Dodge Sales Data, Trends & Analysis for the European Automotive Market
Dodge was officially introduced in Europe in 2006 when Chrysler was still under ownership of Daimler-Benz. Many Mercedes-Benz dealers were asked to sell Chrysler, Dodge and Jeep as well. Chrysler would be the stylish, sub-premium brand, Dodge the ballsy, value-for-money brand and Jeep the rugged SUV and crossover brand.
The first product for the brand was the Dodge Caliber compact hatchback, offering bold styling and a spacious interior for a very competitive price. As a result, it was a relative success in the first few years, peaking at close to 17,000 units in 2007. That same year, the Nitro SUV was introduced, which was a copy of the Jeep Cherokee / Liberty, and even though it outsold its original in 2008 and 2009, it was confusing the brand strategy. And selling two similar vehicles from different brands under the same roof is never a good idea.
Dodge Europe Sales Figures & Recent Highlights
To make matters worse, Dodge also introduced the Avenger, a copy of the Chrysler Sebring, which was already a slow seller even without an internal competitor. The Avenger sold less than half the volume of the Sebring, and managing just over 5,500 units in four years on the market. In 2008, the Journey was introduced, which was more true to Dodge’s intended brand values: spacious interior, muscular design and value for money. It was a crossover between an SUV and an MPV, and it was the brand’s best selling car from 2009 through 2011, when Dodge was pulled out of the European car market. The Journey was later rebadged as the Fiat Freemont, when Chrysler was acquired by Fiat. It was relatively successful as a Fiat.
The Dodge Viper was also imported to Europe from 2005 through 2008, it peaked at 145 units in its first year. The first generation Viper had been sold under the Chrysler brand in the 1990’s. As mentioned above, the Dodge brand was officially withdrawn from the European car market in 2011 due to slow sales. Less than 100,000 cars had been sold in the seven years from 2005 through 2011. With no official importer for the brand in Europe, grey market importers keep selling a small number of models to Dodge enthusiasts. The brand’s best selling models in recent years are the Durango SUV and the Challenger muscle car.
Dodge Annual Sales Data and Market Share in Europe
Below we have a table that shows total Dodge sales volumes for the European automotive market, broken out by year since 2005. This data captures all Dodge vehicle sales for the entire European automotive market.
Dodge U.S Annual Sales Units & Growth Chart
Below is a visual representation of Dodge’s European sales units over time. We have both the Dodge sales units and the market share in the European market. Click on the items in the legend to see each series by itself.
Dodge U.S Growth Rate & Market Share Chart
Below is the annual growth rate for the Dodge brand in Europe, shown against the Dodge’s marketshare changes in Europe. This gives you a good look into how Dodge has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Dodge Cars & SUVs in the United States