Jeep Sales Data, Trends & Analysis for the China Automotive Market
China auto sales statistics for Jeep only include the models that are locally produced in China through the GAC-Fiat Joint Venture with local manufacturing partner Guangzhou Auto Group Co., and excludes import models. Production of the Jeep Cherokee, the first model of the Joint venture, takes place in the factory in Changsha, Hunan province since November 2015 while the Jeep Renegade is produced in an all-new factory in Guangzhou from June 2016, as well as the new generation Jeep Compass, which replaces the imported Compass and Patriot from December 2016. A fourth model, added in May 2018, is a China-only large SUV called Grand Commander.
Jeep China Sales Figures & Recent Highlights
Jeep, the iconic American SUV brand known for its off-road capabilities, is part of Stellantis (formerly part of Fiat Chrysler Automobiles before the merger with PSA Group). In China, the world’s largest automotive market, Jeep has made significant efforts to cater to the growing appetite for SUVs. Jeep has a long history in China, stretching back to the 1980s when American Motors Corporation (AMC, Jeep’s parent company at the time) began collaboration with Beijing Automotive Industry Group (BAIC). This made Jeep one of the first Western automotive brands to enter the Chinese market.
In 2010, Fiat (which merged with Chrysler in 2014) signed a joint venture agreement with Guangzhou Automobile Group Co., Ltd. (GAC) to produce vehicles for the Chinese market. This joint venture, GAC Fiat Chrysler, has been instrumental in localizing the production of Jeep vehicles in China. Producing vehicles locally offers several benefits: it allows the brand to bypass high import tariffs, reduce costs, and offer competitive pricing. It also enables faster adaptation to local market trends and preferences.
Jeep has introduced several of its global models to the Chinese market, including the Cherokee, Compass, and Grand Commander—a model developed specifically for Chinese consumers. While maintaining its image as an off-road capable vehicle brand, Jeep has also emphasized the luxury and comfort aspects of its vehicles to cater to Chinese consumers, many of whom prioritize urban driving and comfort.
Jeep has leveraged its rich heritage and off-road credentials in marketing campaigns in China. The brand promotes outdoor lifestyles, adventures, and the ruggedness of its vehicles. At the same time, given the urban-focused consumer base in China, Jeep also emphasizes the luxury, comfort, and technological features of its vehicles.
The SUV segment in China is fiercely competitive, with both international and domestic brands vying for market share. Brands like Great Wall’s Haval, Geely, and BYD, along with global giants like Volkswagen, Toyota, and Honda, offer stiff competition. Regulatory changes, tariffs, and geopolitical tensions can sometimes pose challenges to foreign brands operating in China.
Jeep Annual Sales, Growth and Market Share in China
Below we have a table that shows total Jeep sales volumes for the Chinese automotive market, broken out by year. This data captures all Jeep vehicle sales for the entire Chinese automotive market.
Jeep China Annual Sales Units & Growth Chart
Below is a visual representation of Jeep China sales units over time. We have both the Jeep sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
Jeep China Growth Rate & Market Share Chart
Below is the annual growth rate for the Jeep brand in China, shown against the Jeep’s marketshare changes in China. This gives you a good look into how Jeep has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Jeep Cars & SUVs in China
Jeep’s most popular models in China include the Jeep Grand Cherokee, a mid-size SUV, and the Jeep Wrangler, a compact off-road vehicle. The brand also produces a number of other models, including the Jeep Cherokee, a compact SUV, and the Jeep Renegade, a subcompact SUV. Jeep cars are a good option for consumers who are looking for a rugged and off-road capable car. The brand’s cars are also backed by a good dealer network.