This is your hub for all of the BMW sales data for the Canadian market.
BMW was founded in 1916 and currently makes automobiles and motorcycles. Based in Munich, Germany, the BMW Group owns the BMW, Mini and Rolls-Royce brands in its portfolio. This post is focused on sales for the BMW brand. The brand is known as the ultimate driving machine.
BMW has a full range of cars in market in Canada. It includes sedans, SUVs, electric cars, plug in hybrids and sports cars. BMW strategy in Canada is the same as the rest of the world, flood each market with a continuous product offensive, new models and new niches added every single year.
Our Take On BMW Canadian Sales Figures
It clearly works for BMW in Canada. BMW saw big growth rates in every single years in Canada throughout the 2000s. With sales of 16,598 cars in 20014, the brand grew to a peak of 39,033 units in 2018. Unlike the U.S, the Canadian market saw no slowdown during the financial crisis, with sales growing slightly from 23,244 units in 2008 to 24,724 units in 2009. The growth continue in 2012 through 2018.
The Canadian market has been a bright spot for BMW. While the brand has felt sales pressure in the United States, the brand has seen only one year of sales declines (2008) since 2004. That kind of continued growth has meant that Canada is a strong market for BMW despite its size (compared to larger markets). It remains to be seen whether BMW will feel sales pressure in Canada like is has elsewhere or whether the brand will continue to grow sales volumes.
BMW Monthly Sales Data
Below we have a table that shows BMW sales for the Canadian automotive market since 2004, but this time it is broken out by month. This is on a unit basis. This is BMW new vehicle sales in Canada.
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BMW Sales & Growth
Below is the unit volume sales and unit growth rate for the BMW brand in Canada.
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BMW Annual Sales Data
Below we have a table that shows BMW sales volumes for Canada’s automotive market. This data captures all BMW car sales. We found a great data source in BMW directly who publishes sales data for the Canadian market periodically. We were able to aggregate the data into the below format.