Jaguar Sales Data, Trends & Analysis for the China Automotive Market
China auto sales statistics for Jaguar only include the models that are locally produced in China through the Chery-Jaguar Land Rover Joint Venture with local manufacturing partner Chery Auto, and excludes import models. Production of the Jaguar XFL started in September 2016 in the factory in Changsu, Jiangsu province, which features China’s first purpose-built aluminium body shop. Production of the smaller XEL started at the end of 2017, followed by the E-Pace small crossover at the end of 2018. Also find Jaguar European sales figures and Jaguar US sales figures. Sales figures for the Jaguar XEL, XFL, E-Pace.
Jaguar China Sales Figures & Recent Highlights
Jaguar, alongside its sibling brand Land Rover, has been pushing to establish a foothold in China for years, since 2004 in fact. The rapidly growing Chinese middle and upper class presented a significant opportunity for luxury brands like Jaguar.
In 2012, Jaguar Land Rover and the Chinese automaker Chery Automobile formed a joint venture called Chery Jaguar Land Rover. This JV was a significant move to strengthen Jaguar’s presence in China. As part of the JV, a manufacturing plant was set up in Changshu, Jiangsu Province. This allowed for local production of specific Jaguar models tailored for the Chinese market, which helped in avoiding high import tariffs and made their pricing more competitive.
Jaguar offers a range of sedans, SUVs, and sports cars in China. Given the Chinese consumers’ preference for larger cars with ample rear-seat space, Jaguar introduced extended wheelbase versions of some of its sedan models specifically for this market. The brand’s SUVs, reflecting a global trend, have also been gaining traction in the Chinese market. aguar has positioned itself as a luxury brand emphasizing its British heritage, performance, and distinct design. The company has invested in extensive marketing campaigns, from traditional advertisements to sponsorships and events, to promote this brand image.
Jaguar Land Rover is increasing its investment in China. The company plans to invest £1.2 billion in China over the next five years. This investment will be used to develop new products and expand its dealer network. Jaguar Land Rover is also working to improve its brand awareness in China. The company is launching a new marketing campaign and sponsoring sporting events.
Jaguar Annual Sales, Growth and Market Share in China
Below we have a table that shows total Jaguar sales volumes for the Chinese automotive market, broken out by year. This data captures all Jaguar vehicle sales for the entire Chinese automotive market.
Jaguar China Annual Sales Units & Growth Chart
Below is a visual representation of Jaguar China sales units over time. We have both the Jaguar sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
Jaguar China Growth Rate & Market Share Chart
Below is the annual growth rate for the Jaguar brand in China, shown against the Jaguar’s marketshare changes in China. This gives you a good look into how Jaguar has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.