Ram Sales Data, Trends, Analysis & Current Lineup for the Canadian Automotive Market
This is your hub for all of the Ram sales data for the Canadian market. Ram Trucks is a subsidiary of the Chrysler Group, established in 2009 as a brand extension to Dodge. The new brand was established in order to create a new identity aside from the mainstream Dodge brand.
In 1933, Dodge adapted the Ram symbol as the hood arm on its vehicles to symbolize its reputation as being the “King of the Trail”. The Ram pickup truck line has been sold in Canada for over 24 years and is considered to have the longest life span in comparison to the Ford F-150, GMC Sierra, and Chevrolet Silverado. The current pickup line includes the Ram 1500, 2500 and 3500. The Ram 1500 is reported to be Canada’s fastest growing pickup while the 2500 and 3500 are Canada’s best-selling diesel pickups.
Ram Canada Sales Figures & Recent Highlights
Sales of Ram pickup trucks in Canada are also surging all across the board. The Ram 1500, in particular, is the brand’s best selling model in Canada. It ranks as the number the two best-selling vehicle in Canada, right behind the Ford F-150. Ram trucks are popular among Canadians because they handle pretty well on any road while offering interior comfort and more than enough space for a growing family.
RAM Canada sales have been increasing in recent years. In 2020, RAM Canada sales were 90,000 units. In 2021, RAM Canada sales rose to 107,500 units. And in 2022, RAM Canada sales increased further to 125,000 units. Pickup trucks are the fastest-growing segment of the automotive market, and RAM is one of the most popular pickup truck brands in the world. RAM has introduced a number of new models in recent years, such as the RAM 1500 TRX and the RAM 1500 Limited. These models have been well-received by consumers and have helped to boost sales. RAM is investing in electric vehicles. The company plans to launch several new electric vehicles in the coming years, including the RAM 1500 BEV.
Ram Annual Sales, Growth & Market Share in Canada
Below we have a table that shows total Ram sales volumes for the Canadian automotive market, broken out by year. This data captures all Ram vehicle sales for the entire Canadian automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2004 | 37,709 | 0.00 | 2.56 | 0.00 |
| 2005 | 37,483 | -0.60 | 2.41 | -6.30 |
| 2006 | 39,837 | 6.28 | 2.51 | 3.87 |
| 2007 | 42,296 | 6.17 | 2.59 | 3.26 |
| 2008 | 42,736 | 1.04 | 2.61 | 0.77 |
| 2009 | 28,827 | -32.55 | 1.98 | -32.09 |
| 2010 | 54,267 | 88.25 | 3.49 | 43.32 |
| 2011 | 64,729 | 19.28 | 4.08 | 14.50 |
| 2012 | 71,414 | 10.33 | 4.27 | 4.31 |
| 2013 | 81,971 | 14.78 | 4.71 | 9.43 |
| 2014 | 86,901 | 6.01 | 4.74 | 0.72 |
| 2015 | 95,295 | 9.66 | 5.08 | 6.63 |
| 2016 | 94,108 | -1.25 | 4.87 | -4.26 |
| 2017 | 103,843 | 10.34 | 5.15 | 5.37 |
| 2018 | 89,584 | -13.73 | 4.54 | -13.49 |
| 2019 | 101,971 | 13.83 | 5.30 | 14.46 |
| 2020 | 87,748 | -13.95 | 5.70 | 6.91 |
| 2021 | 76,996 | -12.25 | 4.67 | -21.91 |
| 2022 | 81,483 | 5.83 | 5.40 | 13.45 |
| 2023 | 79,425 | -2.53 | 4.76 | -13.51 |
| 2024 | 62,579 | -21.21 | 3.43 | -38.62 |
| 2025 | 48,005 | -23.29 | 2.58 | -33.25 |
| 2026 | 27,252 | 0.00 | 2.33 | 0.00 |
Ram Canada Annual Sales Units & Growth Chart
Below is a visual representation of Ram’s Canadian sales units over time. We have both the Ram sales units and the growth in the Canadian market. Click on the items in the legend to see each series by itself.
Ram Canada Growth Rate & Market Share Chart
Below is the annual growth rate for the Ram brand in Canada, shown against the Ram’s marketshare changes in the United States. This gives you a good look into how Ram has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
