BMW Sales Figures – U.S Market

BMW Sales Data, Trends, Analysis & Current Lineup for the U.S Automotive Market

This is your hub for all BMW sales data in the U.S market. BMW was founded in 1916 and currently produces automobiles and motorcycles. Based in Munich, Germany, the BMW Group owns the BMW, Mini and Rolls-Royce brands. This post focuses on sales for the BMW brand, known as the ultimate driving machine.

BMW has been selling cars in the US since 1956 and maintains a comprehensive lineup including sedans, SUVs, electric vehicles, and plug-in hybrids. The brand continues flooding the market with new models and niches, a strategy that serves as both strength and potential weakness as the industry shifts toward electrification. Their Spartanburg, South Carolina facility is BMW’s highest-volume plant globally, producing the X3, X4, X5, X6, and X7 for domestic consumption and export.

BMW U.S Sales Figures & Recent Highlights

BMW peaked at 346,023 units in 2015 after steady growth from 232,032 in 2002. Sales declined to 305,685 by 2017 as product freshness lagged competitors. The pandemic dropped sales to 280,297 in 2020, but BMW rebounded to 336,694 in 2021.

Recent performance shows resilience with 370,360 units in 2024, representing a 2.41% increase over 2023’s 361,654 units. Through mid-2025, BMW has sold 176,998 vehicles, tracking for another solid year despite Tesla’s premium EV dominance and looming Chinese competition from brands like BYD and Nio preparing US market entry.

The competitive landscape has fundamentally shifted. BMW now battles Tesla for younger buyers while defending against Genesis, Lucid, and incoming Chinese manufacturers offering potentially superior electric technology at lower prices. BMW’s response centers on the Neue Klasse platform debuting late 2025, representing the company’s largest investment ever and underpinning everything from compact sedans to SUVs by 2027.

BMW U.S Monthly Sales Data

Below we have a table that shows BMW sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is BMW new vehicle sales in the US.

BMW Annual Sales, Growth & Market Share in the United States

Below we have a table that shows total BMW sales volumes for the US automotive market, broken out by year. This data captures all BMW vehicle sales for the entire United States automotive market.

BMW U.S Annual Sales Units & Growth Chart

Below is a visual representation of BMW’s U.S sales units over time. We have both the BMW sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.

The Best-Selling BMW Cars & SUVs in the United States

Here are the best-selling BMW cars & SUVs in the United States.

BMW X5 – BMW’s consistent volume leader, this mid-size luxury SUV balances practicality with performance heritage. Available powertrains span from turbocharged four-cylinders to twin-turbo V8s, including plug-in hybrid variants with up to 40 miles of electric range.

BMW X3 – The compact luxury SUV serves as BMW’s profit machine, offering efficiency for commuters and spaciousness for families, with fire-breathing M variants available for enthusiasts. Built in South Carolina, it remains highly profitable despite increased competition.

BMW 4-Series – Despite controversial grille design, the 4 Series finds buyers prioritizing style and individuality. Available as coupe, convertible, and Gran Coupe four-door, it represents BMW’s model proliferation strategy.

BMW X7 – BMW’s three-row SUV arrived late to the segment but quickly established itself as a credible Range Rover and Mercedes-Benz GLS competitor. South Carolina production provides pricing advantages over imported rivals.

BMW 3-Series – No longer BMW’s best-seller but still the brand’s spiritual heart. The 3 Series remains the segment’s dynamic benchmark, though shrinking sedan demand limits volume potential. The upcoming 2026 Neue Klasse version will determine whether sedans have a future at BMW.

BMW 5-Series – The mid-size sedan continues its managed decline in an SUV-obsessed market. The latest generation launched in 2024 includes the fully electric i5 and plug-in hybrid 550e, testing whether electrification can revive sedan interest among luxury buyers.

The Current BMW Model Lineup & Prices in the U.S

BMW is an icon of luxury and performance. Its expansive lineup reaches into diverse segments, and in some cases creates new ones. BMW SUVs and cars emphasize upscale appointments and sporty dynamics. At the low end is the 228i Gran Coupe as the least expensive BMW car (followed closely by the 230i coupe). The X1 is BMW’s least expensive SUV, with a sub-$40,000 starting price. With hybrid power and opulent luxury, the most expensive BMW is the nearly $186,000 XM Label Red SUV. The most expensive BMW car is the high-performance Alpina B8 xDrive Gran Coupe at just under $146,000. From the nimble M2 to the versatile X3 M to the sleek M8, BMW M-badged cars emphasize driver enjoyment.

BMW X1

X1 xDrive28i starts at $42,800 / X1 M35i xDrive starts at $51,900

The BMW X1 is the brand’s entry-level luxury crossover SUV. The 2025 X1 xDrive28i features a turbocharged 2.0-liter four-cylinder engine producing 241 horsepower and 295 lb-ft of torque, paired with a seven-speed dual-clutch automatic transmission and standard all-wheel drive. It achieves 0-60 mph in 6.2 seconds with EPA ratings of 24/33 mpg city/highway. The performance-oriented M35i xDrive uses the same displacement but tuned to 312 horsepower, reaching 60 mph in 5.2 seconds. Standard features include a curved display combining a 10.25-inch digital gauge cluster with a 10.7-inch touchscreen, wireless Apple CarPlay and Android Auto, heated front sport seats, and BMW’s Active Driving Assistant safety suite.

BMW X3 / X3 M

X3 30 xDrive starts at $50,900 / X3 M50 xDrive starts at $65,900

The fourth-generation 2025 BMW X3 marks a significant redesign of BMW’s best-selling model. The X3 30 xDrive features a mild-hybrid turbocharged 2.0-liter four-cylinder producing 255 horsepower and 295 lb-ft of torque, reaching 60 mph in 6.0 seconds. The M50 employs a mild-hybrid turbocharged 3.0-liter inline-six generating 393 horsepower and 428 lb-ft of torque, achieving 0-60 mph in 4.4 seconds. Both use an eight-speed automatic transmission with standard all-wheel drive. The redesign brings increased interior space with 31.5 cubic feet of cargo capacity, BMW’s latest iDrive 8.5 system with a curved display, and available features including adaptive suspension, automated parking assist, and hands-free driving capability.

BMW X4 / X4 M

X4 xDrive30i starts at $55,300 / X4 M40i starts at $66,700

The BMW X4 is a compact luxury Sports Activity Coupe that combines SUV practicality with coupe-like styling. Based on the same platform as the X3, the X4 features a sloping roofline that creates a more aggressive and sporty appearance while sacrificing some rear headroom and cargo space. The X4 xDrive30i uses a turbocharged 2.0-liter four-cylinder producing 248 horsepower and 258 lb-ft of torque, reaching 60 mph in 6.2 seconds. The M40i performance variant features a turbocharged 3.0-liter inline-six generating 382 horsepower and 365 lb-ft of torque, achieving 0-60 mph in 4.4 seconds. Both models come standard with an eight-speed automatic transmission and all-wheel drive. Standard equipment includes a 12.3-inch digital instrument cluster, 12.3-inch touchscreen infotainment system, and comprehensive driver assistance features. Despite its polarizing design and reduced practicality compared to the X3, the X4 appeals to buyers prioritizing style and individuality over utility.

BMW X5 / X5 M

X5 sDrive40i starts at $67,600 / X5 xDrive40i starts at $69,900 / X5 xDrive50e starts at $75,200 / X5 M60i starts at $92,600

The BMW X5 mid-size luxury SUV offers multiple powertrain options. The sDrive40i and xDrive40i feature a turbocharged 3.0-liter inline-six with mild-hybrid technology producing 375 horsepower and 398 lb-ft of torque, achieving 0-60 mph in 5.3 seconds. The plug-in hybrid xDrive50e combines the inline-six with an electric motor for 483 total horsepower and up to 40 miles of electric range. The range-topping M60i uses a twin-turbo 4.4-liter V8 generating 523 horsepower and 553 lb-ft of torque, reaching 60 mph in 4.2 seconds. All models feature an eight-speed automatic transmission. The X5 includes BMW’s curved display with iDrive 8.5, available Highway Assistant hands-free driving, and cargo capacity ranging from 33.9 to 72.3 cubic feet.

BMW X6 / X6 M

X6 xDrive40i starts at $76,400 / X6 M60i starts at $94,300

The BMW X6 pioneered the Sports Activity Coupe segment when it launched in 2008, combining the X5’s platform with a controversial coupe-like roofline. This mid-size luxury SUV trades practicality for style, sacrificing cargo space and rear headroom for a more aggressive appearance that polarizes buyers. The X6 xDrive40i features a turbocharged 3.0-liter inline-six with mild-hybrid technology producing 375 horsepower and 398 lb-ft of torque, reaching 60 mph in 5.5 seconds. The M60i performance variant uses a twin-turbo 4.4-liter V8 generating 523 horsepower and 553 lb-ft of torque, achieving 0-60 mph in 4.2 seconds. All models come standard with an eight-speed automatic transmission and all-wheel drive. Despite below-average interior quality and limited practicality compared to the X5, the X6 continues to find buyers who prioritize exclusivity and bold design. Standard equipment includes BMW’s curved display with iDrive 8.5, sport seats, and comprehensive driver assistance features. The X6 competes against the Mercedes-Benz GLE Coupe, Audi Q8, and Porsche Cayenne Coupe in the niche midsize luxury SUV coupe segment.

BMW X7

X7 xDrive40i starts at $86,700 / X7 M60i starts at $113,900

The BMW X7 is the brand’s three-row flagship SUV, introduced in 2019 to compete with the Mercedes-Benz GLS, Cadillac Escalade, and Lincoln Navigator. Built at BMW’s Spartanburg plant alongside other X models, the X7 offers genuine seven-passenger capability with standard three-row seating. The xDrive40i features a turbocharged 3.0-liter inline-six producing 375 horsepower and 398 lb-ft of torque, reaching 60 mph in 5.8 seconds. The M60i uses a twin-turbo 4.4-liter V8 generating 523 horsepower and 553 lb-ft of torque, achieving 0-60 mph in 4.6 seconds. Both models come standard with an eight-speed automatic transmission and all-wheel drive. The X7 features BMW’s most luxurious appointments including a 12.3-inch digital instrument cluster, 12.3-inch touchscreen infotainment system, five-zone climate control, and available captain’s chairs for the second row. Despite arriving late to the segment, the X7 quickly became a strong seller, proving American buyers’ appetite for a full-size BMW SUV.

BMW 2 Series / M2

230i starts at $41,700 / M240i starts at $53,000 / 228i Gran Coupe starts at $39,600

The BMW 2 Series represents the brand’s entry-level coupe and four-door Gran Coupe offerings. The traditional two-door 230i coupe features a turbocharged 2.0-liter four-cylinder producing 255 horsepower and 295 lb-ft of torque, reaching 60 mph in 5.6 seconds. The M240i uses a turbocharged 3.0-liter inline-six generating 382 horsepower and 369 lb-ft of torque, achieving 0-60 mph in 4.1 seconds with standard all-wheel drive. The front-wheel drive 228i Gran Coupe, BMW’s most affordable sedan, uses a turbocharged 2.0-liter four-cylinder producing 228 horsepower. All models feature an eight-speed automatic transmission. Standard equipment includes a 10.25-inch touchscreen infotainment system, digital instrument cluster, and comprehensive driver assistance features. The 2 Series balances BMW’s performance heritage with accessibility, though purists lament the Gran Coupe’s front-wheel drive architecture.

BMW 3 Series / M3

330i starts at $47,500 / 330i xDrive starts at $49,500 / M340i starts at $61,700 / M340i xDrive starts at $63,700

The 2025 BMW 3 Series continues as the brand’s compact luxury sports sedan benchmark. The 330i features a mild-hybrid turbocharged 2.0-liter four-cylinder producing 255 horsepower and 295 lb-ft of torque, achieving 0-60 mph in 5.6 seconds. The M340i upgrades to a mild-hybrid turbocharged 3.0-liter inline-six with 386 horsepower and 369 lb-ft of torque, reaching 60 mph in 4.1 seconds. Both engines pair with an eight-speed automatic transmission, with rear-wheel drive standard and all-wheel drive available. The 3 Series features BMW’s curved display running iDrive 8.5, sport seats, and available M Sport package with sport-tuned suspension. EPA ratings for the 330i are 28/35 mpg city/highway.

BMW 4 Series / M4

430i starts at $52,600 / 430i xDrive starts at $54,600 / M440i xDrive starts at $68,300

The BMW 4 Series encompasses coupe, convertible, and Gran Coupe body styles, separated from the 3 Series since 2014. Despite controversial oversized kidney grilles introduced in 2021, the 4 Series continues finding buyers who prioritize distinctive styling. The 430i features a turbocharged 2.0-liter four-cylinder producing 255 horsepower and 295 lb-ft of torque, reaching 60 mph in 5.5 seconds. The M440i uses a mild-hybrid turbocharged 3.0-liter inline-six generating 382 horsepower and 369 lb-ft of torque, achieving 0-60 mph in 4.3 seconds. All models feature an eight-speed automatic transmission with rear-wheel drive standard on 430i models and all-wheel drive available. The Gran Coupe four-door variant offers more practicality while maintaining the coupe aesthetic. Standard equipment includes BMW’s curved display with iDrive 8, sport seats, and comprehensive driver assistance features.

BMW 5 Series

530i starts at $59,900 / 530i xDrive starts at $62,200 / 540i xDrive starts at $67,100 / 550e xDrive starts at $74,800

The 2025 BMW 5 Series offers multiple powertrains in BMW’s mid-size luxury sedan. The 530i uses a mild-hybrid turbocharged 2.0-liter four-cylinder producing 255 horsepower and 295 lb-ft of torque, reaching 60 mph in 5.9 seconds. The 540i xDrive features a mild-hybrid turbocharged 3.0-liter inline-six generating 375 horsepower and 398 lb-ft of torque, achieving 0-60 mph in 4.4 seconds. New for 2025, the plug-in hybrid 550e xDrive combines the inline-six with an electric motor for 483 total horsepower and 516 lb-ft of torque. All models use an eight-speed automatic transmission. Standard features include BMW’s curved display with a 12.3-inch digital cluster and 14.9-inch touchscreen, heated front seats, and comprehensive driver assistance technology.

BMW 7 Series

740i starts at $99,300 / 750e xDrive starts at $110,000

The 2024/2025 BMW 7 Series represents the brand’s flagship luxury sedan, balancing powerful performance with supreme comfort. The 740i features a turbocharged inline-six engine, while the 750e xDrive plug-in hybrid combines electrification with traditional luxury. Both models emphasize a smooth, refined driving experience with BMW’s most advanced technology, including the latest iteration of iDrive, comprehensive driver assistance features, and an interior focused on passenger comfort. The 7 Series competes directly with the Mercedes-Benz S-Class and Audi A8 in the full-size luxury segment.

BMW 8 Series / M8

840i starts at $93,500 / M850i xDrive starts at $109,400

The BMW 8 Series returned in 2019 after a 20-year hiatus as the brand’s flagship grand tourer, available in coupe, convertible, and Gran Coupe four-door configurations. The 840i features a turbocharged 3.0-liter inline-six producing 335 horsepower and 368 lb-ft of torque, reaching 60 mph in 4.6 seconds. The M850i xDrive uses a twin-turbo 4.4-liter V8 generating 523 horsepower and 553 lb-ft of torque, achieving 0-60 mph in 3.6 seconds. All models feature an eight-speed automatic transmission with the 840i offering rear-wheel drive standard and the M850i coming exclusively with all-wheel drive. The 8 Series showcases BMW’s most advanced luxury features including a 12.3-inch digital instrument cluster, 10.25-inch touchscreen, glass controls, and available massaging seats with Merino leather. Despite its impressive performance and luxury credentials, the 8 Series has struggled with limited sales as buyers increasingly favor SUVs over premium grand tourers.

BMW Z4

Z4 sDrive30i starts at $56,100 / Z4 M40i starts at $68,400

The BMW Z4 roadster, co-developed with the Toyota Supra, represents BMW’s two-seat convertible offering in a shrinking segment. The sDrive30i features a turbocharged 2.0-liter four-cylinder producing 255 horsepower and 295 lb-ft of torque, reaching 60 mph in 5.0 seconds. The M40i uses a turbocharged 3.0-liter inline-six generating 382 horsepower and 368 lb-ft of torque, achieving 0-60 mph in 3.9 seconds. Both models come with an eight-speed automatic transmission and rear-wheel drive. The Z4’s power-folding soft top can operate at speeds up to 31 mph and opens or closes in 10 seconds. Standard features include a 10.25-inch touchscreen with iDrive 7.0, sport seats, and BMW’s Active Driving Assistant. While offering impressive comfort and space for a roadster, the Z4 has struggled with minimal sales, selling fewer than 500 units annually in recent years as the two-seat roadster segment continues to decline.

BMW iX / iX M60

iX xDrive50 starts at $87,250 / iX M60 starts at $111,500

The BMW iX is the brand’s flagship all-electric SUV built on a dedicated EV platform. The iX xDrive50 uses dual electric motors producing 516 horsepower and 564 lb-ft of torque with an EPA-estimated range of 324 miles. The performance-oriented iX M60 increases output to 610 horsepower and 811 lb-ft of torque while range drops to 280 miles. Both achieve rapid acceleration with the xDrive50 reaching 60 mph in 4.6 seconds and the M60 in 4.2 seconds. The iX features BMW’s most advanced technology including a curved display spanning the dashboard, head-up display with augmented reality, and comprehensive driver assistance systems.

BMW i4

i4 eDrive35 starts at $53,975 / i4 M50 starts at $70,700

The BMW i4 is an all-electric Gran Coupe based on the 4 Series platform. The eDrive35 features a single rear motor producing 282 horsepower with an EPA range of 283 miles. The dual-motor M50 generates 536 horsepower and 586 lb-ft of torque, reaching 60 mph in 3.7 seconds with a 245-mile range. Both models feature BMW’s curved display with iDrive 8, sport seats, and comprehensive connectivity. The i4 combines BMW’s traditional driving dynamics with electric efficiency, competing directly with the Tesla Model 3 and Polestar 2.

BMW i5

i5 eDrive40 starts at $67,100 / i5 M60 starts at $84,100

The BMW i5 represents the electric version of the 5 Series sedan. The i5 eDrive40 uses a single rear motor producing 335 horsepower with an EPA-estimated range of 295 miles. The performance M60 variant features dual motors generating 593 horsepower and 605 lb-ft of torque, achieving 0-60 mph in 3.8 seconds. Both models include BMW’s latest technology suite with curved displays, advanced driver assistance, and luxury appointments matching their gasoline counterparts.

BMW i7

i7 eDrive50 starts at $105,700 / i7 M70 starts at $168,500

The BMW i7 is the all-electric version of BMW’s flagship 7 Series sedan. The i7 xDrive60 features dual motors producing 536 horsepower and 549 lb-ft of torque with an EPA range of 387 miles. The high-performance i7 M70 increases output to 650 horsepower and 811 lb-ft of torque, reaching 60 mph in 3.5 seconds. The i7 showcases BMW’s most luxurious appointments including Theatre Screen rear entertainment, Executive Lounge seating, and BMW’s most advanced autonomous driving capabilities.

BMW XM

XM starts at $159,600 / XM Label Red starts at $185,995

The BMW XM is the brand’s first dedicated M model SUV and its most powerful plug-in hybrid. The standard XM combines a twin-turbo 4.4-liter V8 with an electric motor for 644 total horsepower and 590 lb-ft of torque. The limited-production Label Red increases output to 738 horsepower and 738 lb-ft of torque, making it BMW’s most powerful production vehicle. Both feature aggressive M styling, advanced suspension technology, and luxurious interior appointments. Despite its performance credentials, the XM has received mixed reviews for its polarizing design and high price point.