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Suzuki is a Japanese automobile manufacturer headquartered in Minami-ku, Hamamatsu, Japan. Despite being a Japanese automaker, Suzuki was able to dominate the US car market along with Honda, Mitsubishi and Toyota. 

Suzuki found immediate success in the US car market in just its first year when it was launched its first model, the Samurai, in the US in 1985. No other Japanese car company sold more cars than Suzuki in the US. The company soon introduced more models to the US market such as Swift, Sidekick (later renamed to Vitara), Cultus Crescent, X-90, and XL-7.

The US car market, however, is full of competition and Suzuki was not able to compete squarely against its competitors. Even though they have some models that have been very good, the company is not just selling enough cars and as a result, they were unable to compete with the big guys.

Our Take on Suzuki U.S Sales Figures

Suzuki’s U.S. sales peaked in 2007, with about 102,000 units sold, and fell to just a quarter of that last year. The following years becomes a death spiral for the Japanese automaker in the US market. Sales continue to drop every year, with the lowest in 2013 which saw the company sold only 5946 cars.

Because of the poor performance on the market, it led to multiple Suzuki dealerships in the US to close because fewer cars are being sold every year. Since the company is earning less money and with debts mounting up, Suzuki announced that they will no longer be selling their vehicles in the US in 2012. The company today, however, is doing well in other international markets.

Suzuki Yearly Sales Data

Here you will find monthly and yearly Canadian and U.S. sales figures for the Suzuki brand. Use the dropdown at the top right of this page or at GCBC’s Sales Stats home to find sales figures for any other brand or any specific vehicle currently on sale in North America. Click here to see total industry volume for any of these same time periods.

And this is why Suzuki USA is dead.

Month
Suzuki U.S. Sales 2010
Suzuki U.S. Sales 2011
Suzuki U.S. Sales 2012
Suzuki U.S. Sales 2013
Suzuki U.S. Sales 2014
January
2040
2562
1505
1486
February
1375
1643
2425
1250
March 
2246
2497
2631
2696
April
1950
2132
1774
—–
May
1903
2290
2360
—–
June
2035
2278
2299
—–
July 
1952
2447
2266
—–
August 
1830
2409
1968
—–
September
1641
2026
1921
—–
October
2043
1947
2039
—–
November
2332
1822
2224
—–
December
2647
2565
1945
—–

 

Month
Suzuki Canadian Sales 2010
Suzuki Canadian Sales 2011
Suzuki Canadian Sales 2012
Suzuki Canadian Sales 2013
Suzuki Canadian Sales 2014
January
516
413
303
278
February
700
346
457
256
March 
954
577
475
231
April 
742
630
413
283
May 
700
424
405
340
June
730
457
507
301
July
935
460
505
338
August
1004
444
511
259
September
852
429
558
246
October
703
435
545
119
November
655
521
458
115
December
637
489
321
305

 

Year
Suzuki Brand
U.S. Sales
Suzuki Brand
Canadian Sales
2002
67,855
n/a
2003
58,438
n/a
2004
73,946
9918
2005
82,101
8813
2006
100,990
11,158
2007
101,884
12,005
2008
84,862
13,442
2009
38,695
12,303
2010
23,994
9128
2011
26,618
5625
2012
25,357
5458
2013
5946
3071

Source: Automakers & ANDC 

See the Suzuki brand compared with all other brands in monthly Auto Sales By Brand posts on GoodCarBadCar.net.