2012 Canada Automotive Sales Research
In 2012, the Canadian automotive market was recovering and evolving in the aftermath of the global financial crisis of 2008. Several trends were starting to manifest, setting the stage for developments in subsequent years. 2012 witnessed strong auto sales in Canada. Many consumers, having deferred vehicle purchases during the economic downturn, were now re-entering the market. This year was part of a series of years in the 2010s where the market continued to grow. The preference for light trucks, SUVs, and crossovers began to be more pronounced. Though the shift wasn't as dominant as in later years, the trend was clearly visible. Compact SUVs, in particular, gained popularity among consumers valuing versatility, higher driving position, and all-wheel-drive options. Brands like BMW, Mercedes-Benz, and Audi saw an uptick in sales. As the economy improved, there was growing consumer interest in luxury vehicles, even among the younger demographic. Brands like Toyota, Honda, Hyundai, and Kia performed strongly in the Canadian market in 2012. Toyota and Honda bounced back after supply disruptions in the previous year due to the tsunami in Japan, and Hyundai and Kia continued their momentum with value-packed offerings. There was still a strong market for compact cars, especially given the urban demographics and fuel efficiency concerns. Vehicles like the Honda Civic (often the best-selling car in Canada) and Hyundai Elantra were popular choices. Canadian loyalty to domestic brands (GM, Ford, Chrysler) was being tested as competition intensified. While these brands were still major players, they had to innovate and adapt to the changing preferences of the consumer.