2019 Canada Auto Sales by Brand Analysis
Report Updated: With December 2019 Data on January 8th, 2020
Top Level Canada Reports: By Manufacturer / By Brand / By Model / Best Sellers
Automotive sales may have been down for the 2020 model year, and when you look at the brands specifically instead of individual models or individual companies, you get an interesting picture of the market.
The majority of brands saw sales slip both for the month of December and for 2019 as a whole. Overall, the industry was down by 6,000 sales in the month of December. For 2019 as a whole, the industry was down by 66,000 sales.
Ford led the way in terms of sales volume. Despite this the brand saw sales drop for both the month of December and 2019 as a whole. Toyota was in second. It saw sales drop in December but rise for the year. Honda came in third. It saw sales drop for both the month of December and 2019.
We expect the poor sales numbers to continue into 2020. SUVs will likely sell well, which will put brands with plenty of SUVs in their lineup at the top of the sales charts, but otherwise sales should be down at least for the first few months of the new year.
Data will trickle in throughout the day with the numbers being finalized by EOD. GCBC is also happy to announce that we will be adding quarterly sales reports and comparisons in addition to monthly sales comparisons beginning this quarter. We will also be adding monthly sales tables and charts to the mix as well.
Note: FCA US LLC will end its practice of reporting U.S. and Canada sales on a monthly basis following June results. FCA US and FCA Canada will report monthly sales for May and June. The first quarterly report will occur on October 1, 2019, covering the months of July, August, and September.
Canada Best Selling Car Brands Last Month
This data table looks at last month’s total automotive brand volumes in Canada by model. We compare Canada automotive brand sales for last month with the same month last year. We also include the year to date sales numbers and compare with the same year to date numbers from last year. With both monthly and YTD sales numbers we have a growth rate column so you can better gauge an individual automotive brands sales success in the Canadian market.
| Brand | Month | LY | Change | YTD | YTD Last Year | YTD Change | Month Share | YTD Share |
|---|---|---|---|---|---|---|---|---|
| Acura | 1,624 | 1,676 | -3.10 | 19,294 | 18,908 | 2.04 | 0.10 | 0.11 |
| Alfa Romeo | 68 | 43 | 58.14 | 747 | 1,402 | -46.72 | 0.00 | 0.00 |
| Audi | 1,702 | 1,536 | 10.81 | 33,531 | 36,898 | -9.13 | 0.11 | 0.19 |
| BMW | 2,181 | 2,411 | -9.54 | 37,226 | 39,032 | -4.63 | 0.14 | 0.22 |
| Buick | 1,096 | 876 | 25.11 | 16,746 | 18,232 | -8.15 | 0.07 | 0.10 |
| Cadillac | 826 | 770 | 7.27 | 13,517 | 11,867 | 13.90 | 0.05 | 0.08 |
| Chevrolet | 6,639 | 7,692 | -13.69 | 144,601 | 164,220 | -11.95 | 0.41 | 0.84 |
| Chrysler | 134 | 219 | -38.81 | 6,531 | 9,511 | -31.33 | 0.01 | 0.04 |
| Dodge | 1,952 | 2,316 | -15.72 | 47,265 | 52,186 | -9.43 | 0.12 | 0.27 |
| Fiat | 12 | 18 | -33.33 | 388 | 645 | -39.84 | 0.00 | 0.00 |
| Ford | 14,614 | 15,503 | -5.73 | 280,612 | 289,435 | -3.05 | 0.91 | 1.63 |
| Genesis | 107 | 156 | -31.41 | 1,525 | 1,441 | 5.83 | 0.01 | 0.01 |
| GMC | 5,561 | 4,517 | 23.11 | 81,553 | 88,985 | -8.35 | 0.35 | 0.47 |
| Honda | 7,467 | 9,011 | -17.13 | 169,046 | 175,042 | -3.43 | 0.46 | 0.98 |
| Hyundai | 7,807 | 6,760 | 15.49 | 133,207 | 127,839 | 4.20 | 0.49 | 0.77 |
| Infiniti | 664 | 970 | -31.55 | 10,974 | 12,281 | -10.64 | 0.04 | 0.06 |
| Jaguar | 266 | 279 | -4.66 | 3,736 | 4,349 | -14.10 | 0.02 | 0.02 |
| Jeep | 3,680 | 4,002 | -8.05 | 66,897 | 71,583 | -6.55 | 0.23 | 0.39 |
| Kia | 4,491 | 4,302 | 4.39 | 76,612 | 73,109 | 4.79 | 0.28 | 0.44 |
| Land Rover | 913 | 798 | 14.41 | 10,287 | 10,196 | 0.89 | 0.06 | 0.06 |
| Lexus | 1,780 | 1,712 | 3.97 | 25,540 | 24,050 | 6.20 | 0.11 | 0.15 |
| Lincoln | 1,146 | 544 | 110.66 | 8,724 | 8,197 | 6.43 | 0.07 | 0.05 |
| Maserati | 28 | 45 | -37.78 | 585 | 765 | -23.53 | 0.00 | 0.00 |
| Mazda | 3,660 | 3,987 | -8.20 | 66,420 | 73,669 | -9.84 | 0.23 | 0.39 |
| Mercedes-Benz | 3,496 | 3,651 | -4.25 | 45,828 | 50,900 | -9.96 | 0.22 | 0.27 |
| Mini | 362 | 393 | -7.89 | 5,978 | 6,945 | -13.92 | 0.02 | 0.03 |
| Mitsubishi | 1,165 | 1,643 | -29.09 | 25,535 | 25,234 | 1.19 | 0.07 | 0.15 |
| Nissan | 6,767 | 8,518 | -20.56 | 123,755 | 136,536 | -9.36 | 0.42 | 0.72 |
| Porsche | 760 | 799 | -4.88 | 8,124 | 9,117 | -10.89 | 0.05 | 0.05 |
| Ram | 7,018 | 5,325 | 31.79 | 95,231 | 82,313 | 15.69 | 0.44 | 0.55 |
| Subaru | 4,671 | 3,998 | 16.83 | 57,524 | 57,934 | -0.71 | 0.29 | 0.33 |
| Tesla | 650 | 2,230 | -70.85 | 12,900 | 15,300 | -15.69 | 0.04 | 0.07 |
| Toyota | 11,500 | 14,153 | -18.75 | 211,541 | 207,533 | 1.93 | 0.72 | 1.23 |
| Volkswagen | 4,471 | 4,896 | -8.68 | 69,153 | 72,210 | -4.23 | 0.28 | 0.40 |
| Volvo | 960 | 745 | 28.86 | 10,155 | 9,217 | 10.18 | 0.06 | 0.06 |
| ∑ = 110,238 | ∑ = 116,494 | ∑ = 1,921,288 | ∑ = 1,987,081 |
YTD Market Share Dynamics
This chart gives you a view of the year to date automotive sales volumes by brand and how they make up the Canadian automotive market in terms of market share. You can see in this handy chart that the big brands continue to make up a disproportionate amount of the market for new car sales.
YTD This Year vs YTD Last Year
This chart simply takes each brand and compares their year to date sales with the year to date sales for the same time last year. Brands where the dark green bar is lower than the light green have seen declines in sales year on year whereas brands with a higher dark green bar and lower light green bar are seeing growth in volumes year on year.
YTD Automotive Brand Analysis
This chart might seem a little complicated at first but once you understand it is very helpful. First, the size of the area for each brand refers to their market share (i.e size). The bigger the circle the larger the brand in terms of sales volumes (YTD). The position of the circle in the chart along the left axis looks at the year to date growth of that brand. The higher the brand is on the chart, the more year to date growth it is seeing in sales volumes. Along the bottom axis you can see the total volumes shipped by that brand year to date.
Canada Quarterly Car Brand Sales Numbers
This data table looks at quarterly sales performance by automotive brand for the United States. It includes all major automotive brands sold in the Canadian market. We compare last quarter’s Canadian brand sales with the same brand sales for the same quarter last year. We also include a growth rate too so you can see which brands are growing and which ones are declining. The quarterly view of sales at the brand level often gives you a better picture of what is happening than monthly because it takes out some of the month to month noise.
Canada Automotive Brand Sales by Month
This sales data table looks at monthly sales performance for automotive brands in the United States on a month to month basis for the entire year so far. It includes all major brands sold in the Canadian market and you can see that the monthly brand sales trends clearly. Seeing the individual brand sales performance in this way gives you a good sense of the momentum (good or bad).
Canada Automotive Brand Sales by Quarter
Like the monthly view of brand performance, the quarterly view is a broader, less volatile view. You can see automotive brands who are building momentum over several years and those who are declining over the same period. It is a little easier to see in this view and less volatile too because monthly ups and downs are smoothed out.
Automotive Data Disclosures
Important note: Both Ford, GM, and FCA have switched to quarterly reporting, making it more difficult to accurately gauge sales. We won’t have results to report for Buick, Cadillac, Chevrolet, GMC, Ford, Lincoln, Jeep, Chrysler, Fiat, Alfa Romeo, Dodge, and Ram until the end of each quarter.