Summary
- SUVs are the biggest part of the market for North America at the moment, taking up over 80% of new vehicles sold
- With data compiled year-over-year, we can now compare Q1 2023 with Q1 2024 and see who is winning big and losing badly
- Toyota has a stranglehold on the smaller SUV and CUV market, with their RAV4 seeing 47.4% increase YOY
- Chevrolet took the biggest hit in the full size SUV market with the Traverse dropping 44.6% YOY
- We think that the big winners are those that have figured out the two most important results of analysis: Customers want value for money, and the option of a hybrid drive
A couple of months ago, we put out an analysis of SUV sales vs car sales, and how it is affecting the market. While we did cover some of the most popular SUVs and cars in that article, we didn’t dig deep down into which SUVs are the biggest winners and losers year-over-year.
Now that we have a fully compiled database of Q1 2024 sales data, we can analyze which SUVs have had the greatest success, and which ones are struggling.
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