Jaguar is a British luxury vehicle brand currently owned by Jaguar Land Rover. The brand is known for its luxury sedans, SUVs, and sports cars such as the Jaguar XF, Jaguar I-Pace, and Jaguar F-Type.

The company has been making luxurious sedans and highly competitive sports cars for decades. But just recently, the brand has also expanded their product offerings. They’ve added a crossover and a SUV to their portfolio which continues to perpetuate the brand’s main attributes fast speed, powerful acceleration, responsive handling, and incredible aesthetics.

Whether it’s a sedan, a crossover, or SUV, a Jaguar is a blast to drive. Even their entry-level luxury models such as , the XE and the subcompact E-Pace, are a joy to drive. The XE caters to mainstream customers which will allow them to join in the company’s exclusive club.

Our Take On Jaguar US Sales Figures

In 2016, Jaguar has been reported as being the hottest brand in the the United States. This is due to the surge of their sales which rose from 14,496 in 2015 to 31,243 by next year. By 2017, the brand followed up their success from 2016 and hit their highest reported sales in a calendar year, 39,886 vehicles.

The year 2017 was the most successful year for Jaguar so far in the US. Their newly introduced electric SUVs such as the Jaguar E-Pace, Jaguar F-Pace, and Jaguar I-Pace are incredibly popular in the country. Even though sales of Jaguar-branded vehicles in 2018 and 2019 were down as compared to 2017, we expect the British luxury marquee to find more success in the US market as more and more customers are switching to electric vehicles.

Jaguar Monthly Sales Data

Below we have a table that shows Jaguar sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Jaguar new vehicle sales in the US.

Year	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2005	2,245	2,917	3,545	2,870	2,697	2,888	2,353	2,634	2,135	1,758	1,937	2,445
2006	1,596	1,662	1,866	1,991	2,374	2,160	1,997	1,704	1,158	1,366	1,256	1,553
2007	1,390	1,191	1,667	1,424	1,379	1,410	1,136	1,359	1,061	1,030	1,114	1,522
2008	664	1,063	1,752	1,785	1,757	1,360	1,434	0	810	0	0	0
2009	0	0	1,174	1,281	1,168	936	785	875	880	882	1,153	1,246
2010	631	761	983	896	962	1,618	1,516	1,414	967	1,295	1,117	1,180
2011	935	692	874	1,249	1,271	1,389	984	810	1,111	1,328	915	1,137
2012	985	2,044	1,321	1,073	1,075	1,030	1,011	1,029	1,004	699	713	1,049
2013	1,029	1,148	1,408	1,141	1,435	1,637	1,613	1,723	1,313	1,515	1,446	1,544
2014	1,347	1,552	1,816	1,035	1,304	1,263	1,187	1,184	1,142	1,007	1,253	1,683
2015	1,266	1,410	1,660	1,079	1,204	1,217	1,242	1,143	995	988	1,065	1,227
2016	1,352	1,512	2,133	1,087	2,164	2,743	3,398	3,298	2,662	3,219	3,381	4,294
2017	2,939	3,776	4,953	3,230	3,113	2,946	3,166	3,101	3,296	2,891	3,061	3,414
2018	2,624	2,185	3,011	2,019	2,366	2,353	1,880	2,469	2,040	2,648	3,197	3,462
2019	3,078	3,465	3,679	2,147	2,021	1,892	2,020	2,128	2,002	2,350	2,958	3,265
2020	2,581	2,295	2,390	778	1,728	1,814	1,647	1,466	1,587	0	0	0

Jaguar Sales & Growth

Below is the unit volume sales and unit growth rate for the Jaguar brand in the United States.

Jaguar Annual Sales and Market Share

Year	Sales	YOY Change	US Marketshare	Marketshare Change
2005	30,424	0.00	0.18	0.00
2006	20,683	-32.02	0.13	-43.17
2007	15,683	-24.17	0.10	-28.49
2008	10,625	-32.25	0.08	-20.92
2009	10,380	-2.31	0.10	19.23
2010	13,340	28.52	0.12	13.45
2011	12,695	-4.84	0.10	-15.90
2012	13,033	2.66	0.08	-17.97
2013	16,952	30.07	0.11	22.55
2014	15,773	-6.95	0.10	-13.95
2015	14,496	-8.10	0.08	-15.31
2016	31,243	115.53	0.18	53.35
2017	39,886	27.66	0.23	22.96
2018	30,254	-24.15	0.17	-32.69
2019	31,005	2.48	0.18	4.11
2020	16,286	0.00	0.16	0.00