Ford Fiesta
Here you will find monthly and yearly U.S. and Canadian sales figures for the Ford Fiesta, plus yearly figures for Europe and China. Ford introduced the Fiesta in 1976 and brought it back to North America in 2010, then retired it from the U.S. lineup after the 2019 model year. The final U.S. cars used a 1.6-liter four-cylinder, with a turbocharged 1.6-liter in the Fiesta ST.
- Class: Subcompact car (EPA); the Fiesta ST is classed as a compact car
- Engines (2019, final U.S. model year): 1.6-liter four-cylinder; 1.6-liter turbocharged four-cylinder in the Fiesta ST. A 1.0-liter turbocharged three-cylinder was offered in the 2014 Fiesta SFE
- Transmissions: Five-speed manual or six-speed automated manual (1.6-liter); six-speed manual (Fiesta ST); five-speed manual (2014 1.0-liter)
- Drivetrain: Front-wheel drive
- 2019 fuel economy: EPA 27 city, 37 highway, 31 combined mpg (1.6-liter automatic); 27 city, 35 highway, 30 combined mpg (1.6-liter manual); 25 city, 32 highway, 28 combined mpg (Fiesta ST)
- Versions: Fiesta, including the SE five-door, and the performance Fiesta ST
- Chief rivals: Honda Fit, Toyota Yaris, Chevrolet Sonic, Nissan Versa, Hyundai Accent, Kia Rio
Ford Fiesta Sales in the United States
U.S. sales began in June 2010 with 1,028 cars and closed that partial year at 23,273. 2011, the first full year, reached 68,374, and March 2011 remains the best month on the chart at 9,787. Sales dipped 17.0 percent to 56,775 in 2012, then peaked at 71,073 in 2013. Volume held at 63,192 in 2014 and 64,458 in 2015 before falling 24.3 percent to 48,807 in 2016 and to 46,249 in 2017. The last two full years both rose, to 51,730 in 2018 and 60,148 in 2019, with May 2019 at 8,315, before monthly sales dropped to 2,409 by December 2019. 2020 closed at 3,354 as the remaining cars cleared, down 94.4 percent, with the last 51 reported in November.
Ford Fiesta, United States calendar-year unit sales, 2010–2020. 2020 is January–Nov (partial).
Annual sales
| Year | Units | YoY |
|---|---|---|
| 2010 | 23,273 | — |
| 2011 | 68,374 | ▲ 193.8% |
| 2012 | 56,775 | ▼ 17.0% |
| 2013 | 71,073 | ▲ 25.2% |
| 2014 | 63,192 | ▼ 11.1% |
| 2015 | 64,458 | ▲ 2.0% |
| 2016 | 48,807 | ▼ 24.3% |
| 2017 | 46,249 | ▼ 5.2% |
| 2018 | 51,730 | ▲ 11.9% |
| 2019 | 60,148 | ▲ 16.3% |
| 2020 (Jan–Nov) | 3,354 | ▼ 94.2% YTD |
Monthly sales
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2010 | — | — | — | — | — | 1,028 | 3,349 | 3,315 | 3,050 | 3,846 | 3,473 | 5,212 | 23,273 |
| 2011 | 4,270 | 6,270 | 9,787 | 9,147 | 7,120 | 5,335 | 5,296 | 5,833 | 3,967 | 4,124 | 3,552 | 3,673 | 68,374 |
| 2012 | 3,502 | 5,518 | 6,502 | 5,135 | 6,080 | 4,589 | 4,059 | 4,176 | 3,923 | 3,991 | 3,688 | 5,612 | 56,775 |
| 2013 | 4,285 | 5,015 | 6,728 | 6,080 | 6,693 | 9,363 | 7,667 | 6,744 | 5,043 | 4,337 | 4,642 | 4,476 | 71,073 |
| 2014 | 4,162 | 4,844 | 6,592 | 5,824 | 7,209 | 6,450 | 7,545 | 5,592 | 4,185 | 3,629 | 3,436 | 3,724 | 63,192 |
| 2015 | 3,454 | 3,708 | 4,948 | 5,982 | 9,426 | 7,971 | 5,491 | 5,892 | 6,996 | 3,618 | 3,422 | 3,550 | 64,458 |
| 2016 | 2,560 | 3,754 | 4,549 | 4,462 | 6,150 | 4,064 | 4,092 | 4,946 | 4,230 | 3,381 | 2,847 | 3,772 | 48,807 |
| 2017 | 3,575 | 3,981 | 5,488 | 3,329 | 4,181 | 4,026 | 3,582 | 4,247 | 3,730 | 3,418 | 3,035 | 3,657 | 46,249 |
| 2018 | 3,775 | 3,559 | 4,964 | 3,151 | 5,110 | 4,800 | 3,928 | 3,938 | 3,293 | 5,665 | 5,238 | 4,309 | 51,730 |
| 2019 | 5,244 | 5,035 | 5,664 | 7,206 | 8,315 | 6,652 | 4,841 | 5,422 | 4,454 | 2,409 | 2,497 | 2,409 | 60,148 |
| 2020 | 884 | 1,145 | 694 | 78 | 174 | 182 | 47 | 42 | 46 | 11 | 51 | — | 3,354 |
Ford Fiesta Sales in Canada
In Canada, sales got going in July 2010 and reached 4,423 that year. 2011 was the best year at 13,064, and June 2012 the best month at 1,931. From there volume fell every year: 11,817 in 2012, 9,851 in 2013, 9,312 in 2014, 5,646 in 2015, 3,093 in 2016, 1,838 in 2017 and 1,323 in 2018. The final 1,263 came in 2019, with sales down to low double and single digits a month from July.
Ford Fiesta, Canada calendar-year unit sales, 2010–2019.
Annual sales
| Year | Units | YoY |
|---|---|---|
| 2010 | 4,423 | — |
| 2011 | 13,064 | ▲ 195.4% |
| 2012 | 11,817 | ▼ 9.5% |
| 2013 | 9,851 | ▼ 16.6% |
| 2014 | 9,312 | ▼ 5.5% |
| 2015 | 5,646 | ▼ 39.4% |
| 2016 | 3,093 | ▼ 45.2% |
| 2017 | 1,838 | ▼ 40.6% |
| 2018 | 1,323 | ▼ 28.0% |
| 2019 | 1,263 | ▼ 4.5% |
Monthly sales
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2010 | 0 | 0 | 0 | 5 | 5 | 6 | 386 | 610 | 907 | 868 | 977 | 659 | 4,423 |
| 2011 | 426 | 669 | 1,344 | 1,548 | 1,491 | 1,666 | 1,291 | 1,209 | 1,197 | 750 | 807 | 666 | 13,064 |
| 2012 | 535 | 558 | 1,130 | 1,179 | 1,752 | 1,931 | 1,385 | 702 | 703 | 746 | 723 | 473 | 11,817 |
| 2013 | 482 | 599 | 537 | 869 | 1,037 | 916 | 1,111 | 1,294 | 1,153 | 794 | 681 | 378 | 9,851 |
| 2014 | 381 | 714 | 469 | 1,099 | 1,233 | 1,037 | 975 | 762 | 701 | 683 | 628 | 630 | 9,312 |
| 2015 | 310 | 270 | 289 | 439 | 596 | 528 | 613 | 629 | 622 | 450 | 405 | 495 | 5,646 |
| 2016 | 292 | 275 | 356 | 431 | 322 | 236 | 252 | 211 | 212 | 184 | 190 | 132 | 3,093 |
| 2017 | 91 | 120 | 163 | 222 | 236 | 220 | 154 | 177 | 136 | 138 | 104 | 77 | 1,838 |
| 2018 | 94 | 109 | 169 | 117 | 141 | 136 | 96 | 124 | 96 | 66 | 53 | 122 | 1,323 |
| 2019 | 115 | 104 | 111 | 299 | 299 | 274 | 16 | 16 | 15 | 5 | 4 | 5 | 1,263 |
Ford Fiesta Sales in Europe
Europe’s figures are yearly and are shown in the table and chart below.
Europe Annual Sales
| Year | Sales Units |
|---|---|
| 1997 | 423,936 |
| 1998 | 384,085 |
| 1999 | 306,014 |
| 2000 | 275,333 |
| 2001 | 255,123 |
| 2002 | 294,326 |
| 2003 | 310,774 |
| 2004 | 335,925 |
| 2005 | 345,124 |
| 2006 | 353,713 |
| 2007 | 355,776 |
| 2008 | 327,851 |
| 2009 | 459,006 |
| 2010 | 403,631 |
| 2011 | 349,429 |
| 2012 | 305,071 |
| 2013 | 292,715 |
| 2014 | 308,345 |
| 2015 | 313,610 |
| 2016 | 298,999 |
| 2017 | 255,602 |
| 2018 | 270,931 |
| 2019 | 228,959 |
| 2020 | 156,067 |
| 2021 | 86,385 |
| 2022 | 72,365 |
Europe Annual Growth
Ford Fiesta Sales in China
These statistics include sales figures of the Ford Fiesta sedan and hatchback. Car sales statistics from China only include domestic production and exclude imported models.
China Annual Sales
| Year | Sales Units |
|---|---|
| 2003 | 4,499 |
| 2004 | 14,327 |
| 2005 | 9,870 |
| 2006 | 2,402 |
| 2009 | 44,936 |
| 2010 | 75,198 |
| 2011 | 63,990 |
| 2012 | 52,007 |
| 2013 | 49,083 |
| 2014 | 62,519 |
| 2015 | 15,799 |
| 2016 | 1,413 |
