Audi Sales Data, Trends, Analysis & Current Lineup for the U.S. Automotive Market
This is your hub for all of the Audi sales data for the United States market. Audi is a German manufacturer of luxury vehicles and one of the “German Big Three” premium brands alongside BMW and Mercedes-Benz. Audi consistently ranks among the top luxury automakers in U.S. sales volume.
The company traces its origins to 1885, when an automobile company called Wanderer was founded. Wanderer later became a branch of the Audi AG Company. Audi’s modern success began in 1980 when it introduced the Audi Quattro sports car at the Geneva Auto Show, establishing the brand’s reputation for all-wheel-drive performance. Today, Audi vehicles like the Q5 crossover and A4 sedan are known for their technology integration, interior quality, and quattro all-wheel-drive capability.
Audi U.S. Sales Figures & Recent Highlights
Here you will find monthly and yearly U.S. sales figures for the Audi brand. The United States represents one of Audi’s largest and most important global markets. Audi’s American growth story accelerated through the 2010s as the brand expanded its SUV lineup to match shifting consumer preferences. The Q5 emerged as Audi’s volume leader, regularly accounting for roughly one-quarter of total U.S. sales.
More recently, Audi has navigated the industry-wide challenges of semiconductor shortages and supply chain disruption while transitioning toward electrification. The brand’s e-tron models have established a foothold in the luxury EV segment, though combustion vehicles still dominate the sales mix. Audi competes intensely with BMW and Mercedes-Benz for luxury market share, with positioning fluctuating among the three depending on inventory availability and new product launches.
Audi Annual Sales, Growth & Market Share in the United States
Below we have a table that shows total Audi sales volumes for the U.S. automotive market, broken out by year. This data captures all Audi vehicle sales for the entire U.S. automotive market.
Audi U.S. Annual Sales Units & Growth Chart
Below is a visual representation of Audi’s U.S. sales units over time. We have both the Audi sales units and the growth rate in the American market. Click on the items in the legend to see each series by itself.
Audi U.S. Growth Rate & Market Share Chart
Below is the annual growth rate for the Audi brand in the United States, shown against Audi’s market share changes. This gives you a good look into how Audi has fared against other brands in terms of absolute sales and effect on market share. Click on the items in the legend to see each series by itself.
Current Model Lineup & Pricing (2025)
Audi’s 2025 U.S. lineup spans 20+ configurations across electric, SUV, and sedan categories. All prices include the $1,295 destination charge.
Electric Performance
e-tron GT Audi’s electric flagship shares its J1 platform with the Porsche Taycan but delivers distinctly Audi character. The entry S model ($126,795) produces 671 hp, while the RS Performance variant ($168,295) unleashes 912 hp for a 2.4-second 0-60 sprint. Range spans 270-300 miles depending on configuration. For dealers, this is the halo car that gets customers through the door even if they leave in a Q5.
Q6 e-tron Built on the new PPE platform shared with the Porsche Macan EV, the Q6 e-tron represents Audi’s most sophisticated electric architecture yet. The Premium ($63,800) offers 322 hp and 321 miles of range with rear-wheel drive. Adding quattro ($65,800) brings dual motors and 456 hp. The SQ6 ($72,900) pushes output to 509 hp. The 800V architecture enables 270 kW DC fast charging, adding roughly 200 miles in 20 minutes.
Q4 e-tron The entry point to Audi electric ownership starts at $49,800 for the Q4 40 (201 hp, RWD). The Q4 50 quattro ($55,200) adds the second motor for 295 hp total. The Sportback variant ($58,200) trades 1.4 cubic feet of cargo for improved aerodynamics and range.
Q8 e-tron (Discontinued after 2025) The outgoing electric flagship ($76,095-$95,895) soldiers on for its final year while PPE-based replacements come online. Dealers should clear inventory while trade-in values remain stable.
SUV Lineup
Q3 — $39,800 The subcompact entry point offers 228 hp and standard quattro. In 2024, Q3 sales surged 45% as buyers sought more affordable luxury SUV options. That momentum suggests Audi’s entry-level pricing strategy is working.
Q5 Audi’s bestseller receives a complete redesign for 2025, moving to the PPC platform shared with the new A5. The Q5 40 ($46,695) produces 268 hp from its 2.0T engine. The SQ5 ($59,695) jumps to 362 hp. Sportback variants add $3,300. As roughly 25% of total Audi U.S. sales, the Q5’s transition year will significantly impact overall brand performance.
Q7 The three-row luxury SUV starts at $66,995 (Q7 55) with a 335 hp V6. The SQ7 ($91,995) packs a 500 hp twin-turbo V8. In a segment dominated by BMW X7 and Mercedes GLS, the Q7’s competitive pricing provides dealers with conquest opportunities.
Q8 Audi’s coupe-SUV flagship ranges from $75,695 (Q8 55) to $125,800 (RS Q8). The SQ8 ($98,895) offers 500 hp in a more stylish package than the Q7. The RS Q8’s 591 hp V8 delivers genuine performance SUV credentials.
Sedan Lineup
A3 The compact sedan starts at $36,500 (Premium) with a 201 hp 2.0T. The S3 ($52,000) bumps output to 328 hp. The RS 3 ($66,100) packs Audi’s legendary 401 hp 2.5L five-cylinder, one of the last remaining examples of this engine configuration in production.
A5 (ALL-NEW 2025) The nameplate that replaces both the A4 sedan and previous A5 Sportback. Built on the new Premium Platform Combustion (PPC), the A5 Premium ($48,995) delivers 268 hp while the S5 ($61,195) produces 362 hp. The fastback design provides 22.6 cubic feet of cargo capacity, making it more practical than the outgoing A4. Dealers should emphasize the A5 as an upgrade, not a replacement.
A6 The midsize luxury sedan starts at $58,595 (Premium) with a 261 hp 2.0T. The S6 ($75,395) offers 444 hp, while the A6 allroad ($69,595) adds wagon practicality with raised ride height. The RS 6 Avant ($127,495) delivers 621 hp in a practical wagon format that appeals to enthusiasts.
A7 The four-door coupe starts at $72,095 (Premium). The S7 ($85,700) provides 444 hp in a sportier package than the A6. The RS 7 ($129,495) matches the RS 6 Avant’s 621 hp output in fastback form.
A8 Audi’s flagship sedan starts at $90,595 (Premium) with a 335 hp V6. The S8 ($122,295) brings a 563 hp twin-turbo V8 and positions against the Mercedes-AMG S-Class and BMW M760i.
