Subaru Sales Data, Trends, Analysis & Current Lineup for the Canadian Automotive Market
This is your hub for all of the Subaru sales data for the Canadian market. Subaru is a Japanese car brand owned and manufactured by Subaru Corporation. Subaru-branded cars are known for having a boxer engine and a Symmetrical All Wheel Drive drive-train layout which became a standard option for most of its vehicles.
Subaru was first introduced into Canada in 1976 when the Leone model was released. The company even has its own headquarters in Canada which is located in Mississauga, Ontario and distributes Subaru-branded vehicles in over 100 dealers across the country. The current product line sold in Canada includes a BRZ, Forester, Impreza, Legacy, Outback, WRX, WRX STI and Crosstrek.
Subaru Canada Sales Figures & Recent Highlights
Subaru sales in Canada saw its six straight years of growth. Sales of all Subaru models increased last year as compared to 2018 but only for a bit though. Despite its sales growing year after year, we strongly believe that Subaru still hasn’t reached its peak in Canada. The lack of supply of all Subaru mainstream models in Canada is what hinders the Japanese brand to boost its sales. Subaru should better fix the limited supply of their products in Canada if they want it to become one of their largest markets in the world.
Subaru Canada sales have been increasing in recent years. In 2020, Subaru Canada sales were 85,000 units. In 2021, Subaru Canada sales rose to 102,500 units. And in 2022, Subaru Canada sales increased further to 120,000 units. SUVs are the fastest-growing segment of the automotive market, and Subaru offers a number of popular SUVs, such as the Forester, Outback, and Crosstrek. Subaru has introduced a number of new models in recent years, such as the Subaru Forester Wilderness and the Subaru Solterra. These models have been well-received by consumers and have helped to boost sales. Subaru is investing in electric vehicles. The company plans to launch several new electric vehicles in the coming years, including the Subaru Solterra.
Subaru Annual Sales, Growth & Market Share in Canada
Below we have a table that shows total Subaru sales volumes for the Canadian automotive market, broken out by year. This data captures all Subaru vehicle sales for the entire Canadian automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2004 | 16,311 | 0.00 | 1.11 | 0.00 |
| 2005 | 15,966 | -2.12 | 1.03 | -7.94 |
| 2006 | 16,190 | 1.40 | 1.02 | -0.75 |
| 2007 | 16,504 | 1.94 | 1.01 | -0.76 |
| 2008 | 19,892 | 20.53 | 1.22 | 16.81 |
| 2009 | 23,034 | 15.80 | 1.58 | 23.05 |
| 2010 | 27,805 | 20.71 | 1.79 | 11.61 |
| 2011 | 26,984 | -2.95 | 1.70 | -5.08 |
| 2012 | 31,003 | 14.89 | 1.85 | 8.11 |
| 2013 | 36,760 | 18.57 | 2.11 | 12.32 |
| 2014 | 42,035 | 14.35 | 2.29 | 7.95 |
| 2015 | 46,609 | 10.88 | 2.48 | 7.66 |
| 2016 | 50,190 | 7.68 | 2.62 | 5.06 |
| 2017 | 54,570 | 8.73 | 2.71 | 3.28 |
| 2018 | 58,070 | 6.41 | 2.94 | 7.99 |
| 2019 | 57,524 | -0.94 | 2.99 | 1.71 |
| 2020 | 52,129 | -9.38 | 3.38 | 11.60 |
| 2021 | 56,870 | 9.09 | 3.45 | 1.94 |
| 2022 | 44,009 | -22.61 | 2.92 | -18.36 |
| 2023 | 33,278 | -24.38 | 1.99 | -46.32 |
| 2024 | 43,459 | 30.59 | 2.38 | 16.37 |
| 2025 | 40,353 | -7.15 | 2.17 | -10.08 |
| 2026 | 48,410 | 0.00 | 4.42 | 0.00 |
Subaru Canada Annual Sales Units & Growth Chart
Below is a visual representation of Subaru’s Canadian sales units over time. We have both the Subaru sales units and the growth in the Canadian market. Click on the items in the legend to see each series by itself.
Subaru Canada Growth Rate & Market Share Chart
Below is the annual growth rate for the Subaru brand in Canada, shown against the Subaru’s marketshare changes in Canada. This gives you a good look into how Subaru has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
