Wey Sales Data, Trends & Analysis for the Chinese Automotive Market
Wey is a brand from the Great Wall Motor Company, established in 1976, which also produces and markets the Great Wall and Haval brands in China and is one of the only large Chinese carmakers that has no manufacturing Joint Venture with an international auto brand. Wey was launched in 2017 as an affordable-premium SUV brand, positioned above Haval. Its first model is the VV7 crossover, which started sales in June 2017, followed by the slightly smaller VV5 in September 2017 and the P8 SUV-Coupe in May 2018. Its line-up will be expanded with a number of crossovers.
The name Wey (魏) refers to Wei Jianjun (魏建军), the founder of Great Wall Motors. It also refers to the State of Wei (魏) (403-225 BC), an ancient Chinese state during the Warring States Period. Great Wall’s headquarters is located in Baoding in Hebei Province, which was once part of the State of Wei.
Wey China Sales Figures & Recent Highlights
Wey (魏牌) is a Chinese automobile marque owned by Great Wall Motors. Launched in 2016, the brand focused on premium crossovers and SUVs based on Haval models. Wey cars are known for their luxurious design, advanced technology, and competitive pricing. The brand’s most popular models in China include the Wey VV7, a mid-size SUV, and the Wey Mocha, a compact SUV.
The name “WEY” is derived from the surname of the founder of Great Wall Motors, Wei Jianjun. The brand’s name pays homage to his contribution to the company. Since its introduction, WEY has unveiled multiple SUV models catering to the mid to high-end market segments. Some of their notable models include the VV5, VV6, and VV7. The brand emphasizes luxury, advanced technology, and safety in its vehicle offerings. Many of its models feature state-of-the-art infotainment systems, autonomous driving capabilities, and a refined interior.
Since its inception, WEY has managed to carve out a niche in the competitive Chinese automotive market. The brand has achieved respectable sales figures, showcasing its appeal to the Chinese middle class and luxury car buyers. Its positioning as a premium brand has allowed it to distinguish itself from Great Wall’s other offerings, which are generally more budget-oriented. While the primary focus of WEY is the Chinese market, Great Wall Motors has shown interest in expanding its premium brand overseas. This move is in line with many Chinese automakers’ goals to make a mark on the global stage.
Wey Annual Sales, Growth and Market Share in China
Below we have a table that shows total Wey sales volumes for the Chinese automotive market, broken out by year. This data captures all Wey vehicle sales for the entire Chinese automotive market.
Wey China Annual Sales Units & Growth Chart
Below is a visual representation of Wey Chinese sales units over time. We have both the Wey sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
Wey China Growth Rate & Market Share Chart
Below is the annual growth rate for the Wey brand in China, shown against the Wey’s marketshare changes in China. This gives you a good look into how Wey has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.