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Illustration: GCBC

Silverado, Sierra and Ram Q3 2026: Light-Duty Up, Heavy-Duty Down

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October 23, 2026

TLDR: Every pickup line that the General Motors and Stellantis tables published October 1 label light-duty sold more in the third quarter of 2026 than a year earlier, and every line labelled heavy-duty sold less, with light-duty Ram pickups up 72.8% to 76,650. Ram’s heavy-duty trucks, 21.4% ahead of 2025 in the first quarter, fell behind in the third, joining GM’s, which are down for the nine months.

General Motors and Stellantis split their full-size pickups by weight class, and in the third quarter of 2026 the weight class, not the badge, decided which trucks grew. The light-duty Chevrolet Silverado, GMC Sierra and Ram each sold more than in the third quarter of 2025, and the heavy-duty versions of all three sold less. Chevrolet and GMC are both GM brands; Ram belongs to Stellantis.

Ram’s heavy-duty pickups turned during 2026. Stellantis’s tables had them 21.4% ahead of 2025 in the first quarter and almost exactly level in the second; in the third they fell behind, as both of GM’s heavy-duty trucks did. Whatever growth the three nameplates show now comes from their light-duty versions.

Line (US) Q3 2026 Q3 2025 Change Jan. to Sep. 2026 Jan. to Sep. 2025 Change
Chevrolet Silverado LD 100,221 88,460 +13.3% 279,614 262,540 +6.5%
GMC Sierra LD 56,325 54,713 +2.9% 174,393 167,092 +4.4%
Ram LD PU 76,650 44,349 +72.8% 202,147 143,264 +41.1%
Chevrolet Silverado HD 44,278 49,231 -10.1% 133,769 153,750 -13.0%
GMC Sierra HD 28,604 30,723 -6.9% 78,246 84,753 -7.7%
Ram HD PU 41,107 43,717 -6.0% 123,201 119,122 +3.4%

LD and HD are the lines each maker’s table prints: GM’s Silverado LD, Silverado HD, Sierra LD and Sierra HD, and Stellantis’s Ram LD PU and Ram HD PU. GM’s lines leave out the medium-duty Silverado and the electric Silverado and Sierra, which its table prints separately.

Ram’s light-duty truck carried the quarter

Stellantis’s third-quarter sales release gives the 1500 the same total gain its table shows for the light-duty line, and a 42% rise in retail sales, so the 1500’s sales outside retail, the rental, government and commercial channels Stellantis counts as fleet, grew faster than the truck as a whole. The release credits the dealer network with driving retail and gives no other reason for the jump.

The light-duty Ram’s 2025 base was soft: the third quarter was the line’s smallest of that year. Its 2026 climb does not rest on that, though. Stellantis’s quarterly sales tables put the line about 27% ahead of the year before in each of the first two quarters. It sold 59,828 in the first and 65,669 in the second, and more again in the third.

GM’s heavy-duty trucks are down for the year

General Motors’ deliveries table shows the same split with smaller swings, on 77 selling days in both quarters. The light-duty Silverado’s third-quarter gain was twice its nine-month rate, so the quarter pulled its year up; the light-duty Sierra grew more slowly in the quarter than over the nine months. Both heavy-duty trucks fell less steeply in the quarter than over the nine months: a smaller fall, not a turn.

GM’s third-quarter release does not discuss the light-duty and heavy-duty trucks separately. It says the launch of its next-generation full-size pickups is on track and that the 2027 Silverado and Sierra are scheduled to begin arriving in dealerships in the fourth quarter.

The nameplate totals hide the split

Counted whole, the Silverado moved above 2025 in the third quarter after two quarters below it, while the Sierra fell back below 2025 after a second quarter above it, which leaves both within a few points of 2025 for the nine months. The totals also carry the medium-duty Silverado and the electric versions of both trucks, all of which sold less than a year earlier and absorbed part of the light-duty gain. The Ram pickup line, light-duty and heavy-duty together, has been ahead of 2025 in every quarter.

Pickup (US) 2026 2025 Change
Chevrolet Silverado
Q1 128,818 129,714 -0.7%
Q2 147,256 159,538 -7.7%
Q3 146,639 142,813 +2.7%
Jan. to Sep. 422,713 432,065 -2.2%
GMC Sierra
Q1 75,607 78,541 -3.7%
Q2 95,147 90,641 +5.0%
Q3 86,590 88,810 -2.5%
Jan. to Sep. 257,344 257,992 -0.3%
Ram pickup (LD and HD)
Q1 98,425 78,848 +24.8%
Q2 109,166 95,472 +14.3%
Q3 117,757 88,066 +33.7%
Jan. to Sep. 325,348 262,386 +24.0%

Silverado includes the medium-duty and electric Silverado; Sierra includes the electric Sierra.

What January will show

GM’s fourth-quarter table, due in early January, will cover the quarter the new trucks are scheduled to arrive, and Stellantis says the 2027 Ram 1500 Rumble Bee will arrive in the same quarter. A light-duty line falling below the fourth quarter of 2025 would break the pattern; a heavy-duty line back above it would be the bigger surprise.

FAQ

Did Silverado, Sierra and Ram pickup sales go up in Q3 2026?

Stellantis’s light-duty Ram pickups rose 72.8% to 76,650. GM’s light-duty Silverado rose 13.3% and its light-duty Sierra 2.9%. Every heavy-duty line fell, the Silverado’s furthest, by 10.1%. Counted whole, the Silverado and the Ram pickup rose and the Sierra fell.

How many Ram pickups were sold in Q3 2026?

Ram sold 117,757 pickups in the quarter, light-duty and heavy-duty together, up 33.7%. Stellantis’s table puts 76,650 on its light-duty line (Ram LD PU) and 41,107 on its heavy-duty line (Ram HD PU).

How many Silverados did Chevrolet sell in Q3 2026?

Chevrolet sold 146,639 Silverados, up 2.7%. GM’s table counts 100,221 of them as light-duty and 44,278 as heavy-duty; the rest are the medium-duty and electric versions.

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