Rolls-Royce Sales Data, Trends & Analysis for the U.S Automotive Market
Rolls-Royce re-entered the US market in 2007, immediately getting a solid footing with the Phantom, selling over 500 cars in the model’s best year (2010) as the Coupe and Drophead Coupe joined the lineup. But it was the introduction of the smaller Ghost in 2011 that really allowed Rolls-Royce to flourish – in 2015 it is on course to sell more than 1,000 cars in the US in a single year, a record, and will thus account for about a quarter of the company’s total production of some 4,000 cars. And the future looks even brighter as the Dawn and (eventually) the “Mulliner” SUV join the lineup. Unfortunately, Rolls Royce does not specify its US sales by model.
Overall, Rolls-Royce sales in the U.S. have been on an upward trend since 2017. The brand has benefited from the launch of several new models, such as the Rolls-Royce Cullinan SUV and the Rolls-Royce Phantom VIII. Rolls-Royce is also planning to launch a new electric car in 2023, which could help to boost sales even further.
The Rolls-Royce Cullinan is a luxury SUV that was launched in 2018. It is the first SUV from Rolls-Royce and has been a popular choice among buyers. The Cullinan is powered by a 6.75L twin-turbocharged V12 engine that produces 563 horsepower and 627 lb-ft of torque. he Rolls-Royce Phantom VIII is a luxury sedan that was launched in 2017. It is the latest generation of the Phantom and is powered by a 6.75L twin-turbocharged V12 engine that produces 563 horsepower and 627 lb-ft of torque. The Rolls-Royce Ghost is a luxury sedan that was launched in 2020. It is the successor to the Rolls-Royce Ghost Series II and is powered by a 6.75L twin-turbocharged V12 engine that produces 563 horsepower and 627 lb-ft of torque.
*Rolls Royce US sales are estimates.
Rolls-Royce Annual Sales Data in the United States