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Nissan Sales Figures – U.S Market

Monthly and Yearly Sales Figures for Nissan in the United States

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Nissan Sales Data, Trends, Analysis & Current Lineup for the U.S Automotive Market

This is your hub for all of the Nissan sales data for the U.S market. Nissan used to be the perennial #3 of the Japanese manufacturers in the United States, and in 2016 it came within 50,000 sales of taking #2 from Honda after years of closing the gap, and in 2017 the gap was just 46,000 sales. However, pushing for volume instead of profit by discounting its cars and dumping them on rental fleets hurt Nissan’s brand image and it has been trying to turn that around, which has resulted in sales declines in both 2018 and 2019. Its annual US sales record of nearly 1.5m/year is still very far from the 2.0m+/year recorded by the Japanese #1, Toyota, and seems out of reach until Nissan refreshes its line-up.

Part of Nissan’s success in recent years stems from the proliferation of different models: in 2015 it has 19 different models on sale, compared to 11 for Honda and 15 for Toyota. In addition to covering pretty much every mainstream and SUV segment there is, it also offered oddball cars (Cube), sportscars (370Z and GT-R even though both haven’t been updated in almost a decade) as well as pickups (Frontier and Titan) and commercial vans (NV and NV200). And while it traditionally hasn’t led any individual segments, it has some hits on its hands in the shape of the Altima, Versa, and Rogue, all of which are nipping at the heels of the segment-leaders.

Nissan is Japan’s second largest auto manufacturer and was founded in 1934 by Masujiro Hashimoto. Known for its trend setting aesthetics, it began exporting vehicles in the 1950’s. The Datsun was first vehicle introduced into the North American market in 1959. Exported vehicles were branded under the Datsun brand until 1982. In 1989, a luxury line named Infiniti was established to cater towards the luxury segment without cannibalizing its mainstream brand.

Nissan also has a huge vehicle portfolio. Whether it’s an electric car, sports car, truck, minivan, sedan, hatchback, or SUV you want, you can always get one from Nissan. Nissan cars have a distinct style, so if you’re looking for a car that stands out on the road, this is the brand for you.

Nissan wins awards left and right from the most prestigious auto organizations, such as Kelley Blue Book, the IIHS, NHTSA, and Edmunds.com. You know you can trust a Nissan when it’s recognized by one of those sources. Nissan is also one of the most affordable brands around, promising low base prices that make them available to a wide range of drivers.

Nissan U.S Sales Figures & Recent Highlights

Nissan is one of the best-selling brands in the US. It is one of the perennial top 3 Japanese automakers in the world right after Toyota and Honda. Nissan sales in US for the last 8 years has been hovering above the 1 million mark. The results of their sales comes from the marketing strategy they used by flooding every mainstream and SUV market with different models.

Overall, Nissan’s U.S. sales have been declining in recent years. However, the company has some new products in the pipeline that could help it turn things around. The all-new Nissan Z and the Nissan Ariya are both expected to be popular with consumers. Nissan is also investing heavily in electric vehicles, which is a growing market.

Some of the recent highlights of Nissan include the launch of the all-new 2023 Nissan Z sports car and the introduction of the Nissan Ariya electric SUV. The announcement of Nissan’s plans to invest $1.4 billion in the U.S. to build electric vehicles and batteries and the launch of the Nissan LEAF Plus, which has an EPA-estimated range of 223 miles, all designed to rejuvenate sales.

Nissan Monthly Sales Data in the U.S

Below we have a table that shows Nissan sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Nissan new vehicle sales in the US.

Nissan Annual Sales, Growth & Market Share in the United States

Below we have a table that shows total Nissan sales volumes for the US automotive market, broken out by year. This data captures all Nissan vehicle sales for the entire United States automotive market.

Year Sales YOY Change US Marketshare Marketshare Change
1984 73,652 0.00 3.49 0.00
1985 67,409 -8.48 1.82 -91.97
1986 52,936 -21.47 1.33 -36.77
1987 33,566 -36.59 0.92 -44.38
1988 19,357 -42.33 0.50 -83.44
1989 36,163 86.82 1.04 51.64
1990 29,910 -17.29 0.99 -4.41
1991 15,354 -48.67 0.56 -77.37
1992 9,628 -37.29 0.37 -51.08
1993 9,801 1.80 0.36 -4.11
1994 4,836 -50.66 0.20 -77.27
1995 4,176 -13.65 0.15 -31.28
1996 2,929 -29.86 0.11 -44.18
1997 0 -100.00 0.00 0.00
1998 154 0.00 0.00 100.00
1999 72 -53.25 0.00 -103.05
2000 40 -44.44 0.00 -70.23
2001 64 60.00 0.00 49.29
2002 13,389 20,820.31 0.56 99.50
2003 36,728 174.31 1.82 69.00
2004 30,690 -16.44 2.19 17.19
2005 968,539 3,055.88 5.66 61.24
2006 922,738 -4.73 5.54 -2.21
2007 960,154 4.05 5.92 6.46
2008 846,780 -11.81 6.35 6.82
2009 691,833 -18.30 6.58 3.53
2010 805,159 16.38 6.87 4.16
2011 944,073 17.25 7.31 5.98
2012 1,120,271 18.66 7.17 -1.82
2013 1,131,965 1.04 7.22 0.67
2014 1,269,834 12.18 7.68 5.94
2015 1,352,593 6.52 7.73 0.64
2016 1,426,430 5.46 8.11 4.67
2017 1,440,049 0.95 8.33 2.73
2018 1,344,597 -6.63 7.74 -7.71
2019 1,227,973 -8.67 7.20 -7.45
2020 837,762 -31.78 5.69 -26.45
2021 919,090 9.71 6.15 7.34
2022 682,749 -25.71 4.99 -23.22
2023 834,091 22.17 5.37 7.09
2024 238,835 0.00 4.49 0.00

Nissan U.S Annual Sales Units & Growth Chart

Below is a visual representation of Nissan’s U.S sales units over time. We have both the Nissan sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.

Nissan U.S Growth Rate & Market Share Chart

Below is the annual growth rate for the Nissan brand in the United States, shown against the Nissan’s marketshare changes in the United States. This gives you a good look into how Nissan has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.

The Best-Selling Nissan Cars & SUVs in the United States

Nissan’s best-selling model is the Rogue SUV, with the Altima sedan was second, followed by the Frontier pickup truck. Nissan competes in a number of segments and has some solid solutions for consumers in each.

  1. Nissan Rogue (186,481 sold in 2022). The Rogue is a compact SUV that has been the best-selling Nissan car in America for several years. It is known for its comfortable ride, spacious interior, and fuel-efficient engine. It is powered by a 2.5L four-cylinder engine that produces 181 horsepower and 175 lb-ft of torque. It is paired with a continuously variable transmission (CVT).
  2. Nissan Altima (139,956 sold in 2022). The Altima is a midsize sedan that is popular for its affordable price, comfortable ride, and long list of standard features. The current generation Altima is available in five trim levels: S, SV, SR, SL, and Platinum. It is powered by a 2.5L four-cylinder engine that produces 188 horsepower and 180 lb-ft of torque.
  3. Nissan Frontier (76,185 sold in 2022). The Nissan Frontier is a mid-size pickup truck that has been in production since 1997. It is known for its rugged construction, capable off-road performance, and spacious interior. The current generation Frontier is available in two cab styles: King Cab and Crew Cab.
  4. Nissan Pathfinder (57,862 sold in 2022). It is a midsize SUV, available in 2WD or 4WD and is powered by a 3.5L V6 engine that produces 284 horsepower and 259 lb-ft of torque. It is known for its comfortable ride, spacious interior, and available third-row seating.
  5. Nissan Kicks (54,879 sold in 2022). The Nissan Kicks is a subcompact crossover SUV that has been in production since 2016. It is known for its fuel-efficient engine, stylish design, and affordable price tag. The current generation Kicks is available in three trim levels: S, SV, and SR. It is powered by a 1.6L four-cylinder engine that produces 122 horsepower.

The Current Nissan Model Lineup & Prices in the U.S

Nissan Ariya

Starting at $43,190

The Nissan Ariya is an all-electric SUV that was first introduced in 2022. It is available in two trim levels: SV Plus and SL Plus. The Ariya is powered by a 63.0-kWh battery pack that provides an EPA-estimated range of 300 miles. It can be charged using a standard 120-volt outlet, a 240-volt outlet, or a DC fast charger. The Ariya is equipped with a variety of advanced driver-assistance features, including automatic emergency braking, lane departure warning, and adaptive cruise control. It also features a 12.3-inch digital instrument cluster and a 10.8-inch touchscreen infotainment system. Overall, the Nissan Ariya is a good choice for those looking for a stylish and comfortable electric SUV with a long range. However, the starting price is high and it is not available with all-wheel drive.

Nissan Kicks

Starting at $20,590

The latest Nissan Kicks is a subcompact SUV that was first introduced in 2022. It is available in three trim levels: S, SV, and SR. The Kicks is powered by a 1.6L inline-4 engine that produces 122 horsepower and 114 lb-ft of torque. It is paired with a continuously variable transmission (CVT). The Kicks gets an EPA-estimated 29 mpg in the city and 35 mpg on the highway. The Kicks is equipped with a variety of standard features, including a 7-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. Available features include an 8-speaker sound system, a heated steering wheel, and a wireless charging pad. Overall, the Nissan Kicks is a good choice for those looking for an affordable, fuel-efficient, and stylish subcompact SUV. It is not as powerful as some rivals, but it is comfortable and spacious.

Nissan Rogue Sport

Starting at $24,960

The 2023 Nissan Rogue Sport is a compact SUV that was first introduced in 2017. It is available in three trim levels: S, SV, and SL. The Rogue Sport is powered by a 2.0L inline-4 engine that produces 141 horsepower and 147 lb-ft of torque. It is paired with a continuously variable transmission (CVT). The Rogue Sport gets an EPA-estimated 25 mpg in the city and 32 mpg on the highway. The Rogue Sport is equipped with a variety of standard features, including a 7-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. Available features include an 8-speaker sound system, a heated steering wheel, and a wireless charging pad. The Rogue Sport starts at $24,960.

Nissan Rogue

Starting at $27,910

The Nissan Rogue is a compact crossover SUV that has been in production since 2007. It is available in four trim levels: S, SV, SL, and Platinum. The Rogue is powered by a 2.5L four-cylinder engine that produces 181 horsepower and 177 lb-ft of torque. It is paired with a continuously variable transmission (CVT). Overall, the Nissan Rogue is a good choice for those looking for a spacious, comfortable, and fuel-efficient compact SUV. It is not as powerful as some rivals, but it has a long list of standard features and available all-wheel drive.

The 2023 Nissan Rogue gets a few minor updates, including new exterior styling, a revised interior, and new standard features. The most notable exterior change is the new front fascia, which features a redesigned grille and headlights. The interior has also been revised with new materials and a new infotainment system. The Rogue also gets a few new standard features, including blind spot monitoring and rear cross traffic alert.

Nissan Murano

Starting at $37,920

The Nissan Murano is a mid-size crossover SUV that has been in production since 2002. It is available in five trim levels: S, SV, SL, Platinum, and Platinum Reserve. The Murano is powered by a 3.5L V6 engine that produces 260 horsepower and 240 lb-ft of torque. It is paired with a continuously variable transmission (CVT). The Murano gets an EPA-estimated 20 mpg in the city and 27 mpg on the highway.

The Murano is equipped with a variety of standard features, including a 7-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. Available features include a 9-inch touchscreen infotainment system, a panoramic sunroof, and a Bose sound system. Overall, the Nissan Murano is a good choice for those looking for a stylish and comfortable mid-size SUV. It is not as fuel-efficient as some rivals, but it has a spacious interior and a long list of standard features.

Nissan Pathfinder

Starting at $35,810

The Nissan Pathfinder is a mid-size SUV that has been in production since 1985. It is available in four trim levels: S, SV, SL, and Platinum. The Pathfinder is powered by a 3.5L V6 engine that produces 284 horsepower and 259 lb-ft of torque. It is paired with a continuously variable transmission (CVT). Overall, the Nissan Pathfinder is a good choice for those looking for a spacious, comfortable, and versatile SUV. It is not as fuel-efficient as some rivals, but it has a long list of standard features and available third-row seating.

Nissan Armada

Starting at $50,700

The Nissan Armada is a full-size SUV that has been in production since 2004. It is available in two trim levels: SV and Platinum. The Armada is powered by a 5.6L V8 engine that produces 390 horsepower and 394 lb-ft of torque. It is paired with a seven-speed automatic transmission. The 2023 Nissan Armada gets a few minor updates, including new exterior styling, a revised interior, and new standard features. The most notable exterior change is the new front fascia, which features a redesigned grille and headlights. The interior has also been revised with new materials and a new infotainment system. The Armada also gets a few new standard features, including blind spot monitoring and rear cross traffic alert.

Nissan Versa

Starting at $15,980

The Nissan Versa is a subcompact car that has been in production since 2007. It is available in three trim levels: S, SV, and SR. The Versa is powered by a 1.6L four-cylinder engine that produces 122 horsepower and 114 lb-ft of torque. It is paired with a continuously variable transmission (CVT). The Versa gets an EPA-estimated 32 mpg in the city and 40 mpg on the highway. The Versa is equipped with a variety of standard features, including a 7-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. Available features include an 8-speaker sound system, a heated steering wheel, and a wireless charging pad.

The 2023 Nissan Versa gets a few minor updates, including new exterior styling, a revised interior, and new standard features. The most notable exterior change is the new front fascia, which features a redesigned grille and headlights. The interior has also been revised with new materials and a new infotainment system. The Versa also gets a few new standard features, including blind spot monitoring and rear cross traffic alert.

Nissan Sentra

Starting at $20,200

The Nissan Sentra is a compact car that has been in production since 1982. It is available in four trim levels: S, SV, SR, and SR Turbo. The Sentra is powered by a 1.8L four-cylinder engine that produces 138 horsepower and 128 lb-ft of torque. It is paired with a continuously variable transmission (CVT). The 2023 Nissan Sentra gets a few minor updates, including new exterior styling, a revised interior, and new standard features. The most notable exterior change is the new front fascia, which features a redesigned grille and headlights. The interior has also been revised with new materials and a new infotainment system. The Sentra also gets a few new standard features, including blind spot monitoring and rear cross traffic alert.

Nissan Altima

Starting at $25,730

The Nissan Altima is a mid-size sedan that has been in production since 1993. It is available in five trim levels: S, SV, SR, SL, and Platinum. The Altima is powered by a 2.5L four-cylinder engine that produces 188 horsepower and 180 lb-ft of torque. It is paired with a continuously variable transmission (CVT). The 2023 Nissan Altima gets a few minor updates, including new exterior styling, a revised interior, and new standard features. The most notable exterior change is the new front fascia, which features a redesigned grille and headlights. The interior has also been revised with new materials and a new infotainment system. The Altima also gets a few new standard features, including blind spot monitoring and rear cross traffic alert.

Nissan LEAF

Starting at $28,140

The Nissan LEAF is an all-electric car that has been in production since 2010. It is available in two trim levels: S and SV Plus. The LEAF is equipped with a variety of standard features, including a 7-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. Available features include a 10.25-inch touchscreen infotainment system, a Bose sound system, and a heated steering wheel. The LEAF is powered by an electric motor that produces 149 horsepower and 233 lb-ft of torque. It is paired with a 40 kWh battery pack that has an EPA-estimated range of 223 miles. Overall, the Nissan LEAF is a good choice for those looking for an affordable and efficient electric car. It has a good range and is available with a variety of features, but the battery life may be a concern for some buyers.

Nissan Maxima

Starting at $38,340

The Nissan Maxima is a full-size sedan that has been in production since 1981. It is available in one trim level: Platinum. The Maxima is powered by a 3.5L V6 engine that produces 300 horsepower and 261 lb-ft of torque. It is paired with a continuously variable transmission (CVT). The 2023 Nissan Maxima is a good update to an already-popular sedan. The new styling and features make it a more appealing option for buyers, and the affordable price tag makes it a great value.

Nissan Z

Starting at $40,990

The current Z is powered by a 3.0L twin-turbocharged V6 engine that produces 400 horsepower and 350 lb-ft of torque. It is paired with a 6-speed manual transmission or a 9-speed automatic transmission. Using bits and pieces of nostalgia, like the quarter-panel insignia from the 240Z and a pair of dramatic LED taillights that mimic the style of the 300ZX of the 1990s, the new Z puts power and driving entertainment at the forefront.

Nissan GT-R

Starting at $120,990

The Nissan GT-R is a sports car that has been in production since 2007. It is powered by a 3.8L twin-turbocharged V6 engine that produces 565 horsepower and 467 lb-ft of torque. It is paired with a 6-speed dual-clutch transmission. The GT-R’s twin-turbocharged V6 engine is one of the most powerful engines in its class with outstanding handling. This is still one fearsome sports car that can keep up with the best in the world.