If you live outside the United States you may not even know the Acura brand. Acura is the premium brand for Honda. Launched in 1986 in the United States and Canada, the Acura brand has since found its way to Russia, China and Kuwait also.

As expected, all Acura models are based on Honda platforms and running gear, with tweaks made to increase performance and quality to fit the luxury brand pricing and positioning. In the United States, Acura imports the RLX from Japan, while other models for the US market are locally produced in Honda’s factories throughout the U.S.

In its first few years of existence, Acura was among the best-selling luxury marques in the US. Since then we have seen Lexus, Infiniti and the onslaught of German brands that have come along and put some serious pressure on Acura sales in the last decade.

Our Take On Acura US Sales Figures

The Honda-owned premium brand hit its peak in the U.S. market in 2005 with 209,610 sales. Since the Great Recession ended, the sales of Acura brand has hovered in the 150,000- to 200,000-unit range annually. Just like other luxury brands in the US, Acura is also seeing a sharp decline in its car sales as more and more buyers are leaning on to light trucks.

Today, Acura hopes to gain volume in the next couple of years in the US market as it saw its sales dipped slightly from 2018. They are looking to attract a wider range of customers with their new Acura RDX which was recently launched in the US in 2018.

Acura Monthly Sales Data

Below we have a table that shows Acura sales for the United States automotive market since 2004, but this time it is broken out by month. This is on a unit basis. This is Acura new vehicle sales in the US.

Year	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2005	13,664	16,151	18,599	19,102	18,685	18,744	19,909	19,221	16,634	16,398	13,882	18,621
2006	13,981	14,146	17,524	19,372	16,171	15,107	18,203	18,263	16,323	15,877	17,200	19,056
2007	13,017	13,658	16,986	15,193	15,920	16,766	13,931	16,436	14,369	12,886	12,910	17,582
2008	11,168	13,084	13,288	13,000	14,893	12,456	12,819	15,089	9,997	10,108	7,888	10,680
2009	7,856	7,659	9,005	8,813	9,469	8,280	8,662	9,625	7,259	9,751	8,769	10,575
2010	7,132	8,939	11,722	10,719	11,766	10,839	13,017	11,534	10,720	11,001	10,718	15,489
2011	7,961	10,796	12,611	11,604	9,000	8,708	9,402	9,053	10,010	11,115	9,909	13,129
2012	8,381	22,516	11,166	12,175	14,586	15,370	12,825	15,646	14,366	12,163	12,246	16,034
2013	9,489	11,364	14,100	13,899	14,364	13,765	15,150	17,051	11,648	14,296	14,559	15,751
2014	10,823	11,545	15,580	14,222	14,675	11,206	12,480	15,487	13,832	15,427	14,857	17,809
2015	11,982	12,992	14,670	14,874	17,042	15,527	14,915	15,313	14,704	16,079	12,244	16,823
2016	10,250	12,773	14,852	16,206	13,561	11,352	13,674	14,246	12,813	12,869	11,616	17,148
2017	9,202	10,864	11,696	14,132	13,939	14,038	14,177	13,132	12,946	12,698	12,716	15,062
2018	8,908	10,969	13,537	11,888	12,819	14,532	13,247	15,072	13,511	13,624	14,053	16,774
2019	9,764	12,213	14,408	11,687	13,547	12,148	12,759	15,189	11,098	13,957	14,482	16,133
2020	9,230	12,264	7,037	5,046	10,341	12,071	13,076	13,647	12,941	0	0	0

Acura Sales & Growth

Below is the unit volume sales and unit growth rate for the Acura brand in the United States

Acura Annual Sales and Market Share

Below we have a table that shows Acura sales volumes for the US automotive market. This data captures all Acura vehicle sales.

Year	Sales	YOY Change	US Marketshare	Marketshare Change
2005	209,610	0.00	1.24	0.00
2006	201,223	-4.00	1.22	-1.38
2007	179,654	-10.72	1.12	-9.13
2008	144,470	-19.58	1.10	-1.87
2009	105,723	-26.82	1.02	-7.83
2010	133,596	26.36	1.16	11.97
2011	123,298	-7.71	0.97	-19.51
2012	167,474	35.83	1.09	10.83
2013	165,436	-1.22	1.07	-1.98
2014	167,943	1.52	1.02	-4.45
2015	177,165	5.49	1.02	-0.46
2016	161,360	-8.92	0.92	-10.40
2017	154,602	-4.19	0.90	-2.65
2018	158,934	2.80	0.92	2.10
2019	157,385	-0.97	0.92	0.76
2020	95,653	0.00	0.91	0.00