2026 U.S. European Sports Car Sales Figures – By Model
This page ranks 2026 United States sales for the European sports car class, the coupes, convertibles and roadsters from European makers that sit below the premium sports car tier GCBC tracks separately. Each nameplate with its own GCBC sales history page links to it from the rankings table, and the tables and charts update automatically as each new month of data is reported.
Through September 2026, the BMW 8-Series leads the rankings table at 2,757 sales, down 2.8 percent year over year, ahead of the BMW Z4 at 1,983, up 25.0 percent. In the third quarter alone the Z4 sold 406.
Sales Rankings Table
The table below ranks the two European sports cars in the September table by U.S. sales, with monthly and year-to-date totals and year-over-year changes. The cars shown sold 307 between them in September. The Mercedes-Benz CLE, at 7,480 through June the largest nameplate in the class, the Jaguar F-Type and the Porsche 718 are not in the table and appear in the quarterly table and the month-by-month matrix below.
| # | Model | Sep 2026 | Sep YoY | 2026 YTD | YTD YoY |
|---|---|---|---|---|---|
| 1 | 1. BMW 8-Series | 181 | -35.1% | 2,757 | -2.8% |
| 2 | 2. BMW Z4 | 126 | -28.0% | 1,983 | +25.0% |
| Total | 307 | -32.4% | 4,740 | +7.2% |
YoY compares September 2026 with September 2025, and January through September of both years. Totals cover every row, not just the visible page.
Market Share Over Time
This chart shows how the leading European sports cars’ share of the segment has shifted quarter by quarter over the past five years. In the third quarter of 2026 the BMW 8-Series held 54.4 percent of the segment and the BMW Z4 45.6 percent.
BMW 8-Series 54.4%BMW Z4 45.6%Mercedes-Benz CLE 0.0%Porsche 718 0.0%Jaguar F-Type 0.0%Audi TT 0.0%Polestar Polestar 1 0.0%
Share of the tracked total by quarter, 2022 through Q3 2026. Legend shows the latest quarter.
Quarterly Sales With Quarter Over Quarter Change
The quarterly table below breaks each nameplate’s 2026 sales into quarters with quarter-over-quarter changes. Among nameplates with third-quarter figures, the Z4 fell 63.1 percent from the second quarter and the 8-Series 56.1 percent. The Mercedes-Benz CLE, the Jaguar F-Type and the Porsche 718 show no third-quarter sales in the table because their figures are not yet in GCBC’s data, and they update when they are.
| # | Model | Q3 2026 | Q2 2026 | QoQ | Q3 2025 | Quarter YoY |
|---|---|---|---|---|---|---|
| 1 | BMW 8-Series | 484 | 1,103 | -56.1% | 829 | -41.6% |
| 2 | BMW Z4 | 406 | 1,099 | -63.1% | 520 | -21.9% |
| 3 | Jaguar F-Type | 0 | 50 | -100.0% | 97 | -100.0% |
| 4 | Mercedes-Benz CLE | 0 | 4,292 | -100.0% | 3,692 | -100.0% |
| 5 | Porsche 718 | 0 | 38 | -100.0% | 1,508 | -100.0% |
QoQ compares Q3 2026 with Q2 2026. Quarter YoY compares Q3 2026 with Q3 2025.
Month By Month Sales
The matrix below shows U.S. sales month by month through 2026 for every European sports car with a 2026 sale, five in all. The Z4’s biggest month of 2026 so far was May, at 388 sales.
| Model | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | 2026 YTD |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mercedes-Benz CLE | 1,091 | 1,007 | 1,090 | 1,394 | 1,517 | 1,381 | – | – | – | – | – | – | 7,480 |
| BMW 8-Series | 400 | 369 | 401 | 358 | 390 | 355 | 145 | 158 | 181 | – | – | – | 2,757 |
| BMW Z4 | 164 | 151 | 163 | 357 | 388 | 354 | 143 | 137 | 126 | – | – | – | 1,983 |
| Porsche 718 | 70 | 65 | 71 | 12 | 13 | 13 | – | – | – | – | – | – | 244 |
| Jaguar F-Type | 14 | 13 | 13 | 16 | 18 | 16 | – | – | – | – | – | – | 90 |
2026 data reported through September.
For more 2026 U.S. sales data, see the Misc Sports Car rankings, the Midsize Luxury Car rankings and the complete by-model rankings pages.
