bmw sales figures us

BMW Sales Figures – US Market

Monthly and Yearly Sales Figures for BMW in the United States

Guide
Monthly Sales Data
Sales & Growth Chart
Annual Sales Data
Model Split & Brand Share

BMW U.S Car Sales Data

This is your hub for all of the BMW sales data for the U.S market.

BMW was founded in 1916 and currently makes automobiles and motorcycles. Based in Munich, Germany, the BMW Group owns the BMW, Mini and Rolls-Royce brands in its portfolio. This post is focused on sales for the BMW brand. The brand is known as the ultimate driving machine.

BMW has a long motorsport history and has used that to drive its position as the sports car maker. BMW has a full range of cars (over 19 models in 2019) including sedans, SUVs, electric cars, plug in hybrids and sports cars.

BMW saw huge sales success in the United States throughout the 2000s, thanks in part to a growing model and variant portfolio and niche model after niche model being launched almost every year. The halo of the “M” brand thanks to the M3 and M5 helped cement the brands place as the premium sports car maker in the United States. Sales grew from 232,032 units in 2002 to over 346,023 in 2015. Almost every single year was a record year for BMW (with the exception of the financial crisis which hit sales hard and took two years to get back to record run rate).

However in recent years BMW is starting to feel some pressure and the numbers have been weak in the U.S (although globally very strong). Sales fell from the peak of 346k in 2015 to 306 in 2017 largely to a not so compelling product set compared to other models in the same segments. BMW’s product range is stale compared to the likes of Audi and Mercedes and it seems consumers are voting with their wallets. While we saw numbers record in 2018 with sales of 311k units in the U.S, we continue to see pressure on the brand in coming years.

BMW Monthly Sales Data

Below we have a table that shows BMW sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is BMW new vehicle sales in the US.

BMW Sales & Growth

Below is the unit volume sales and unit growth rate for the BMW brand in the United States.

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BMW Annual Sales Data

Below we have a table that shows BMW sales volumes for the US automotive market. This data captures all BMW car sales. We found a great data source in BMW directly who publishes sales data for the U.S market periodically. We were able to aggregate the data into the below format.

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BMW Market Share

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BMW Model Sales Summary

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Model Share of Total BMW Sales

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BMW Model Specific Sales Reports

BMW Brand, 1-Series, 2-Series, 3-Series, 4-Series, 5-Series, 6-Series, 7-Series, Z4 ,Z8 , i-Series, i3i8, X1X3, X4X5, X6