Automotive Brand Reports
Audi Sales Data, Analysis & Trends
The most complete vehicle sales data for the Audi automotive brand. Brand and model level sales data in important global markets. Includes in-depth tables, charts and analysis on historical and recent sales data.
Audi Brand Sales Data & Reports In Key Markets
The German automaker, which delivered approximately 1.9 million vehicles globally in 2023 as part of the Volkswagen Group, has committed to more than 20 new or redesigned models over the next two years as it executes a dual-platform strategy for electrification. The company will deploy its Premium Platform Electric (PPE) architecture, developed jointly with Porsche, for battery electric vehicles like the Q6 e-tron, while its new Premium Platform Combustion (PPC) underpins combustion models including the A5 that replaces the discontinued A4 sedan. Audi pushed back its original target for ending combustion engine sales from 2026 to 2033, acknowledging slower-than-expected EV adoption in key markets. The brand faces margin pressure from Chinese competitors in its largest single market, where domestic automakers like BYD now outsell traditional premium imports in the electric segment. Under CEO Gernot Döllner, Audi has emphasized that combustion vehicles remain necessary "to bridge to the all-electric future," while restructuring its naming convention so even-numbered models designate EVs and odd numbers signify internal combustion powertrains.
Audi Model Sales Data, Analysis & Reports
Audi is executing its most aggressive product offensive in company history, with more than 20 new or redesigned models arriving through 2026 across both electric and combustion platforms. The 2025 A5 and S5 launch on the new Premium Platform Combustion architecture as replacements for the discontinued A4 sedan, with the S5 delivering 362 hp from its turbocharged 3.0-liter V6 and reaching 60 mph in 4.5 seconds. On the electric side, the Q6 e-tron arrives on the PPE platform co-developed with Porsche, offering up to 382 hp in dual-motor configuration and positioning against the BMW iX3 and Mercedes EQE SUV. The flagship e-tron GT continues as Audi's performance EV halo, with the RS e-tron GT producing 637 hp in standard form. Audi's new naming convention reserves even numbers for electric vehicles and odd numbers for combustion models, signaling the brand's long-term electrification trajectory while acknowledging continued demand for internal combustion through at least 2033.
