Traum Sales Data, Trends & Analysis for the Chinese Automotive Market
Traum is a brand under Zotye Auto, launched to the domestic Chinese auto market in 2018. Its cars are produced by Zotye´s subsidiary Jiangnan Auto and are marketed to young car buyers. Traum is the German word for Dream and its slogan in English is “Driven by Dreams”, but its Chinese name 君马 (Junma) translates to Supreme Horse, which is a bit confusing considering the logo features wings. The brand launched in January 2018 with the S70 which is a crossover of an SUV and an MPV, followed by the strangely named Seek5 in August of that year, and is planning to launch the Meet3 crossover and the D50 crossover as well.
Traum China Sales Figures & Recent Highlights
Traum Annual Sales, Growth and Market Share in China
Below we have a table that shows total Traum sales volumes for the Chinese automotive market, broken out by year. This data captures all Traum vehicle sales for the entire Chinese automotive market.
Traum China Annual Sales Units & Growth Chart
Below is a visual representation of Traum Chinese sales units over time. We have both the Traum sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
Traum China Growth Rate & Market Share Chart
Below is the annual growth rate for the Traum brand in China, shown against the Traum’s marketshare changes in China. This gives you a good look into how Traum has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.