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Ford Explorer Sales Figures

Ford Explorer

Here you will find monthly and yearly United States and Canadian sales figures for the Ford Explorer. One of the vehicles that popularized the modern SUV, the Explorer has been a mainstay of Ford’s lineup since 1991 and remains among the best-selling three-row SUVs in North America. Now built on a rear-drive-based unibody platform with turbocharged EcoBoost power, it anchors Ford’s mid-size SUV range.


Specifications
  • Class: Mid-size three-row SUV
  • Base engine: 2.3L EcoBoost four-cylinder, 300 horsepower and 310 lb-ft
  • ST engine: 3.0L EcoBoost V6, 385 horsepower and 415 lb-ft
  • Transmission: 10-speed automatic
  • Drivetrain: Rear-wheel drive with available intelligent four-wheel drive
  • Seating: Up to seven passengers
  • Trims: Active, ST-Line, Tremor, Platinum, ST

Ford Explorer Sales in the United States

The Explorer helped define the SUV boom and has remained a volume leader through several reinventions. After a mid-2000s peak above 239,000 units and a deep recession trough near 52,000 in 2009, the unibody redesign rebuilt demand to a high of 271,131 in 2017. Volume has since moved in a narrower band, dipping to 186,769 in 2023 before recovering to 206,981 in 2024 and 222,706 in 2025, up about 8 percent. Through June 2026 Ford had sold 126,925 Explorers in the United States.

2025 full year
222,706
▲ 7.6% vs 2024
2026 YTD (Jan–Aug)
165,630
▲ 14.7% vs same period 2025
Best year
271,131
2017
Total on record
4,114,348
all years
2005: 239,788 units2006: 179,229 units2007: 137,817 units2008: 78,439 units2009: 52,190 units2010: 60,687 units2011: 135,704 units2012: 174,647 units2013: 192,397 units2014: 209,994 units2015: 249,251 units2016: 248,507 units2017: 271,131 units2018: 261,571 units2019: 187,061 units2020: 226,215 units2021: 219,871 units2022: 207,763 units2023: 186,769 units2024: 206,981 units2025: 222,706 units2026: 165,630 units (partial)075k150k225k300k20052007200920112013201520172019202120232026

Ford Explorer, United States calendar-year unit sales, 2005–2026. 2026 is January–Aug (partial).

Annual sales

YearUnitsYoY
2005239,788—
2006179,229▼ 25.3%
2007137,817▼ 23.1%
200878,439▼ 43.1%
200952,190▼ 33.5%
201060,687▲ 16.3%
2011135,704▲ 123.6%
2012174,647▲ 28.7%
2013192,397▲ 10.2%
2014209,994▲ 9.1%
2015249,251▲ 18.7%
2016248,507▼ 0.3%
2017271,131▲ 9.1%
2018261,571▼ 3.5%
2019187,061▼ 28.5%
2020226,215▲ 20.9%
2021219,871▼ 2.8%
2022207,763▼ 5.5%
2023186,769▼ 10.1%
2024206,981▲ 10.8%
2025222,706▲ 7.6%
2026 (Jan–Aug)165,630▲ 14.7% YTD

Monthly sales

YearJanFebMarAprMayJunJulAugSepOctNovDecTotal
200515,47822,25024,85823,80019,53928,83532,08817,15112,87912,12211,79218,996239,788
200612,00017,55917,15713,77216,71718,43715,85116,07615,70111,97610,59913,384179,229
20078,87612,97112,87611,95613,82114,20411,21211,92910,6909,7868,60910,887137,817
20087,2179,45210,9697,3568,1226,8195,4045,5023,4983,9914,7635,34678,439
20093,6873,0733,3173,7235,3155,2193,1084,6504,4504,5964,4406,61252,190
20104,2474,0385,9075,2955,6776,7004,7632,4743,7343,6924,06110,09960,687
20117,3519,65712,48212,59313,31810,4229,8979,90111,33611,98712,88813,872135,704
20129,96620,88013,23914,08615,53814,62511,99713,86314,04914,22014,94017,244174,647
201315,20717,39118,59915,44018,00916,59714,08915,63714,96515,28814,26816,907192,397
201412,81013,92419,33418,47922,62317,29019,00619,39115,79516,49616,38218,464209,994
201517,03618,61323,05818,84422,30422,54923,38123,67120,71520,72316,69021,667249,251
201616,61422,38924,41223,54621,79020,35619,19220,98019,14618,59719,62821,857248,507
201717,65021,69623,42422,86425,63224,28521,52920,74721,20719,42124,11028,566271,131
201817,98920,86023,95520,86522,67622,36122,78224,03521,34721,93520,47322,293261,571
201920,36919,55421,99912,96814,96311,97011,16912,50910,27616,88717,51116,886187,061
202018,28923,67814,3428,07117,93618,83220,70918,40819,94221,07918,84826,081226,215
202118,09520,74526,40427,04016,5129,44513,3518,49020,09220,71418,26820,715219,871
202216,2559,56616,91520,80119,59419,78617,76319,07616,57715,88716,44019,103207,763
202315,61719,17423,27018,32714,53113,4748,6648,57216,47316,63412,51319,520186,769
202418,83519,61120,01919,29416,72810,31612,88729,78012,21617,14514,29915,851206,981
202513,50515,07118,73820,98920,50416,12218,83720,61716,54617,66420,22623,887222,706
202617,65520,10023,63221,19122,31622,03118,90419,801————165,630

Ford Explorer Sales in Canada

Canadian Explorer sales have been more variable, ranging roughly between 10,000 and 18,000 units in recent years. After a soft 2023 at 10,667 units, demand recovered to 11,379 in 2024 and 15,718 in 2025, a gain of about 38 percent year over year.

2004: 14,266 units2005: 10,439 units2006: 9,234 units2007: 7,583 units2008: 4,486 units2009: 4,121 units2010: 4,292 units2011: 9,406 units2012: 10,427 units2013: 10,772 units2014: 12,677 units2015: 15,615 units2016: 15,275 units2017: 17,333 units2018: 18,289 units2019: 9,667 units2020: 16,229 units2021: 16,388 units2022: 15,766 units2023: 10,667 units2024: 11,379 units2025: 15,718 units2026: 7,747 units (partial)05k10k15k20k200420062008201020122014201620182020202220242026

Ford Explorer, Canada calendar-year unit sales, 2004–2026. 2026 is January–Jun (partial).

Annual sales

YearUnitsYoY
200414,266—
200510,439▼ 26.8%
20069,234▼ 11.5%
20077,583▼ 17.9%
20084,486▼ 40.8%
20094,121▼ 8.1%
20104,292▲ 4.1%
20119,406▲ 119.2%
201210,427▲ 10.9%
201310,772▲ 3.3%
201412,677▲ 17.7%
201515,615▲ 23.2%
201615,275▼ 2.2%
201717,333▲ 13.5%
201818,289▲ 5.5%
20199,667▼ 47.1%
202016,229▲ 67.9%
202116,388▲ 1.0%
202215,766▼ 3.8%
202310,667▼ 32.3%
202411,379▲ 6.7%
202515,718▲ 38.1%
2026 (Jan–Jun)7,747▲ 37.4% YTD

Monthly sales

YearJanFebMarAprMayJunJulAugSepOctNovDecTotal
20047911,3521,3971,1121,5051,9161,7659579905887271,16614,266
20056758337277849031,3381,4321,0286674404781,13410,439
20064716815966529421,1611,2937766455946997249,234
20075057676187268297841,0844953833784215937,583
20086592883463995033672823701992783914044,486
20092022213582943153574563813783364343894,121
20102402423443644066405713392991703503274,292
20113474329388868981,1858167809417967316569,406
20126104517419791,1441,1579659541,00877487676810,427
20136235348989401,2591,0488089031,09197887181910,772
20145975811,0851,0931,4291,1871,2631,2351,4341,01575999912,677
20154945679701,2329981,2782,0811,9671,8471,3471,5811,25315,615
20166347861,1211,4161,2321,0511,4391,6861,7511,4821,6641,01315,275
20179941,1061,4681,7051,5401,9581,7961,6041,7151,0641,2681,11517,333
20181,1231,0991,7021,8771,6721,8481,9481,9011,6241,2471,1841,06418,289
20198868068487707707027467466819748478919,667
20201,2831,1661,2841,0189251,0201,9581,8691,8691,3181,1991,32016,229
20211,1381,1381,3091,6401,4911,6421,3041,3661,3051,3301,3301,39516,388
20221,0611,0101,1641,5351,5351,6091,5351,7651,61298098098015,766
20238077348459741,0711,07379291179393188984710,667
20248257877881,1081,1081,0081,0361,03694498485590011,379
20258988168581,0541,0061,0071,6241,5511,5521,9231,5881,84115,718
20261,3371,1951,3141,3261,2481,327——————7,747

Ford Explorer Generations

  • First generation (1990-1994): The first-generation Explorer was based on the Ford Ranger pickup truck. It was powered by a 4.0L V6 engine that produced 155 horsepower.
  • Second generation (1995-2001): The second-generation Explorer was redesigned with a more modern look. It was also larger and more comfortable than the first generation. It was powered by a 4.0L V6 engine that produced 190 horsepower.
  • Second generation (1995-2001): The second-generation Explorer was redesigned with a more modern look. It was also larger and more comfortable than the first generation. It was powered by a 4.0L V6 engine that produced 190 horsepower.
  • Fourth generation (2006-2010): The fourth-generation Explorer was redesigned with a more car-like interior and exterior. It was also available with a third-row seat for the first time. It was powered by a 4.0L V6 engine that produced 210 horsepower or a 5.4L V8 engine that produced 292 horsepower.
  • Fifth generation (2011-2019): The fifth-generation Explorer was redesigned with a more crossover-like look. It was also available with a hybrid powertrain for the first time. It was powered by a 3.5L V6 engine that produced 290 horsepower or a 3.5L V6 hybrid engine that produced 285 horsepower.
  • Sixth generation (2020-present): The sixth-generation Explorer was redesigned with a more modern look. It is also available with a more powerful 3.0L Ecoboost V6 engine that produces 365 horsepower.
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