2007 Scion xB

Scion U.S Car Sales Data

This is your hub for all of the Scion sales data for the U.S market.

Scion was first introduced in the United States by Toyota in 2003. It was Toyota’s marque of sport compact vehicles which emphasized on affordability and style. The Scion marque was created as the company’s way of appealing the younger customers in the US.

Indeed, the brand was able to appeal to the younger buyers in the US car market and was able to sold more than a million compact cars since it was launched in 2003. Scion was an early hit among young buyers who saw Scion cars as reliable and more unique from the cars of the previous generation.

Aside from being a car manufacturer, Scion also served as Toyota’s laboratory for developing offbeat vehicles and various kinds of marketing and retail programs in the US.

Our Take on Scion U.S Sales Figures

Since its inception, Scion has sold over a million compact cars in the US. The brand enjoyed tremendous success in sales after its launching in 2003 and peaked in 2006 after selling over 170,000 cars that year.

Things changed, however, after 2006 as the brand saw a drop on its sales figures year after year. The effects of the Great Recession and the brand’s target market changing its perspective on compact cars, affected the sales of Scion over the years.

From 2009 to 2015, Scion sales never again reached 6 digits. This prompted Toyota to pull the plug on Scion as the brand is no longer able to appeal to the young buyers who have been also extremely finicky over the years. By 2017, Scion was discontinued, as Toyota decided that they no longer need a separate marque to target younger buyers.

Scion Yearly Sales Data

Here you will find monthly and yearly Canadian and U.S. sales figures for the Scion brand. Use the dropdown at the top right of this page or at GCBC’s Sales Stats home to find sales figures for any other brand or any specific vehicle currently on sale in North America. Click here to see the total market size from any of these same time periods. The Scion brand’s totals were folded in to Toyota USA’s figures beginning in September 2016.

Month
Scion U.S. Sales 2010
Scion U.S. Sales 2011
Scion U.S. Sales 2012
Scion U.S. Sales 2013
Scion U.S. Sales 2014
January
3035
3275
3535
4893
4011
February
3027
3944
4938
5052
4529
March 
3511
5540
6694
6432
5917
April
3577
5710
5503
5697
5386
May
4112
4696
6047
6586
6181
June
3745
3456
8400
6340
4612
July 
4653
3499
6904
6261
5127
August 
4012
3649
7722
7698
6186
September
3562
3838
6743
5131
4154
October
4554
3952
5887
4940
4182
November
3834
3553
5606
4968
3907
December
3956
4159
5522
4323
3817

 

Month
Scion U.S. Sales 2015
Scion U.S. Sales 2016
Scion U.S. Sales 2017
Scion U.S. Sales 2018
Scion U.S. Sales 2019
January
3690
5099
February
3864
5882
March 
4424
7261
April
4309
6640
May
4806
6659
June
3838
6179
July 
3865
6423
August 
3895
5627
September
6510
3688 °
October
6270
376 °
November
5183
170 °
December
5513
102 °

 

Month
Scion Canadian Sales 2010
Scion Canadian Sales 2011
Scion Canadian Sales 2012
Scion Canadian Sales 2013
Scion Canadian Sales 2014
January
—–
162
285
290
197
February
—–
157
358
246
199
March 
—–
309
459
418
294
April 
—–
487
400
561
508
May 
—–
571
369
601
547
June
—–
598
807
427
448
July
—–
464
684
569
377
August
—–
486
558
578
407
September
—–
403
467
387
359
October
247
355
520
392
294
November
255
417
415
310
194
December
177
311
461
199
138

 

Month
Scion Canadian Sales 2015
Scion Canadian Sales 2016
Scion Canadian Sales 2017
Scion Canadian Sales 2018
Scion Canadian Sales 2019
January
172
256
February
183
308
March
378
891
April 
417
940
May 
470
759
June
411
463
July 
381
274
August
369
228
September
563
153
October
541
70
November
439
58
December
335
31

 

Year
Scion Brand 
U.S. Sales
Scion Brand
Canadian Sales
2003
10,898
—–
2004
99,259
—–
2005
156,485
—–
2006
173,034
—–
2007
130,181
—–
2008
113,904
—–
2009
57,961
—–
2010
45,678
679
2011
49,271
4720
2012
73,505
5783
2013
68,321
4978
2014
58,009
3962
2015
56,167
4659
2016 YTD *
54,106
4431
2017 YTD *

Source: Automakers & ANDC 
* 12 Months U.S. & 12 Months Canada
° Scion sales were included in Toyota’s total beginning in September 2016.

See the Scion brand compared with all other brands in monthly Auto Sales By Brand posts on GoodCarBadCar.net.

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