Sporty Car Sales In America – January 2017


U.S. sales of Detroit’s famed muscle car trio tumbled 36% in January 2017, a year-over-year dive valued at nearly 6800 lost sales.

January is not a month on which to base future pony car sales, but after sales of each car decreased in 2016 and the category slid 9%, it’s entirely possible that January acts as a predictor of harsh declines yet to come.

U.S. Vehicle Sales Rankings By Model – January 2017
U.S. Car Sales Rankings By Model – January 2017

Ford’s intention is to buck up demand in the latter portion of the year with an updated 2018 Mustang. But as consumers increasingly look to higher-riding vehicles as their enthusiast purchase – Tacomas, Wranglers, F-150 Raptors – it’s increasingly difficult to sell Camaros and Challengers and Mustangs. The base is happy, of course. But the base is only so large. 

USA sports car sales chart January 2017
Click Chart To Expand

Mustang sales slid 33% in January 2017, but the Ford still led the category, outselling the second-ranked Camaro by 1458 units. It was the worst full month for the Camaro since the nameplate returned in 2009.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. 

These tables are now sortable, so you can rank sports cars, coupes, and GTs any which way you like. Mobile users can thumb across tables for full-width access. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • February 2017 • December 2016January 2016

American Muscle
Jan.
2017
Jan.
2016
%
Change
2017
YTD
2016
YTD
%
Change
3588
5551 -35.4% 3588 5551 -35.4%
3393
5661 -40.1% 3393 5661 -40.1%
5046
7580 -33.4% 5046 7580 -33.4%
Total
12,027
18,792 -36.0% 12,027 18,792 -36.0%

Euro Sports Cars
Jan.
2017
Jan.
2016
%
Change
2017
YTD
2016
YTD
%
Change
38
68 -44.1% 38 68 -44.1%
163
155 5.2% 163 155 5.2%
70
42 66.7% 70 42 66.7%
330
333 -0.9% 330 333 -0.9%
236
266 -11.3% 236 266 -11.3%
166
243 -31.7% 166 243 -31.7%
277
188 47.3% 277 188 47.3%
Total
1280
1295 -1.2% 1280 1295 -1.2%

Misc. Sporty Cars
Jan.
2017
Jan.
2016
%
Change
2017
YTD
2016
YTD
%
Change
304
515 -41.0% 304 515 -41.0%
658
710 -7.3% 658 710 -7.3%
312
88 255% 312 88 255%
1263
1501 -15.9% 1263 1501 -15.9%
240
240
89
192 -53.6% 89 192 -53.6%
732
132 455% 732 132 455%
447
755 -40.8% 447 755 -40.8%
929
560 65.9% 929 560 65.9%
324
358 -9.5% 324 358 -9.5%
474
507 -6.5% 474 507 -6.5%
204
361 -43.5% 204 361 -43.5%
2142
2336 -8.3% 2142 2336 -8.3%
123 -100% 123 -100%
1731
1496 15.7% 1731 1496 15.7%
443
477 -7.1% 443 477 -7.1%
Total
10,292
10,111 -1.8% 10,292 10,111 -1.8%

Premium Sporty Cars
Jan.
2017
Jan.
2016
%
Change
2017
YTD
2016
YTD
%
Change
50
50
65
11 491% 65 11 491%
56
32 75.0% 56 32 75.0%
50
32 56.3% 50 32 56.3%
3
67 -95.5% 3 67 -95.5%
53
28 89.3% 53 28 89.3%
1 -100% 1 -100%
1 -100% 1 -100%
32
71 -54.9% 32 71 -54.9%
81
125 -35.2% 81 125 -35.2%
232
214 8.4% 232 214 8.4%
65
66 -1.5% 65 66 -1.5%
814
723 12.6% 814 723 12.6%
Total
1501
1371 9.5% 1501 1371 9.5%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
^ BMW USA, not GoodCarBadCar, has chosen to combine sales figures of the 1-Series and 2-Series.
Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. The BMW 6-Series has been removed from the premium list because we don’t use this space as a showcase for sedans (unless automakers release data for high-end sporting models like the Lexus ISF, as Toyota Canada does) and the 6-Series lineup now relies heavily on a sedan variant. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin, Ferrari (200), Lamborghini (52), Lotus, Rolls-Royce (119) etc. are unfortunately not broken down by model. ANDC estimates say sales for Aston Martin and Lotus in the first seven months of 2016 were 87 and 15, respectively. 

RECOMMENDED READING
Sporty Car Sales In America – February 2017
Sporty Car Sales In America – December 2016
Sporty Car Sales In America – January 2016
Top 20 Best-Selling Cars In America – January 2017
U.S. Auto Sales Brand Rankings – January 2017