BMW Sales Data, Trends, Analysis & Current Lineup for the Canadian Automotive Market
This is your hub for all of the BMW sales data for the Canadian market. BMW was founded in 1916 and currently makes automobiles and motorcycles. Based in Munich, Germany, the BMW Group owns the BMW, Mini and Rolls-Royce brands in its portfolio. This post is focused on sales for the BMW brand. The brand is known as the ultimate driving machine.
BMW has a full range of cars in market in Canada. It includes sedans, SUVs, electric cars, plug in hybrids and sports cars. BMW strategy in Canada is the same as the rest of the world, flood each market with a continuous product offensive, new models and new niches added every single year.
BMW Canada Sales Figures & Recent Highlights
It clearly works for BMW in Canada. BMW saw big growth rates in every single years in Canada throughout the 2000s. With sales of 16,598 cars in 20014, the brand grew to a peak of 39,033 units in 2018. Unlike the U.S, the Canadian market saw no slowdown during the financial crisis, with sales growing slightly from 23,244 units in 2008 to 24,724 units in 2009. The growth continue in 2012 through 2018.
The Canadian market has been a bright spot for BMW. While the brand has felt sales pressure in the United States, the brand has seen only one year of sales declines (2008) since 2004. That kind of continued growth has meant that Canada is a strong market for BMW despite its size (compared to larger markets). It remains to be seen whether BMW will feel sales pressure in Canada like is has elsewhere or whether the brand will continue to grow sales volumes.
BMW Annual Sales, Growth & Market Share in Canada
Below we have a table that shows total BMW sales volumes for the Canadian automotive market, broken out by year. This data captures all BMW vehicle sales for the entire Canada automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2012 | 31,402 | 0.00 | 1.89 | 0.00 |
| 2013 | 31,708 | 0.97 | 1.83 | -2.79 |
| 2014 | 32,805 | 3.46 | 1.77 | -3.56 |
| 2015 | 35,002 | 6.70 | 1.87 | 5.47 |
| 2016 | 38,012 | 8.60 | 1.95 | 3.93 |
| 2017 | 38,563 | 1.45 | 1.90 | -2.68 |
| 2018 | 39,032 | 1.22 | 1.96 | 3.26 |
| 2019 | 37,226 | -4.63 | 1.94 | -1.37 |
| 2020 | 25,435 | -31.67 | 1.53 | -26.56 |
| 2021 | 30,638 | 20.46 | 1.87 | 18.14 |
| 2022 | 0 | -100.00 | 0.00 | 0.00 |
BMW Canada Annual Sales Units & Growth Chart
Below is a visual representation of BMW’s Canada sales units over time. We have both the BMW sales units and the growth in the Canadian market. Click on the items in the legend to see each series by itself.
BMW Canada Growth Rate & Market Share Chart
Below is the annual growth rate for the BMW brand in Canada, shown against the BMW’s marketshare changes in Canada. This gives you a good look into how BMW has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
