Ford Maverick Sales Data & Trends
Although it might not look it, the 2023 Ford Maverick is a workhorse pickup that earns its place next to the Ranger and the F-150 with a novel design and surprising usefulness. The standard powertrain is a fuel-efficient hybrid system with front-wheel drive, but a turbocharged 2.0-liter four-cylinder and all-wheel drive are available. Payload capacity is more than enough for a weekend’s worth of home improvement supplies, and the Maverick can be equipped to tow up to 4000 pounds. It shares its platform with the Bronco Sport SUV and has four doors and a fairly spacious interior with several clever storage solutions. However, unlike the diet Bronco, the Maverick pickup earned a spot on our list of 10Best Trucks and SUVs for 2023. The Maverick’s only competition in the recently revived compact pickup truck class is the Hyundai Santa Cruz, and although that truck can tow more and offers more luxury features, it also costs more and has a smaller bed.
Ford Maverick U.S Sales Data & Charts
US Monthly Sales
US Annual Sales
| Year | Sales Units |
|---|---|
| 2021 | 13,258 |
| 2022 | 74,370 |
| 2023 | 94,058 |
| 2024 | 52,323 |
