2026 U.S. Small SUV Sales Figures – By Model
This page ranks 2026 United States sales of small SUVs and compact crossovers by nameplate. Each nameplate in the rankings table links to its dedicated GCBC sales history page, and the tables and charts update automatically as each new month of data is reported.
Through September 2026, the Honda CR-V leads the rankings table at 336,844 sales, up 9.5 percent year over year. The Toyota RAV4 is second at 253,664 and the Nissan Rogue third at 201,991, up 26.1 percent, ahead of the Chevrolet Equinox at 191,578 and the Hyundai Tucson at 181,687.
The Toyota C-HR returned to the U.S. in March 2026 as an electric crossover, so its year-over-year figures compare against almost no 2025 sales. The Toyota bZ4X has more than doubled to 27,544 and the Mitsubishi Outlander Sport is up 77.7 percent at 26,410. Twenty-one of the forty are down on the year. The RAV4 has lost the most units, 104,470, in the year of its changeover to the sixth generation, which Toyota said would start arriving at U.S. dealers in December 2025, and the Ford Escape has fallen to 28,826 from 114,728. Between them these nameplates have sold 2,815,594 units in 2026, 4.2 percent fewer than a year ago.
- Sales Rankings Table
- Market Share Over Time
- Quarterly Sales With Quarter Over Quarter Change
- Month By Month Sales
Sales Rankings Table
The table below ranks the forty small SUVs with September figures by U.S. sales, with monthly and year-to-date totals and year-over-year changes; the Volkswagen Tiguan, Taos and ID.4 and the Jeep Renegade appear in the quarterly table below. In September 2026 the Honda CR-V led with 34,788 sales, ahead of the Toyota RAV4 at 34,192 and the Hyundai Tucson at 23,164. The table sorts by year-to-date sales, so the September column does not always descend: the Subaru Forester sits seventh above a Kia Sportage that outsold it in September, and similar swaps recur further down. The nameplates shown sold 309,752 units between them in September. The largest nameplate outside the table is the Volkswagen Tiguan, at 52,930 through June.
| # | Model | Sep 2026 | Sep YoY | 2026 YTD | YTD YoY |
|---|---|---|---|---|---|
| 1 | 1. Honda CR-V | 34,788 | +21.9% | 336,844 | +9.5% |
| 2 | 2. Toyota RAV4 | 34,192 | -6.6% | 253,664 | -29.2% |
| 3 | 3. Nissan Rogue | 21,627 | +27.5% | 201,991 | +26.1% |
| 4 | 4. Chevrolet Equinox | 21,468 | -33.1% | 191,578 | -15.0% |
| 5 | 5. Hyundai Tucson | 23,164 | +31.8% | 181,687 | +10.0% |
| 6 | 6. Chevrolet Trax | 19,471 | +20.4% | 167,910 | +0.1% |
| 7 | 7. Subaru Forester | 15,989 | +46.0% | 156,476 | +17.6% |
| 8 | 8. Kia Sportage | 16,033 | +10.5% | 145,746 | +8.7% |
| 9 | 9. Subaru CrossTrek | 15,296 | +6.8% | 138,249 | -3.1% |
| 10 | 10. Honda HR-V | 12,445 | +14.5% | 108,609 | -5.9% |
| 11 | 11. Mazda CX-5 | 11,345 | +37.8% | 95,761 | -9.5% |
| 12 | 12. Mazda CX-50 | 9,147 | +3.1% | 95,351 | +19.7% |
| 13 | 13. Toyota Corolla Cross | 9,776 | +53.1% | 90,131 | +22.9% |
| 14 | 14. Nissan Kicks | 8,213 | -3.6% | 82,413 | +8.7% |
| 15 | 15. GMC Terrain | 6,244 | -12.5% | 61,184 | +14.1% |
| 16 | 16. Kia Seltos | 7,682 | +65.7% | 58,207 | +45.3% |
| 17 | 17. Hyundai Kona | 4,574 | +12.2% | 52,948 | -7.6% |
| 18 | 18. Jeep Compass | 3,636 | -60.1% | 47,837 | -41.7% |
| 19 | 19. Buick Encore GX | 3,076 | +3.8% | 35,770 | -20.2% |
| 20 | 20. Mazda CX-30 | 3,706 | +13.3% | 34,386 | -27.1% |
| 21 | 21. Ford Escape | 644 | -92.5% | 28,826 | -74.9% |
| 22 | 22. Toyota bZ4X | 3,067 | +4,927.9% | 27,544 | +124.6% |
| 23 | 23. Mitsubishi Outlander Sport | 1,862 | +86.0% | 26,410 | +77.7% |
| 24 | 24. Mitsubishi Outlander | 2,989 | -5.4% | 25,594 | -12.4% |
| 25 | 25. Hyundai Venue | 3,164 | +11.6% | 24,307 | +2.4% |
| 26 | 26. Kia Niro | 3,592 | +46.9% | 22,064 | +9.7% |
| 27 | 27. Buick Envision | 2,504 | -5.2% | 21,176 | -42.2% |
| 28 | 28. Jeep Cherokee | 3,421 | +5,601.7% | 20,945 | +4,748.4% |
| 29 | 29. Chevrolet Equinox EV | 609 | – | 18,154 | -34.6% |
| 30 | 30. Mitsubishi Eclipse Cross | 1,044 | -21.2% | 14,135 | +15.8% |
| 31 | 31. Honda Prologue | 1,540 | -66.3% | 13,289 | -63.6% |
| 32 | 32. Cadillac Optiq | 1,455 | -8.4% | 11,633 | +18.4% |
| 33 | 33. Mini Countryman | 762 | -29.4% | 8,670 | -9.4% |
| 34 | 34. Toyota C-HR | 894 | – | 7,215 | +721,400.0% |
| 35 | 35. Subaru Solterra | 163 | -63.2% | 5,635 | -43.5% |
| 36 | 36. Mitsubishi Outlander PHEV | 142 | – | 2,368 | -23.1% |
| 37 | 37. Dodge Hornet | 27 | -97.1% | 802 | -90.4% |
| 38 | 38. Fiat 500X | 0 | -100.0% | 73 | -54.4% |
| 39 | 39. Toyota Venza | 1 | -75.0% | 12 | -98.3% |
| 40 | 40. Hyundai Nexo | 0 | -100.0% | 0 | -100.0% |
| Total | 309,752 | +5.9% | 2,815,594 | -4.2% |
YoY compares September 2026 with September 2025, and January through September of both years. Totals cover every row, not just the visible page.
Market Share Over Time
This chart shows how the leading small SUVs’ share of the segment has shifted quarter by quarter over the past five years. In the third quarter of 2026 the Honda CR-V held 11.6 percent of the segment, the Toyota RAV4 10.4 percent and the Chevrolet Equinox 7.0 percent.
Honda CR-V 11.6%Toyota RAV4 10.4%Chevrolet Equinox 7.0%Nissan Rogue 6.9%Hyundai Tucson 6.7%Chevrolet Trax 6.1%Kia Sportage 5.3%Subaru CrossTrek 5.3%Subaru Forester 5.1%Honda HR-V 4.2%Other 31.3%
Share of the tracked total by quarter, 2022 through Q3 2026. Legend shows the latest quarter.
Quarterly Sales With Quarter Over Quarter Change
The quarterly table below breaks each nameplate’s 2026 sales into quarters with quarter-over-quarter changes. Among nameplates with third-quarter figures, the segment moved from 986,309 units in the second quarter to 955,446 in the third, down 3.1 percent. The Kia Seltos added the most units, 7,898 or 44.4 percent, and the Honda CR-V gave up the most, 15,947, while still leading the quarter at 110,730. The Volkswagen Tiguan, Taos and ID.4 show no third-quarter sales in the table because their figures are not yet in GCBC’s data, and they update when they are.
| # | Model | Q3 2026 | Q2 2026 | QoQ | Q3 2025 | Quarter YoY |
|---|---|---|---|---|---|---|
| 1 | Honda CR-V | 110,730 | 126,677 | -12.6% | 94,940 | +16.6% |
| 2 | Toyota RAV4 | 99,709 | 94,086 | +6.0% | 118,683 | -16.0% |
| 3 | Chevrolet Equinox | 67,203 | 62,977 | +6.7% | 95,586 | -29.7% |
| 4 | Nissan Rogue | 66,021 | 65,796 | +0.3% | 50,571 | +30.6% |
| 5 | Hyundai Tucson | 64,075 | 62,186 | +3.0% | 51,929 | +23.4% |
| 6 | Chevrolet Trax | 57,917 | 60,287 | -3.9% | 48,203 | +20.2% |
| 7 | Kia Sportage | 50,839 | 50,203 | +1.3% | 46,930 | +8.3% |
| 8 | Subaru CrossTrek | 50,626 | 49,126 | +3.1% | 52,391 | -3.4% |
| 9 | Subaru Forester | 48,622 | 53,702 | -9.5% | 37,065 | +31.2% |
| 10 | Honda HR-V | 40,235 | 37,357 | +7.7% | 36,248 | +11.0% |
| 11 | Mazda CX-5 | 33,070 | 27,700 | +19.4% | 35,528 | -6.9% |
| 12 | Mazda CX-50 | 30,532 | 35,785 | -14.7% | 32,714 | -6.7% |
| 13 | Toyota Corolla Cross | 28,590 | 31,448 | -9.1% | 22,017 | +29.9% |
| 14 | Nissan Kicks | 26,645 | 26,251 | +1.5% | 25,396 | +4.9% |
| 15 | Kia Seltos | 25,703 | 17,805 | +44.4% | 15,126 | +69.9% |
| 16 | GMC Terrain | 19,396 | 20,221 | -4.1% | 21,279 | -8.8% |
| 17 | Hyundai Kona | 16,779 | 18,778 | -10.6% | 17,450 | -3.8% |
| 18 | Mazda CX-30 | 12,770 | 13,718 | -6.9% | 12,159 | +5.0% |
| 19 | Jeep Compass | 10,811 | 18,453 | -41.4% | 27,178 | -60.2% |
| 20 | Jeep Cherokee | 10,344 | 8,112 | +27.5% | 176 | +5,777.3% |
| 21 | Buick Encore GX | 9,617 | 13,101 | -26.6% | 8,829 | +8.9% |
| 22 | Toyota bZ4X | 9,437 | 8,078 | +16.8% | 3,015 | +213.0% |
| 23 | Mitsubishi Outlander | 9,311 | 9,503 | -2.0% | 9,413 | -1.1% |
| 24 | Hyundai Venue | 8,682 | 8,864 | -2.1% | 8,265 | +5.0% |
| 25 | Kia Niro | 8,297 | 6,312 | +31.4% | 8,321 | -0.3% |
| 26 | Buick Envision | 7,756 | 8,935 | -13.2% | 7,871 | -1.5% |
| 27 | Mitsubishi Outlander Sport | 5,902 | 8,432 | -30.0% | 2,981 | +98.0% |
| 28 | Honda Prologue | 4,882 | 5,088 | -4.0% | 20,236 | -75.9% |
| 29 | Ford Escape | 4,714 | 11,715 | -59.8% | 32,139 | -85.3% |
| 30 | Cadillac Optiq | 4,550 | 4,236 | +7.4% | 4,886 | -6.9% |
| 31 | Toyota C-HR | 3,467 | 3,735 | -7.2% | 1 | +346,600.0% |
| 32 | Mitsubishi Eclipse Cross | 2,875 | 4,408 | -34.8% | 3,946 | -27.1% |
| 33 | Mini Countryman | 2,390 | 3,405 | -29.8% | 3,217 | -25.7% |
| 34 | Chevrolet Equinox EV | 1,905 | 6,660 | -71.4% | 0 | – |
| 35 | Subaru Solterra | 498 | 2,096 | -76.2% | 3,471 | -85.7% |
| 36 | Mitsubishi Outlander PHEV | 454 | 770 | -41.0% | 0 | – |
| 37 | Dodge Hornet | 85 | 300 | -71.7% | 2,749 | -96.9% |
| 38 | Toyota Venza | 5 | 3 | +66.7% | 11 | -54.5% |
| 39 | Fiat 500X | 2 | 0 | – | 31 | -93.5% |
| 40 | Hyundai Nexo | 0 | 0 | – | 1 | -100.0% |
| 41 | Jeep Renegade | 0 | 10 | -100.0% | 102 | -100.0% |
| 42 | Volkswagen ID.4 | 0 | 1,867 | -100.0% | 12,470 | -100.0% |
| 43 | Volkswagen Taos | 0 | 7,794 | -100.0% | 9,427 | -100.0% |
| 44 | Volkswagen Tiguan | 0 | 29,002 | -100.0% | 21,338 | -100.0% |
QoQ compares Q3 2026 with Q2 2026. Quarter YoY compares Q3 2026 with Q3 2025.
Month By Month Sales
The matrix below shows U.S. sales month by month through 2026 for every small SUV with a 2026 sale, forty-three in all. The RAV4 more than doubled from 16,098 in February to 34,232 in August, its biggest month of 2026 so far.
| Model | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | 2026 YTD |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Honda CR-V | 27,019 | 31,625 | 40,793 | 42,677 | 45,141 | 38,859 | 38,335 | 37,607 | 34,788 | – | – | – | 336,844 |
| Toyota RAV4 | 22,078 | 16,098 | 21,693 | 28,212 | 33,524 | 32,350 | 31,285 | 34,232 | 34,192 | – | – | – | 253,664 |
| Nissan Rogue | 24,007 | 22,160 | 24,007 | 22,217 | 21,362 | 22,217 | 21,252 | 23,142 | 21,627 | – | – | – | 201,991 |
| Chevrolet Equinox | 21,005 | 19,389 | 21,004 | 21,265 | 20,447 | 21,265 | 23,326 | 22,409 | 21,468 | – | – | – | 191,578 |
| Hyundai Tucson | 14,428 | 17,277 | 23,721 | 22,024 | 20,581 | 19,581 | 19,714 | 21,197 | 23,164 | – | – | – | 181,687 |
| Chevrolet Trax | 17,005 | 15,697 | 17,004 | 20,357 | 19,574 | 20,356 | 19,345 | 19,101 | 19,471 | – | – | – | 167,910 |
| Subaru Forester | 15,821 | 17,919 | 20,412 | 17,837 | 19,577 | 16,288 | 15,873 | 16,760 | 15,989 | – | – | – | 156,476 |
| Kia Sportage | 13,984 | 13,901 | 16,819 | 15,803 | 18,405 | 15,995 | 16,083 | 18,723 | 16,033 | – | – | – | 145,746 |
| Subaru CrossTrek | 11,296 | 11,480 | 15,721 | 15,667 | 17,409 | 16,050 | 15,789 | 19,541 | 15,296 | – | – | – | 138,249 |
| Honda HR-V | 9,488 | 9,983 | 11,546 | 12,264 | 13,350 | 11,743 | 13,539 | 14,251 | 12,445 | – | – | – | 108,609 |
| Mazda CX-5 | 9,873 | 13,701 | 11,417 | 10,206 | 7,805 | 9,689 | 12,068 | 9,657 | 11,345 | – | – | – | 95,761 |
| Mazda CX-50 | 10,415 | 10,094 | 8,525 | 8,201 | 14,897 | 12,687 | 11,691 | 9,694 | 9,147 | – | – | – | 95,351 |
| Toyota Corolla Cross | 8,542 | 9,842 | 11,709 | 11,042 | 10,762 | 9,644 | 10,074 | 8,740 | 9,776 | – | – | – | 90,131 |
| Nissan Kicks | 10,098 | 9,321 | 10,098 | 8,864 | 8,523 | 8,864 | 8,573 | 9,859 | 8,213 | – | – | – | 82,413 |
| GMC Terrain | 7,378 | 6,811 | 7,378 | 6,828 | 6,565 | 6,828 | 6,583 | 6,569 | 6,244 | – | – | – | 61,184 |
| Kia Seltos | 5,278 | 4,209 | 5,212 | 5,335 | 5,843 | 6,627 | 8,807 | 9,214 | 7,682 | – | – | – | 58,207 |
| Hyundai Kona | 5,321 | 5,646 | 6,424 | 6,706 | 6,036 | 6,036 | 6,040 | 6,165 | 4,574 | – | – | – | 52,948 |
| Volkswagen Tiguan | 8,186 | 7,556 | 8,186 | 9,422 | 10,249 | 9,331 | – | – | – | – | – | – | 52,930 |
| Jeep Compass | 6,354 | 5,865 | 6,354 | 6,231 | 5,991 | 6,231 | 3,359 | 3,816 | 3,636 | – | – | – | 47,837 |
| Buick Encore GX | 4,465 | 4,122 | 4,465 | 4,424 | 4,254 | 4,423 | 3,242 | 3,299 | 3,076 | – | – | – | 35,770 |
| Mazda CX-30 | 2,423 | 2,339 | 3,136 | 4,067 | 5,060 | 4,591 | 4,526 | 4,538 | 3,706 | – | – | – | 34,386 |
| Ford Escape | 3,418 | 4,025 | 4,954 | 5,050 | 3,427 | 3,238 | 2,624 | 1,446 | 644 | – | – | – | 28,826 |
| Toyota bZ4X | 2,769 | 3,241 | 4,019 | 3,001 | 2,830 | 2,247 | 2,674 | 3,696 | 3,067 | – | – | – | 27,544 |
| Mitsubishi Outlander Sport | 4,131 | 3,813 | 4,132 | 2,847 | 2,738 | 2,847 | 2,092 | 1,948 | 1,862 | – | – | – | 26,410 |
| Mitsubishi Outlander | 2,319 | 2,141 | 2,320 | 3,209 | 3,085 | 3,209 | 3,184 | 3,138 | 2,989 | – | – | – | 25,594 |
| Hyundai Venue | 1,767 | 1,897 | 3,097 | 2,610 | 3,159 | 3,095 | 2,879 | 2,639 | 3,164 | – | – | – | 24,307 |
| Kia Niro | 3,170 | 1,783 | 2,502 | 1,491 | 2,773 | 2,048 | 1,722 | 2,983 | 3,592 | – | – | – | 22,064 |
| Buick Envision | 1,534 | 1,416 | 1,535 | 3,017 | 2,901 | 3,017 | 2,602 | 2,650 | 2,504 | – | – | – | 21,176 |
| Jeep Cherokee | 852 | 786 | 851 | 2,739 | 2,634 | 2,739 | 3,294 | 3,629 | 3,421 | – | – | – | 20,945 |
| Chevrolet Equinox EV | 3,280 | 3,028 | 3,281 | 2,249 | 2,162 | 2,249 | 642 | 654 | 609 | – | – | – | 18,154 |
| Volkswagen Taos | 3,419 | 3,156 | 3,420 | 2,532 | 2,754 | 2,508 | – | – | – | – | – | – | 17,789 |
| Mitsubishi Eclipse Cross | 2,344 | 2,164 | 2,344 | 1,488 | 1,431 | 1,489 | 882 | 949 | 1,044 | – | – | – | 14,135 |
| Honda Prologue | 664 | 1,067 | 1,588 | 1,508 | 1,897 | 1,683 | 1,554 | 1,788 | 1,540 | – | – | – | 13,289 |
| Cadillac Optiq | 974 | 899 | 974 | 1,430 | 1,375 | 1,431 | 1,534 | 1,561 | 1,455 | – | – | – | 11,633 |
| Mini Countryman | 984 | 908 | 983 | 1,106 | 1,203 | 1,096 | 793 | 835 | 762 | – | – | – | 8,670 |
| Toyota C-HR | 0 | 0 | 13 | 632 | 1,509 | 1,594 | 1,189 | 1,384 | 894 | – | – | – | 7,215 |
| Subaru Solterra | 572 | 733 | 1,736 | 1,128 | 750 | 218 | 138 | 197 | 163 | – | – | – | 5,635 |
| Mitsubishi Outlander PHEV | 391 | 361 | 392 | 260 | 250 | 260 | 149 | 163 | 142 | – | – | – | 2,368 |
| Volkswagen ID.4 | 116 | 107 | 115 | 607 | 660 | 600 | – | – | – | – | – | – | 2,205 |
| Dodge Hornet | 143 | 132 | 142 | 101 | 97 | 102 | 29 | 29 | 27 | – | – | – | 802 |
| Fiat 500X | 24 | 22 | 25 | – | – | – | 1 | 1 | 0 | – | – | – | 73 |
| Jeep Renegade | 8 | 7 | 8 | 3 | 3 | 4 | – | – | – | – | – | – | 33 |
| Toyota Venza | 0 | 3 | 1 | 1 | 1 | 1 | 2 | 2 | 1 | – | – | – | 12 |
2026 data reported through September.
For more 2026 U.S. sales data, see the full SUV rankings, the Midsize SUV rankings and the full model rankings pages.
