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Ford Sales Figures – U.S Market

Monthly and Yearly Sales Figures for Ford in the United States

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Ford Sales Data, Trends, Analysis & Current Lineup for the U.S Automotive Market

This is your hub for all of the Ford sales data for the U.S market. Ford is an American automobile manufacturer. It is the second largest automaker in the US and is among the top five largest in the world. The company manufactures and markets automobiles and commercial vehicles under the Ford brand. They also produce luxury cars which they market under the Lincoln brand.

Ford was founded in 1903 and is known as the first company to adopt the assembly lines for mass production of automobiles. Today, the Ford brand has been synonymous with mainstream success. It has been the most popular new car choice for decades, with models like the Fiesta and Focus regularly topping the sales charts. Ford is very much about ticking all the boxes for owners, offering benchmark pricing, technical innovation and a family-focused car range.

The company has also developed a reputation for setting the standards in terms of driver enjoyment, offering class-leading chassis dynamics. Ford’s range of cars is very broad indeed. The bestselling car, the Fiesta, is backed up by one of the most popular car in medium hatchback market, the Focus. Ford has growing market niches covered, too, with MPVs like the B-Max, C-Max and S-Max, as well as crossover SUV 4x4s like the Kuga, EcoSport and Edge.

Ford U.S Sales Figures & Recent Highlights

After facing a financial crisis at the start of the 21st century which almost led Ford to bankruptcy, the company has done well to recover itself and become the second largest automaker in the US by production volume. Being the second largest automaker in the US speaks for the success of the company in its home soil. The Ford brand is the best-selling brand by production volume in the US. As a matter of fact, Ford sales for the last 9 years has been well over the 2 million mark. This is truly remarkable for the company considering that they almost declared bankruptcy during the financial crisis in 2008. This makes  them the only major automaker to emerge and become profitable again after the financial crisis.

We expect to see Ford continue its success in the next decade as they begin to roll out new models this year. The company announced that they would be investing more on hybrid and electric vehicles and expects to introduce 40 electric vehicles by 2022.  According to the latest sales figures, Ford sold 1,767,501 vehicles in the US in 2022,  down 2% from 2021. This makes Ford the second-best-selling automaker in the US, behind General Motors.

Things are looking up for Ford, with the launch of the all-electric F-150 Lightning pickup truck, which has been met with strong demand. The Mach-E has been a sales hit and now the high performance Mustang Mach-E GT is getting rave reviews. The company plans to invest $5.6 billion in electric vehicles and batteries in the US by 2025. Ford is also planning to launch 30 new electric vehicles by 2030.

Several new models including the Explorer ST, a performance-oriented version of the Explorer SUV and the launch of the Expedition Timberline, a rugged version of the Expedition SUV are on their way. We are most excited by the Bronco Raptor, a high-performance off-road SUV that has us enthusiasts ready to put down deposits.

Ford Monthly Sales Data in the United States

Below we have a table that shows Ford sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Ford new vehicle sales in the US.

Ford Annual Sales, Growth & Market Share in the United States

Below we have a table that shows total Ford sales volumes for the US automotive market, broken out by year. This data captures all Ford vehicle sales for the entire United States automotive market.

Year Sales YOY Change US Marketshare Marketshare Change
1985 420,690 0.00 11.34 0.00
1986 402,181 -4.40 10.10 -12.35
1987 392,360 -2.44 10.76 6.16
1988 465,578 18.66 12.07 10.85
1989 467,185 0.35 13.40 9.96
1990 391,789 -16.14 13.02 -2.97
1991 324,159 -17.26 11.83 -10.05
1992 299,281 -7.67 11.53 -2.62
1993 359,469 20.11 13.06 11.76
1994 420,839 17.07 17.48 25.29
1995 560,413 33.17 20.54 14.87
1996 526,182 -6.11 19.07 -7.70
1997 506,322 -3.77 17.43 -9.38
1998 482,109 -4.78 15.44 -12.89
1999 530,176 9.97 17.89 13.67
2000 619,200 16.79 22.09 19.02
2001 534,512 -13.68 23.50 6.00
2002 443,931 -16.95 18.67 -25.91
2003 368,291 -17.04 18.21 -2.51
2004 226,461 -38.51 16.18 -12.53
2005 2,604,136 1,049.93 15.21 -6.38
2006 2,382,645 -8.51 14.29 -6.42
2007 2,056,075 -13.71 12.67 -12.80
2008 1,706,311 -17.01 12.80 0.97
2009 1,465,232 -14.13 13.94 8.22
2010 1,797,571 22.68 15.33 9.08
2011 2,094,246 16.50 16.21 5.38
2012 2,380,990 13.69 15.25 -6.28
2013 2,461,761 3.39 15.71 2.92
2014 2,425,100 -1.49 14.66 -7.11
2015 2,550,424 5.17 14.57 -0.63
2016 2,531,505 -0.74 14.39 -1.29
2017 2,505,277 -1.04 14.50 0.77
2018 2,422,676 -3.30 13.94 -4.00
2019 2,297,776 -5.16 13.47 -3.47
2020 1,929,195 -16.04 13.11 -2.75
2021 1,804,793 -6.45 12.07 -8.66
2022 1,767,501 -2.07 12.91 6.53
2023 1,904,038 7.72 12.25 -5.37
2024 1,003,726 0.00 12.89 0.00

Ford U.S Annual Sales Units & Growth Chart

Below is a visual representation of Ford’s U.S sales units over time. We have both the Ford sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.

Ford U.S Growth Rate & Market Share Chart

Below is the annual growth rate for the Ford brand in the United States, shown against the Ford’s marketshare changes in the United States. This gives you a good look into how Ford has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.

The Best-Selling Ford Cars & SUVs in the United States

The Ford F-Series is a truly iconic truck that has been a staple of American culture for decades. It is a symbol of strength, power, and freedom. It is also consistently the best selling vehicle in the U.S.

  1. Ford F-Series (653,957 units sold in 2022).The Ford F-150 has been the best-selling vehicle in the US for 44 years, and it is still going strong in 2022. The F-150 is available in a variety of configurations, including a regular cab, extended cab, and crew cab. It is also available with a choice of engines, including a 3.5L V6 engine, a 5.0L V8 engine, and a 3.5L Powerboost hybrid engine.
  2. Ford Explorer (207,763 units sold in 2022). The Ford Explorer is a mid-size SUV that has been in production since 1990. The Explorer is available in a variety of configurations, including a two-wheel-drive model and a four-wheel-drive model. It is also available with a choice of engines, including a 3.5L V6 engine and a 2.3L EcoBoost four-cylinder engine.
  3. Ford Escape (137,370 units sold in 2022).The Ford Escape is a compact SUV that has been in production since 2000. The Escape is available in a variety of configurations, including a two-wheel-drive model and a four-wheel-drive model. It is also available with a choice of engines, including a 1.5L EcoBoost three-cylinder engine and a 2.0L EcoBoost four-cylinder engine.
  4. Ford Bronco (117,057 units sold in 2022). The Ford Bronco is a mid-size SUV that was reintroduced in 2021 after a 25-year hiatus. The Bronco is available in a variety of configurations, including a two-door model and a four-door model. It is also available with a choice of engines, including a 2.3L EcoBoost four-cylinder engine and a 2.7L EcoBoost V6 engine.
  5. Ford Bronco Sport (99,547 units sold in 2022).The Ford Bronco is a mid-size SUV that was reintroduced in 2021 after a 25-year hiatus. The Bronco is available in a variety of configurations, including a two-door model and a four-door model. It is also available with a choice of engines, including a 2.3L EcoBoost four-cylinder engine and a 2.7L EcoBoost V6 engine.

The Current Ford Model Lineup & Prices in the U.S

Ford makes cars, SUVs and trucks and lots of all of these. Most models are well know and there are more on the way. Several new models including the Explorer ST, a performance-oriented version of the Explorer SUV and the launch of the Expedition Timberline, a rugged version of the Expedition SUV. We are most excited by the Bronco Raptor, a high-performance off-road SUV.

Ford Mustang / Mustang Mach 1

Starting at $30,920 / Mach 1 Starting at $56,570

The Ford Mustang is updated for 2024. The 2024 Ford Mustang is the latest generation of the iconic muscle car. It is available as a coupe or convertible, and it is available with a choice of engines, including a 2.3L EcoBoost four-cylinder engine and a 5.0L V8 engine. The 2.3L EcoBoost engine produces 315 horsepower and 350 lb-ft of torque. It is available with a six-speed manual transmission or a 10-speed automatic transmission. The 5.0L V8 engine produces 480 horsepower and 420 lb-ft of torque. It is available with a six-speed manual transmission or a 10-speed automatic transmission. The 2024 Mustang also comes standard with a number of features, including a 12.3-inch digital instrument cluster and an 8.8-inch touchscreen infotainment system. It is available with a 12.0-inch digital instrument cluster and a 15.5-inch touchscreen infotainment system.

Ford Escape

Starting at $29,345

The 2023 Ford Escape is a compact SUV that was introduced in 2023. It is available in 6 trim levels: S, SE, SEL, ST-Line, Timberline, and Titanium. The Escape is powered by a 1.5L EcoBoost three-cylinder engine that produces 181 horsepower and 190 lb-ft of torque. It is available with front-wheel drive or all-wheel drive. The Escape comes standard with a 8-inch touchscreen infotainment system with Apple CarPlay and Android Auto. It is available with a 12.3-inch digital instrument cluster and a 10.2-inch touchscreen infotainment system.

Ford Bronco Sport / Bronco Raptor

Starting at $31,230 / Bronco Raptor Starting at $89,835

The Ford Bronco Sport and Bronco Raptor are two very different SUVs. The Bronco Sport is a compact SUV that is designed for on-road driving, while the Bronco Raptor is a high-performance off-road SUV. The Bronco Sport is powered by a 1.5L EcoBoost three-cylinder engine that produces 181 horsepower and 190 lb-ft of torque. It is available with front-wheel drive or all-wheel drive. The Bronco Raptor is powered by a 2.7L EcoBoost V6 engine that produces 390 horsepower and 430 lb-ft of torque. It is only available with four-wheel drive.

Ford Bronco

Starting at $39,130

The base Ford Bronco is no more, with the 2024 lineup now starting with the $41,025 Big Bend model. Aside from the Big Bend, prices are up across the lineup by at least $1000 on most models. The standard Ford Bronco is a mid-size SUV that was introduced in 2021. It is available in two body styles: two-door and four-door. It is also available with a choice of two engines: a 2.3L EcoBoost four-cylinder engine and a 2.7L EcoBoost V6 engine.

Ford Explorer / Explorer ST

Starting at $36,760 / Explorer ST Starting at $50,005

The Ford Explorer is a mid-size SUV that has been in production since 1990. It is available in 7 trim levels: base, XLT, Limited, ST, Timberline, Platinum, and King Ranch. The Explorer is powered by a 3.0L EcoBoost V6 engine that produces 365 horsepower and 380 lb-ft of torque. It is available with front-wheel drive or all-wheel drive. The Explorer comes standard with a 9-inch touchscreen infotainment system with Apple CarPlay and Android Auto. It is available with a 12.3-inch digital instrument cluster and a 10.2-inch touchscreen infotainment system.

The Explorer ST is a performance-oriented version of the Explorer that is available in 4WD only. It is powered by a 3.0L EcoBoost V6 engine that produces 400 horsepower and 415 lb-ft of torque. It is available with a 10-speed automatic transmission only. The Explorer ST comes standard with a sport-tuned suspension, 21-inch wheels, and a unique front fascia. It also comes standard with a number of performance features, including a limited-slip rear differential, a performance exhaust system, and Brembo brakes.

Ford Edge / Edge ST

Starting at $38,365 / Edge ST Starting at $46,485

The Ford Edge is a mid-size crossover SUV that has been in production since 2006. It is available in 6 trim levels: SE, SEL, ST-Line, Titanium, ST, and PHEV. The Edge is powered by a 2.0L EcoBoost turbocharged four-cylinder engine that produces 250 horsepower and 275 lb-ft of torque. It is available with front-wheel drive or all-wheel drive. The Edge comes standard with a 8-inch touchscreen infotainment system with Apple CarPlay and Android Auto. It is available with a 12.3-inch digital instrument cluster and a 10.2-inch touchscreen infotainment system.

The Edge ST is a performance-oriented version of the Edge that is available in 4WD only. It is powered by a 2.7L Ecoboost turbocharged V6 engine that produces 335 horsepower and 380 lb-ft of torque. It is available with a 10-speed automatic transmission only. The Edge ST comes standard with a sport-tuned suspension, 20-inch wheels, and a unique front fascia. It also comes standard with a number of performance features, including a limited-slip rear differential, a performance exhaust system, and Brembo brakes.

Ford Mustang Mach-E / Mach-E GT

Starting at $43,895

The Ford Mustang Mach-E is an all-electric SUV that was introduced in 2021. It is available in 4 trim levels: Select, Premium, California Route 1, and GT. The Select is the base trim level and comes standard with a 75.7-kWh battery pack that provides an EPA-estimated range of 230 miles. It is powered by a rear-wheel-drive electric motor that produces 266 horsepower and 317 lb-ft of torque. The Premium adds features like a 10.2-inch touchscreen infotainment system, a Bang & Olufsen sound system, and a heated steering wheel. It is also available with a larger 98.8-kWh battery pack that provides an EPA-estimated range of 300 miles. The California Route 1 adds features like a panoramic sunroof, a hands-free power liftgate, and a heated steering wheel. It is also available with a larger 98.8-kWh battery pack.

The Mustang Mach-E GT Performance Edition is a more powerful version of the GT that comes standard with a performance suspension, Brembo brakes, and 20-inch wheels. It can accelerate from 0 to 60 mph in 3.3 seconds. The GT is the performance version of the Mustang Mach-E and comes standard with a larger 98.8-kWh battery pack. It is powered by dual electric motors that produce 480 horsepower and 634 lb-ft of torque.

Ford Expedition

Starting at $55,525

The Ford Expedition is a full-size SUV that has been in production since 1991. It is available in 5 trim levels: XL, XLT, Limited, King Ranch, and Platinum. The Expedition is powered by a 3.5L EcoBoost V6 engine that produces 380 horsepower and 470 lb-ft of torque. It is available with rear-wheel drive or all-wheel drive. The Expedition comes standard with a 10.2-inch touchscreen infotainment system with Apple CarPlay and Android Auto. It is available with a 12.3-inch digital instrument cluster and a 15.5-inch touchscreen infotainment system. The Expedition is also available in a long-wheelbase version called the Expedition Max. The Expedition Max has a cargo space of 121.9 cubic feet, which is more than any other SUV on the market.

Ford Maverick

Starting at $23,400

The Ford Maverick is a compact pickup truck that was introduced in 2022. It is available in 4 trim levels: XL, XLT, Lariat, and First Edition. The Maverick is powered by a 2.5L hybrid engine that produces 191 horsepower and 155 lb-ft of torque. It is available with front-wheel drive or all-wheel drive. The Maverick comes standard with a 8-inch touchscreen infotainment system with Apple CarPlay and Android Auto. It is available with a 10.2-inch touchscreen infotainment system. The Maverick comes standard with a number of safety features, including forward collision warning, automatic emergency braking, and lane departure warning. It is available with blind spot monitoring, rear cross traffic alert, and a surround-view camera system.

Ford Ranger

Starting at $32,565

The Ford Ranger is a mid-size pickup truck that has been in production since 1983. It is available in 5 trim levels: XL, XLT, Lariat, Tremor, and Raptor. The Ranger is powered by a 2.3L EcoBoost four-cylinder engine that produces 270 horsepower and 310 lb-ft of torque. It is available with rear-wheel drive or four-wheel drive. The Ranger comes standard with a 6.5-inch touchscreen infotainment system with Apple CarPlay and Android Auto. It is available with an 8-inch touchscreen infotainment system. The Ranger is also available in a high-performance Raptor trim level that is designed for off-road driving. The Raptor comes standard with features like a Bilstein suspension, 33-inch tires, and a terrain management system.

Ford F-150 / F150 Raptor

Starting at $34,585 / Starting at $76,775

Sure. The Ford F-Series is a series of pickup trucks that has been in production since 1948. It is the best-selling pickup truck in the United States and the world. The F-Series is available in a variety of configurations, including regular cab, extended cab, and crew cab. It is also available with a choice of engines, including a 3.5L EcoBoost V6 engine, a 5.0L V8 engine, and a 3.0L Powerboost hybrid engine.

The F-Series is a popular choice for both work and play. It is capable of towing heavy loads and hauling cargo. It is also comfortable and spacious, making it a good choice for families. The F-Series is available in a variety of trim levels, including XL, XLT, Lariat, King Ranch, Platinum, and Raptor. The Raptor is a high-performance off-road truck that is equipped with features like a Bilstein suspension and 35-inch tires. The F-Series is also available in a variety of special editions, such as the Tremor, which is designed for off-road driving, and the Limited, which is the most luxurious trim level.

Ford Super Duty

Starting at $43,970

The Ford Super Duty is a series of heavy-duty pickup trucks that has been in production since 1998. It is available in two models: the F-250 and the F-350. The F-250 is the smaller of the two models, while the F-350 is the larger and more powerful model. The Super Duty is available with a choice of engines, including a 6.7L PowerStroke V8 diesel engine that produces 475 horsepower and 1050 lb-ft of torque. It is available with rear-wheel drive or four-wheel drive.

F-150 Lightning

Starting at $39,974

The Ford F-150 Lightning is an all-electric pickup truck that was introduced in 2022. It is the first electric truck from Ford and the first electric pickup truck from a major automaker. The F-150 Lightning is available in two models: the Pro and the Platinum. The Pro is the base model, while the Platinum is the more luxurious model.

The F-150 Lightning is powered by a dual-motor electric powertrain that produces 452 horsepower and 775 lb-ft of torque. It has an EPA-estimated range of 230 miles for the Pro model and 320 miles for the Platinum model. The F-150 Lightning can tow up to 10,000 pounds and haul up to 2,000 pounds. It also has a built-in generator that can power tools or appliances. The F-150 Lightning comes standard with a 12.0-inch touchscreen infotainment system with Apple CarPlay and Android Auto. It is also available with a 15.5-inch touchscreen infotainment system.

The F-150 Lightning comes standard with a number of safety features, including forward collision warning, automatic emergency braking, and lane departure warning. It is also available with blind spot monitoring, rear cross traffic alert, and a surround-view camera system.

Sources: Manufacturers, ANDC, JATO Dynamics.