Lotus Sales Data, Trends & Analysis for the U.S Automotive Market
Lotus, the British brand known for its lightweight, fun-to-drive sports cars has always remained a small player in the United States, where “bigger is always better”. The brand’s core values appeal only to a limited group of enthusiasts in North America, and it’s almost hard to understand why Lotus keeps investing in getting its vehicles homologated for the US market. Lotus imports all of its cars for the US market from its factory in Hethel, UK.
Unfortunately, Lotus does not specify its US sales by model. The brand’s line-up in 2015 consists of the Elise, Exige and Evora. Use the dropdown at the top right of this page to find sales figures any other car model sold in the US since the early 2000’s.
*Lotus US sales are estimates.
Lotus U.S Sales Figures & Recent Highlights
Lotus sales in the U.S. decreased by 32.5% in 2015, to 135 vehicles. This was due to the discontinuation of the Lotus Elise and the Lotus Exige. Lotus sales in the U.S. decreased by 53.6% in 2016, to 61 vehicles. This was due to the continued discontinuation of models and the lack of a new model launch. Lotus sales in the U.S. increased by 150% in 2017, to 151 vehicles. This was due to the launch of the Lotus Evora Sport 410. Lotus sales in the U.S. decreased by 30% in 2018, to 105 vehicles. This was due to the lack of a new model launch. Lotus sales in the U.S. increased by 50% in 2019, to 158 vehicles. This was due to the launch of the Lotus Elise Cup 250 and the Lotus Exige Sport 380.
Lotus sales in the U.S. decreased by 41% in 2020, to 94 vehicles. This was due to the COVID-19 pandemic, which caused a decline in demand for new cars. Lotus sales in the U.S. increased by 72% in 2021, to 161 vehicles. This was due to the continued demand for the Lotus Evora and the launch of the Lotus Emira. Lotus sales in the U.S. are estimated to be around 180 vehicles. This is an increase of 12% from 2021.
Overall, Lotus sales in the U.S. have been suffering. The brand has benefited from the launch of several new Evora models, such as the Lotus Evora Sport 410. The Lotus Emira is the latest sports car from Lotus. It was launched in 2021 and is powered by a 3.5L supercharged V6 engine that produces 400 horsepower and 310 lb-ft of torque. Production delays have hampered launch but initial reviews are solid and we are hoping it is a sales success.
The Lotus Eletre is an upcoming electric SUV from Lotus. It is the first SUV from the British sports car brand and is scheduled to be released in 2023. The Eletre is based on Lotus’s new Electric Premium Architecture (EPA) platform, which is designed for high-performance electric vehicles. It is powered by a dual-motor powertrain that produces 603 horsepower and 523 lb-ft of torque. The Eletre can accelerate from 0 to 60 mph in 2.9 seconds and has a top speed of 160 mph. The Eletre is expected to start at around £89,500 (about US $74,230) in the UK. It will be available in Europe, China, and North America.