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US Subaru Sales Figures

Subaru Sales Figures – US Market

Monthly and Yearly Sales Figures for Subaru in the United States

Monthly Sales Data
Sales & Growth Chart
Annual Sales Data
Model Split & Brand Share

Subaru U.S Car Sales Data

This is your hub for all of the Subaru sales data for the U.S market.

Subaru is a Japanese car brand owned and manufactured by Subaru Corporation. Subaru-branded cars are known for having a boxer engine and a Symmetrical All Wheel Drive drive-train layout which became a standard option for most of its vehicles.

The Subaru brand has traditionally been popular among a dedicated core of buyers, especially in the US. Subaru markets its car towards specific niches such as people who are looking to use their company’s signature drive train engine, all-wheel layout, buyers who are looking for a car that has excellent rough-road capabilities or for people who are simply looking for an affordable sports car.

Subaru has been in business in the United States since the late 1960s. They currently sell a variety of car models in the US which includes SUVs, sedans, sports cars, and hatchbacks.

Our Take On Subaru US Sales Figures

If you look at the information below, Subaru is evidently one of the most successful of all Japanese automakers in the US market especially if you consider the immense growth of its sales volume since 2006. It has actually the highest growth of all mainstream brands in the US from 200,000 in 2009 to 700,000 in 2019; breaking its annual sales record year after year.

Subaru currently sells the Impreza, Crosstrek, Legacy, Outback, Ascent, Forester and the BRZ in the US.

Subaru Monthly Sales Data

Below we have a table that shows Subaru sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Subaru new vehicle sales in the US.

Subaru Sales & Growth

Below is the unit volume sales and unit growth rate for the Subaru brand in the United States.

Subaru Annual Sales and Market Share

Below we have a table that shows Subaru sales volumes for the US automotive market. This data captures all Subaru car sales. We found a great data source in Subaru directly who publishes sales data for the U.S market periodically. We were able to aggregate the data into the below format.

Year Sales YOY Change US Marketshare Marketshare Change
2005 276,011 0.00 1.63 0.00
2006 259,598 -5.95 1.58 -3.48
2007 257,115 -0.96 1.61 1.63
2008 228,155 -11.26 1.74 7.68
2009 210,054 -7.93 2.03 14.29
2010 263,996 25.68 2.29 11.49
2011 266,669 1.01 2.10 -9.19
2012 346,952 30.11 2.26 6.91
2013 425,226 22.56 2.75 17.80
2014 513,693 20.80 3.13 12.23
2015 582,675 13.43 3.35 6.57
2016 615,132 5.57 3.51 4.76
2017 647,956 5.34 3.76 6.63
2018 680,135 4.97 3.93 4.12
2019 700,117 2.94 4.11 4.54
2020 611,938 -12.59 4.16 1.22
2021 598,480 -2.20 4.00 -4.04
2022 556,581 -7.00 4.07 1.72
2023 44,373 0.00 8.15 0.00

Subaru Model Specific Sales Reports

Baja, BRZ, Crosstrek, Forester, Impreza, Legacy, Outback, Tribeca, WRX