic growth and stability, car sales tend to rise, while recessions and economic downturns can lead to rapid declines in sales. South American consumers have traditionally shown a preference for smaller and more affordable cars, such as compact models. This preference is often driven by factors like fuel efficiency, affordability, and practicality in congested urban environments.

The African car market has shown potential for growth over the past decade. Increasing urbanization, improving economic conditions, and a rising middle class have contributed to the demand for automobiles. However, the market is relatively small. In Africa, the market is largely dominated by used cars as affordability plays a crucial role in consumer choices. Chinese automakers have gained a significant presence in the African car market over the last decade. Chinese manufacturers offer affordable vehicles tailored to the needs and budgets of African consumers. They have been successful in capturing market share, especially in countries like Nigeria, Ethiopia, and Kenya. Limited road infrastructure, inadequate public transportation systems, and a lack of accessible financing options have been challenges to car sales in Africa. These factors can hinder market growth, particularly in rural areas. North African countries, such as Morocco and Egypt, have a more developed automotive industry and higher car sales compared to other regions. Sub-Saharan African countries, including Nigeria, South Africa, and Kenya, have significant car markets with their unique dynamics and preferences.