Infiniti Sales Data, Trends & Analysis for the Chinese Automotive Market
China auto sales statistics for Infiniti only include the models that are locally produced in China through the Dongfeng-Infiniti Joint Venture with local manufacturing partner Dongfeng, and excludes import models. Also find Infiniti European sales figures and Infiniti US sales figures. Sales figures for the Infiniti Q50L, QX50 and any other car model produced and sold in China since the early 2000’s. Car sales statistics from China only include domestic production and exclude imported models.
Infiniti China Sales Figures & Recent Highlights
Infiniti formally entered the Chinese market in 2007. Recognizing the potential and significance of China for luxury car sales, Infiniti sought to establish a strong foothold in the country. In line with many international automakers’ strategies, Infiniti chose to locally produce certain models specifically for the Chinese market to avoid high import tariffs and cater more directly to Chinese consumer preferences. In 2014, Infiniti began producing vehicles in China, starting with the Infiniti Q50L, a long-wheelbase version of the Q50 sedan tailored for Chinese consumers. The decision to produce models locally also allowed Infiniti to achieve quicker turnaround times in terms of bringing new models to market and reacting to local market trends.
Infiniti’s offerings in China include a mix of sedans, coupes, and SUVs. Some of these models are global offerings, while others, especially the long-wheelbase versions, are tailored to the Chinese market, where rear-seat space is highly valued. Infiniti has positioned itself as a premium brand in China, emphasizing performance, design, and advanced technology. The brand has also engaged in various marketing campaigns, sponsorships, and events to raise its profile and appeal to the Chinese elite and emerging middle class.
As part of its global strategy and in response to China’s aggressive push towards electric vehicles (EVs), Infiniti announced plans to electrify its lineup. The company’s aim is to launch EVs and hybrid models tailored for the Chinese market. China’s EV market is one of the largest in the world, and Infiniti, like many luxury brands, is keen to establish a strong presence in this segment in China.
The Chinese auto market, while vast, is also highly competitive. Infiniti faces competition from established luxury brands like Mercedes-Benz, BMW, and Audi, as well as newer entrants and domestic luxury brands. Infiniti cars are a good option for consumers who are looking for a luxurious, powerful, and technologically advanced car. The brand’s cars are also backed by a good dealer network.
Infiniti Annual Sales, Growth and Market Share in China
Below we have a table that shows total Infiniti sales volumes for the Chinese automotive market, broken out by year. This data captures all Infiniti vehicle sales for the entire Chinese automotive market.
Infiniti China Annual Sales Units & Growth Chart
Below is a visual representation of Infiniti China sales units over time. We have both the Infiniti sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
Infiniti China Growth Rate & Market Share Chart
Below is the annual growth rate for the Infiniti brand in China, shown against the Infiniti’s marketshare changes in China. This gives you a good look into how Infiniti has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.