2021 China Automotive Sales Research
Following the rebound that started in the latter half of 2020, China's automotive market saw further recovery in 2021. The market was bolstered by strong consumer demand, policy support, and a broader economic recovery. The New Energy Vehicle (NEV) segment continued its robust growth trajectory in 2021. Favorable government policies, advancements in battery technologies, infrastructure developments like charging stations, and a plethora of new model releases fueled this growth. Brands like NIO, XPeng, and Li Auto not only solidified their positions in the domestic market but also attracted global attention with their technological prowess and innovative business models. They began expanding their footprints outside China, making initial inroads into European markets. One of the significant challenges faced by the automotive industry globally in 2021 was the semiconductor chip shortage. This supply chain disruption affected production schedules, leading to delays and even temporary halts in vehicle production for some manufacturers in China. The shift towards online platforms and digital sales solutions was more pronounced in 2021. Livestream launches, virtual showrooms, and online booking systems became more integrated into the auto sales process. Recognizing the potential of the Chinese market, especially in the EV sector, many foreign automakers announced or initiated significant investments in 2021. Brands like Volkswagen, BMW, and Ford unveiled plans for new models or expanded production capabilities within China. The Chinese government continued its regulatory push for green and sustainable transportation. New regulations, incentives, and infrastructure development initiatives were rolled out to support the adoption of NEVs.