If you live outside of North America, chances are you’re not familiar with the Lincoln brand. For those who don’t know, Lincoln is the luxury brand of Ford.

Lincoln has been competing against the luxury brand of General Motors, the Cadillac, in the US throughout its entire existence. Lincoln, however, has the distinction of starting the personal luxury car segment, when they introduced the Lincoln Continental in 1940.

The current product range of Lincoln consists of sedans, crossovers, and SUVs. Outside of retail markets, Lincoln has produced vehicles for limousine and livery use throughout its entire existence, with several examples used as official state limousines for Presidents of the United States.

Our Take On Lincoln US Sales Figures

At a time, Ford has a number of luxury brands which includes Lincoln, Volvo, Jaguar, Land Rover, Aston Martin, and Mercury. Today, Lincoln is the only surviving luxury brand of Ford.

Sales of Lincoln in the US is currently floundering when compared to its glory years. The brand has enjoyed success from mid 1980s to late 1990s, but things have not been the same for Lincoln. You may think that they will put in the extra effort to make the brand successful again since this is their only luxury brand left, but it may take while for Lincoln to really bloom based on the table below.

Lincoln Monthly Sales Data

Below we have a table that shows Lincoln sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Lincoln new vehicle sales in the US.

Year	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2005	7,392	11,332	12,938	9,981	10,024	10,808	11,621	9,918	9,686	8,477	8,418	12,612
2006	9,345	9,713	13,446	11,067	10,847	9,610	9,125	8,979	7,362	8,766	9,410	12,806
2007	9,594	10,763	14,770	11,832	13,880	12,494	8,929	10,423	9,764	10,229	8,744	10,065
2008	7,985	9,573	10,913	10,340	8,365	9,718	8,819	9,540	7,571	7,399	8,019	9,053
2009	6,091	5,633	7,310	5,973	8,566	7,137	6,672	5,874	5,980	6,735	6,409	10,467
2010	7,036	6,681	8,693	8,279	7,755	6,318	5,586	6,428	7,510	6,834	7,648	8,060
2011	5,558	5,948	8,501	7,236	7,399	7,361	7,814	8,006	7,018	6,094	6,305	8,403
2012	5,121	13,824	8,803	6,308	7,274	7,544	6,975	8,141	6,802	5,154	5,732	7,384
2013	4,191	4,883	6,825	7,615	7,305	7,469	6,919	8,192	6,453	7,131	6,727	7,984
2014	5,973	6,661	8,969	6,803	8,845	7,271	7,863	8,146	7,257	8,883	8,113	9,690
2015	6,619	6,164	8,695	8,134	9,174	8,326	9,536	8,636	8,680	8,485	7,918	10,860
2016	7,177	8,786	9,689	9,776	9,807	8,809	9,098	9,242	8,797	9,069	9,429	12,791
2017	8,785	8,744	9,554	9,691	10,288	9,275	8,875	8,708	8,802	8,909	8,909	10,619
2018	6,410	6,700	9,352	8,518	9,755	9,534	7,898	8,945	8,168	7,574	9,207	11,526
2019	8,116	7,886	8,872	8,431	9,728	7,782	9,190	10,292	8,455	10,985	11,386	10,984
2020	8,303	10,749	6,510	3,830	8,512	8,938	9,662	8,589	9,304	0	0	0

Lincoln Sales & Growth

Below is the unit volume sales and unit growth rate for the Lincoln brand in the United States.

Lincoln Annual Sales and Market Share

Below we have a table that shows Lincoln sales volumes for the US automotive market. This data captures all Lincoln car sales. We found a great data source in Lincoln directly who publishes sales data for the U.S market periodically. We were able to aggregate the data into the below format.

Year	Sales	YOY Change	US Marketshare	Marketshare Change
2005	123,207	0.00	0.73	0.00
2006	120,476	-2.22	0.73	0.47
2007	131,487	9.14	0.82	10.73
2008	107,295	-18.40	0.82	-0.39
2009	82,847	-22.79	0.80	-2.19
2010	86,828	4.81	0.75	-6.14
2011	85,643	-1.36	0.67	-11.82
2012	89,062	3.99	0.58	-16.46
2013	81,694	-8.27	0.53	-9.83
2014	94,474	15.64	0.58	8.31
2015	101,227	7.15	0.58	1.10
2016	112,470	11.11	0.64	9.50
2017	111,159	-1.17	0.65	0.49
2018	103,587	-6.81	0.60	-8.00
2019	112,107	8.22	0.66	9.20
2020	74,397	0.00	0.71	0.00