2024 U.S. Automotive Sales by Brand – The Best-Selling Automotive Brands By Sales Volume
Toyota maintained its position as the top-selling brand, with sales increasing by 3.7% compared to 2023. This growth was largely driven by the popularity of hybrid models, including the San Antonio-built Sequoia and Tundra, which saw sales increases of nearly 18% and over 27%, respectively. Hybrids accounted for 44.5% of Toyota’s total sales in 2024. Ford closely followed, with a 4% rise in sales, totaling 2.08 million vehicles. This marks Ford’s highest sales figure since 2019. The brand’s electric vehicle (EV) segment experienced significant growth, with EV sales increasing by 38% to 285,291 units.
Chevrolet secured the third spot, with sales of 1.73 million vehicles, reflecting a 2% increase from the previous year. The introduction of new models, such as the Equinox EV, contributed to this growth. Honda experienced a robust 11% increase in sales, totaling approximately 1.29 million vehicles. This surge was fueled by a significant rise in hybrid and electric vehicle sales, which grew by over 80% year-over-year. Nissan also saw an 11% uptick in sales, reaching around 865,938 units. The brand’s focus on updating its lineup and introducing new models resonated well with consumers. In the luxury segment, BMW reported a 2.5% increase in sales, while Mercedes-Benz saw a 9% rise. Lexus experienced a strong 8% growth, highlighting the continued demand for premium vehicles.
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