Ford Model Sales Data, Analysis & Reports
The Ford brand had strong Pickup Sales. Ford’s F-Series trucks, particularly the F-150, have consistently been the best-selling vehicles in the United States for decades. The strength of the F-Series is a key pillar of Ford’s profitability in the U.S. Models like the Ford Explorer and Ford Escape have been performing well in the SUV and crossover segments, which have been gaining popularity in the U.S. market. Ford has been making strategic moves to compete in the electric vehicle (EV) market. The launch of the Mustang Mach-E, an all-electric SUV, has been generally well-received. The company also unveiled the F-150 Lightning, an all-electric version of its best-selling truck, signaling a serious commitment to electrification.
Lincoln Model Sales Data, Analysis & Reports
Ford’s luxury brand, Lincoln, has been undergoing a revitalization with new models like the Aviator and Corsair. While it still lags behind some other luxury brands in the U.S., Lincoln has been making progress in re-establishing its position in the market. Like Ford, Lincoln has been increasingly focusing on SUVs and crossovers, which are more profitable and better align with consumer demand in the U.S. The brand has discontinued most of its sedans to focus on these segments.