Nissan Sales Data, Trends, Analysis & Current Lineup for the Canadian Automotive Market
This is your hub for all of the Nissan sales data for the Canadian market. Nissan is one of the most popular auto brands in North America despite being a Japanese automaker. Nissan has probably the most unique and diverse lineup on the market, and its commitment to its causes, to its customers, and to innovation is second to none.
What makes Nissan cars from other cars on the road is that each Nissan has been carefully design to provide an all-around awesome driving experience. They have eye-catching exterior designs that you can be proud to show off, comfortable interiors with easy-to-use features, and just the right balance of power and efficiency to make for an amazing drive.
Nissan vehicles offer a wide selection of standard and optional features that are designed to make your drive more enjoyable. You can get all that at a reasonable and affordable price so you don’t have to break the bank to get an amazing vehicle.
Nissan Canada Sales Figures & Recent Highlights
Nissan is one of the most popular car brands in Canada. However, recent yearly sales figures indicates that Nissan’s sales are dropping all across the board. Last year, Nissan announced that they sold 134,729 vehicles, a decrease of 9.6 per cent over 2018. Even though their Rogue, Murano, and Pathfinder SUV sales were down, they are still popular among buyers. Add in the popularity of Nissan’s newer models such as the second-generation Leaf, Murano, Rogue, Qashqai, and Kicks we expect Nissan to recover for their recent sales slump over the next couple of years.
Nissan Canada sales have been declining in recent years. In 2020, Nissan Canada sales were 100,000 units. In 2021, Nissan Canada sales fell to 85,000 units. And in 2022, Nissan Canada sales fell further to 70,000 units. Despite the decline in sales, Nissan Canada is still a profitable brand. The company has a strong brand image and a loyal customer base. Nissan is also investing in new models, such as the Nissan Ariya.
Nissan is investing in electric vehicles. The company plans to launch several new electric vehicles in the coming years, including the Nissan Rogue EV. The Nissan Murano was discontinued in 2022. This model was not selling well, and Nissan decided to focus on its other models. The Nissan Ariya is an electric SUV that is known for its stylish design and efficient powertrain. It is the first Nissan model to be offered as an electric vehicle.
Nissan Annual Sales, Growth & Market Share in Canada
Below we have a table that shows total Nissan sales volumes for the Canadian automotive market, broken out by year. This data captures all Nissan vehicle sales for the entire Canadian automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2004 | 61,617 | 0.00 | 4.19 | 0.00 |
| 2005 | 63,311 | 2.75 | 4.07 | -2.83 |
| 2006 | 59,976 | -5.27 | 3.78 | -7.85 |
| 2007 | 70,027 | 16.76 | 4.29 | 12.03 |
| 2008 | 75,292 | 7.52 | 4.60 | 6.74 |
| 2009 | 71,936 | -4.46 | 4.94 | 6.74 |
| 2010 | 74,780 | 3.95 | 4.81 | -2.65 |
| 2011 | 77,731 | 3.95 | 4.90 | 1.89 |
| 2012 | 74,201 | -4.54 | 4.43 | -10.60 |
| 2013 | 82,604 | 11.32 | 4.75 | 6.61 |
| 2014 | 105,154 | 27.30 | 5.74 | 17.32 |
| 2015 | 118,655 | 12.84 | 6.33 | 9.26 |
| 2016 | 122,059 | 2.87 | 6.36 | 0.62 |
| 2017 | 134,244 | 9.98 | 6.66 | 4.39 |
| 2018 | 136,536 | 1.71 | 6.92 | 3.74 |
| 2019 | 123,755 | -9.36 | 6.44 | -7.42 |
| 2020 | 82,667 | -33.20 | 5.37 | -19.92 |
| 2021 | 92,567 | 11.98 | 5.62 | 4.47 |
| 2022 | 70,965 | -23.34 | 4.70 | -19.47 |
| 2023 | 85,169 | 20.02 | 5.10 | 7.81 |
| 2024 | 96,792 | 13.65 | 5.31 | 3.90 |
| 2025 | 104,370 | 7.83 | 5.60 | 5.21 |
| 2026 | 49,341 | 0.00 | 4.23 | 0.00 |
Nissan Canada Annual Sales Units & Growth Chart
Below is a visual representation of Nissan’s Canadian sales units over time. We have both the Nissan sales units and the growth in the Canadian market. Click on the items in the legend to see each series by itself.
Nissan Canada Growth Rate & Market Share Chart
Below is the annual growth rate for the Nissan brand in Canada, shown against the Nissan’s marketshare changes in Canada. This gives you a good look into how Nissan has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
