Dodge Sales Data, Trends, Analysis & Current Lineup for the U.S Automotive Market
Dodge is one of the five American brands by Fiat-Chrysler Automobiles and it is marketed with a bold and brawny image. The RAM trucks division was spun off from Dodge in 2010 and the brand then struggled to find its identity in the States with vehicles like the long-in-the-tooth Grand Caravan minivan, the uninspired Avenger and Dart and the value-for-money Journey, but in recent years Dodge seems to have re-found its mojo. The 707 hp Hellcat versions of the Charger and Challenger and the even more powerful Demon versions are testament to the “American muscle-car” image Dodge is aiming for.
This is your hub for all of the Dodge sales data for the U.S market. Dodge is one of the oldest American car manufacturers. It was founded in 1900s by the Dodge brothers, Horace Elgin Dodge and John Francis Dodge. It is the company responsible for creating some of the most famous and recognizable American cars like the Dodge Charger and Dodge Viper.
Dodge is known for developing and manufacturing high-performance vehicles of all types from cars, minivans, to SUVs. Each vehicle created by Dodge are top tier. The company is known for their superior combination of performance, design, and innovation which makes their vehicles top tier.
Dodge vehicles represent a historic brand that embodies its renowned heritage through each performance vehicle. There’s no confusing a Dodge on the road thanks to its unmistakable design and performance characteristics mixed into every car, SUV and minivan. Dodge has served to push the boundaries of what is accepted as a commercial vehicle, instilling each of their models with ultimate performance characteristics. The introduction of the SRT (Street and Racing Technology) level of vehicles has brought the brand back to its roots, putting forth high performance vehicles that harken back to what made Dodge vehicles so unique in the first place.
Note: Beginning in 2009, Dodge sales do not include sales of its own Ram division. 2016 monthly totals, following FCA’s decision to issue more accurate auto sales data at the end of July, do not mesh with the year-to-date totals FCA is reporting, as expected. Please note II: Fiat Chrysler Automobiles stopped reporting monthly US sales figures in Q3 of 2019 and switched to reporting its US sales quarterly. From Q3 of 2019 onwards you will find Q1 data in the March data field, Q2 data in June, Q3 data in September and Q4 data in December.
Dodge U.S Sales Figures & Recent Highlights
As an American brand, Dodge is doing quite well in the United States. They consistently rank among the top-selling brands in the country. They hold a solid market share in the US. The mid 1990s to mid 2000s was considered to be the most successful years for the brand in the US as they managed to sold over 1 million vehicles for 14 straight years. Dodge currently produces the following models: Challenger, Charger, Durango, Grand Caravan, Journey, Neon, Ram Pickup, and Attitude. Out of all these current models, the Grand Caravan is reportedly the brand’s best selling model in the United States, while the Charger is most popular sedan and the Journey its best selling crossover.
Dodge sales in the U.S. decreased by 36.78% in 2020, to 267,328 vehicles. This was due to the COVID-19 pandemic, which caused a decline in demand for new cars. Dodge sales in the U.S. decreased by 25.6% in 2021, to 200,449 vehicles. This was due to the chip shortage, which limited the production of new cars. Dodge sales in the U.S. increased by 10.1% in 2022, to 220,522 vehicles. This was due to the easing of the chip shortage and the launch of new models, such as the Dodge Durango SRT Hellcat Widebody. Dodge sales in the U.S. decreased by 26.9% in the first quarter of 2023, to 47,638 vehicles. This was due to the ongoing chip shortage and rising inflation.
Overall, Dodge is facing some challenges in the United States. The brand is seeing declining sales due to the chip shortage and rising inflation. However, Dodge is investing heavily in new products, such as the Durango SRT Hellcat Widebody, and it is hoping that these products will help the brand to regain market share.
Dodge Monthly Sales Data in the United States
Below we have a table that shows Dodge sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Dodge new vehicle sales in the US.
Dodge Annual Sales, Growth & Market Share in the United States
Below we have a table that shows total Dodge sales volumes for the US automotive market, broken out by year. This data captures all Dodge vehicle sales for the entire United States automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1971 | 28,381 | 0.00 | 25.54 | 0.00 |
| 1972 | 34,057 | 20.00 | 25.79 | 0.95 |
| 1973 | 35,523 | 4.30 | 16.17 | -59.48 |
| 1974 | 42,925 | 20.84 | 24.32 | 33.51 |
| 1975 | 60,356 | 40.61 | 26.94 | 9.72 |
| 1976 | 48,542 | -19.57 | 19.59 | -37.53 |
| 1977 | 72,511 | 49.38 | 20.76 | 5.66 |
| 1978 | 62,098 | -14.36 | 16.31 | -27.28 |
| 1979 | 76,871 | 23.79 | 16.48 | 1.02 |
| 1980 | 203,470 | 164.69 | 20.51 | 19.64 |
| 1981 | 188,865 | -7.18 | 14.67 | -39.85 |
| 1982 | 177,781 | -5.87 | 14.54 | -0.88 |
| 1983 | 193,475 | 8.83 | 11.73 | -23.90 |
| 1984 | 250,645 | 29.55 | 11.87 | 1.19 |
| 1985 | 317,174 | 26.54 | 8.55 | -38.84 |
| 1986 | 388,889 | 22.61 | 9.76 | 12.40 |
| 1987 | 388,850 | -0.01 | 10.66 | 8.44 |
| 1988 | 494,111 | 27.07 | 12.81 | 16.75 |
| 1989 | 514,144 | 4.05 | 14.75 | 13.17 |
| 1990 | 420,687 | -18.18 | 13.98 | -5.54 |
| 1991 | 419,749 | -0.22 | 15.32 | 8.75 |
| 1992 | 408,752 | -2.62 | 15.74 | 2.71 |
| 1993 | 382,676 | -6.38 | 13.91 | -13.21 |
| 1994 | 236,949 | -38.08 | 9.84 | -41.26 |
| 1995 | 197,996 | -16.44 | 7.26 | -35.67 |
| 1996 | 127,432 | -35.64 | 4.62 | -57.12 |
| 1997 | 231,001 | 81.27 | 7.95 | 41.94 |
| 1998 | 259,063 | 12.15 | 8.30 | 4.15 |
| 1999 | 238,561 | -7.91 | 8.05 | -3.09 |
| 2000 | 281,092 | 17.83 | 10.03 | 19.74 |
| 2001 | 265,604 | -5.51 | 11.68 | 14.13 |
| 2002 | 239,945 | -9.66 | 10.09 | -15.75 |
| 2003 | 211,197 | -11.98 | 10.44 | 3.38 |
| 2004 | 204,383 | -3.23 | 14.60 | 28.50 |
| 2005 | 758,482 | 271.11 | 4.43 | -229.63 |
| 2006 | 691,441 | -8.84 | 4.15 | -6.81 |
| 2007 | 684,231 | -1.04 | 4.22 | 1.64 |
| 2008 | 523,673 | -23.47 | 3.93 | -7.38 |
| 2009 | 338,254 | -35.41 | 3.22 | -22.02 |
| 2010 | 396,778 | 17.30 | 3.38 | 4.91 |
| 2011 | 463,296 | 16.76 | 3.59 | 5.59 |
| 2012 | 568,310 | 22.67 | 3.64 | 1.50 |
| 2013 | 595,743 | 4.83 | 3.80 | 4.25 |
| 2014 | 574,155 | -3.62 | 3.47 | -9.48 |
| 2015 | 517,153 | -9.93 | 2.95 | -17.50 |
| 2016 | 506,556 | -2.05 | 2.88 | -2.64 |
| 2017 | 446,996 | -11.76 | 2.59 | -11.28 |
| 2018 | 459,324 | 2.76 | 2.64 | 2.13 |
| 2019 | 422,888 | -7.93 | 2.48 | -6.59 |
| 2020 | 267,326 | -36.79 | 1.82 | -36.47 |
| 2021 | 215,726 | -19.30 | 1.44 | -25.97 |
| 2022 | 191,347 | -11.30 | 1.40 | -3.20 |
| 2023 | 156,938 | 0.00 | 1.22 | 0.00 |
Dodge U.S Annual Sales Units & Growth Chart
Below is a visual representation of Dodge’s U.S sales units over time. We have both the Dodge sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.
Dodge U.S Growth Rate & Market Share Chart
Below is the annual growth rate for the Dodge brand in the United States, shown against the Dodge’s marketshare changes in the United States. This gives you a good look into how Dodge has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Dodge Cars & SUVs in the United States
- Charger (80,365 sold in 2022): The Dodge Charger is a full-size sedan that is known for its powerful engines, muscular design, and comfortable ride. It is available with a 3.6L V6 engine that produces 300 horsepower and 264 lb-ft of torque, or a 5.7L V8 engine that produces 370 horsepower and 400 lb-ft of torque.
- Durango (55,510 sold in 2022): The Dodge Durango is a mid-size SUV that is known for its spacious interior, powerful engines, and comfortable ride. It is available with a 3.6L V6 engine that produces 295 horsepower and 260 lb-ft of torque, or a 5.7L V8 engine that produces 360 horsepower and 390 lb-ft of torque.
- Challenger (55,245 sold in 2022): The Dodge Challenger is a muscle car that is known for its powerful engines, aggressive design, and iconic styling. It is available with a 3.6L V6 engine that produces 303 horsepower and 268 lb-ft of torque, or a 5.7L V8 engine that produces 375 horsepower and 410 lb-ft of torque.
The Current Dodge Model Lineup & Prices in the U.S
Dodge is known for its muscle cars, such as the Challenger and Charger. While the current lineup is limited, these are some of the most fun and exciting machines you can buy.
2024 Dodge Hornet
Starting at: $30,735
The Dodge Hornet is a compact crossover SUV that was first released in 2023. It is based on the Jeep Compass and shares many of its features. The Hornet is available in two trim levels: GT and R/T. The Hornet GT is powered by a 2.4L I4 engine that produces 177 horsepower and 172 pound-feet of torque. It is mated to a nine-speed automatic transmission. The Hornet R/T is powered by a 2.0L turbocharged I4 engine that produces 270 horsepower and 295 pound-feet of torque. It is mated to a nine-speed automatic transmission. The Hornet comes standard with a variety of features, including a 7-inch touchscreen infotainment system, Apple CarPlay and Android Auto, a rearview camera, and a six-speaker sound system. Available features include a 10.1-inch touchscreen infotainment system, a panoramic sunroof, and a nine-speaker Alpine sound system.
2023 Dodge Charger
Starting at: $34,230
The 2023 Dodge Charger is a full-size performance sedan that is available in a variety of trim levels, including the SXT, GT, R/T, Scat Pack, SRT Hellcat, and SRT Super Stock. The Charger is powered by a 3.6L V6 engine in the SXT, a 5.7L V8 engine in the GT, a 6.4L V8 engine in the R/T, a 6.2L supercharged V8 engine in the Scat Pack, a 6.2L supercharged V8 engine in the SRT Hellcat, and a 7.0L supercharged V8 engine in the SRT Super Stock. The Charger comes standard with a variety of features, including a 7-inch touchscreen infotainment system, Apple CarPlay and Android Auto, a rearview camera, and a six-speaker sound system. Available features include a 10.1-inch touchscreen infotainment system, a panoramic sunroof, a 19-speaker Harman Kardon sound system, and a heated steering wheel.
2023 Dodge Challenger
Starting at: $31,965
The 2023 Dodge Challenger is a two-door muscle car that is available in a variety of trim levels, including the SXT, GT, R/T, Scat Pack, SRT Hellcat, and SRT Super Stock. The Challenger is powered by a 3.6L V6 engine in the SXT, a 5.7L V8 engine in the GT, a 6.4L V8 engine in the R/T, a 6.2L supercharged V8 engine in the Scat Pack, a 6.2L supercharged V8 engine in the SRT Hellcat, and a 7.0L supercharged V8 engine in the SRT Super Stock. The Challenger comes standard with a variety of features, including a 7-inch touchscreen infotainment system, Apple CarPlay and Android Auto, a rearview camera, and a six-speaker sound system. Available features include a 10.1-inch touchscreen infotainment system, a panoramic sunroof, a 19-speaker Harman Kardon sound system, and a heated steering wheel. The Challenger is scheduled to be discontinued after the 2024 model year. Dodge has not announced a replacement for the Challenger.
2023 Dodge Durango
Starting at: $40,140
The 2023 Dodge Durango is a mid-size SUV that is available in a variety of trim levels, including the SXT, GT, R/T, SRT 392, and SRT Hellcat. The Durango is powered by a 3.6L V6 engine in the SXT, a 5.7L V8 engine in the GT, a 6.4L V8 engine in the R/T, and a 6.4L supercharged V8 engine in the SRT 392 and SRT Hellcat. The Durango comes standard with a variety of features, including a 7-inch touchscreen infotainment system, Apple CarPlay and Android Auto, a rearview camera, and a six-speaker sound system. Available features include a 10.1-inch touchscreen infotainment system, a panoramic sunroof, a 19-speaker Harman Kardon sound system, and a heated steering wheel. The Durango is scheduled to be redesigned for the 2024 model year. The redesigned Durango is expected to be more fuel-efficient and have a more luxurious interior.
the sales will never be what they were……
that's because Ram became a new brand and split off.