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BMW 7-Series Sales Figures

The BMW 7-Series

Here you will find U.S, Canadian and European sales figures for the BMW 7-Series. The once king of the luxury saloons, the BMW 7 Series has had a hard time in recent years. The bottom line is that the 7 Series doesn’t feel as special as the S-Class and the result is poor sales numbers and a growing brand problem for BMW. BMW’s flagship BMW 7 Series is in trouble.

Don’t forget to check out the BMW Group Sales Reports and the BMW brand compared with all other brands in the monthly Auto Sales By Brand post. See the BMW 7-Series compared with its rivals in the monthly Large Luxury Car Sales chartsSpecific BMW related sales reports can also be found here at: BMW Brand, 1-Series, 2-Series, 3-Series, 4-Series, 5-Series, 6-Series, 7-Series, Z4 ,Z8 , i-Series, i3i8, X1X3, X4X5, X6

BMW 7-Series Overview

The BMW 7 Series is a full-size luxury sedan manufactured and marketed by the German automaker BMW since 1977. It is the successor to the BMW E3 “New Six” sedan and is now in its seventh generation. The 7 Series is BMW’s flagship car and is only available in a sedan bodystyle (including long wheelbase and limousine models). It traditionally introduces technologies and exterior design themes before other models in BMW’s lineup.

The current seventh-generation 7 Series was introduced in 2022 and is available with a choice of three powertrains: a turbocharged 3.0-liter inline-six, a plug-in hybrid, or a twin-turbo V8. All models come standard with all-wheel drive. The 7 Series is known for its luxurious interior, spacious cabin, and advanced technology. Standard features include a 12.3-inch digital instrument cluster, a 14.9-inch touchscreen infotainment system, a Harman Kardon sound system, and a panoramic sunroof. Available features include a 31-inch rear entertainment system, a rear-seat massage system, and a night vision system. The 7 Series is a top-of-the-line luxury sedan that offers a blend of performance, luxury, and technology. It is a popular choice for CEOs, celebrities, and other high-profile individuals. The 2024 BMW 7 Series starts at $96,400 in the United States. Prices vary depending on the powertrain and options selected.

BMW 7-Series Sales Data & Trends

BMW 7-Series U.S Sales Data & Charts

U.S Monthly Sales

U.S Annual Sales

Year Sales Units
2005 18,165
2006 17,796
2007 14,777
2008 12,276
2009 9,254
2010 12,253
2011 11,299
2012 12,221
2013 10,932
2014 9,744
2015 9,292
2016 12,918
2017 9,276
2018 8,271
2019 8,823
2020 5,985
2021 7,705
2022 5,974
2023 7,572

U.S Annual Growth

BMW 7-Series Canada Sales Data & Charts

Canada Annual Sales

Year Sales Units
2012 755
2013 373
2014 374
2015 358
2016 626
2017 546
2018 441
2019 375
2020 188
2021 181

Canada Annual Growth

BMW 7-Series Europe Sales Data & Charts

Monthly and annual sales figures for the BMW 7-series in Europe. These statistics don’t include sales of the all-electric BMW i7, which are published separately.

Europe Annual Sales

Europe Annual Growth