2026 U.S. Auto Sales Figures – By Brand

This page ranks 2026 United States auto sales by brand, from Toyota and Ford down to Lotus and Fiat. The tables and charts below update automatically as each new month of data is reported.

Through September 2026, Toyota leads the twenty-six brands in the rankings table at 1,613,844 sales, up 1.2 percent on last year. Ford follows at 1,438,870, down 8.5 percent, with Chevrolet third at 1,301,847 and Honda fourth at 1,045,593, up 4.7 percent.

Ram has gained the most ground of the brands in the table, up 59,307 units or 19.1 percent to 369,379, while Ford has lost the most, 132,940 units. Cadillac is down 24.4 percent and Buick 12.7 percent. Together the twenty-six have sold 10,807,345 vehicles in 2026, fewer than the same brands managed a year ago. In the third quarter alone Toyota sold 540,167 vehicles, Ford 487,907 and Chevrolet 436,771.

The September rankings table carries the twenty-six brands with September figures. Tesla is the largest brand outside it, with 225,000 sales through June, followed by Volkswagen and Mercedes-Benz; Audi, Volvo, Land Rover, Porsche and Rivian are also absent. The quarterly table and the month-by-month matrix further down carry all forty-six brands with 2026 sales.

On this page

Sales Rankings Table
Market Share Over Time
Quarterly Sales With Quarter Over Quarter Change
Month By Month Sales

Sales Rankings Table

The table below ranks those twenty-six brands by U.S. sales, with monthly and year-to-date totals and year-over-year changes. In September 2026 Toyota led with 171,469 sales, ahead of Ford at 161,695. The table itself is ordered by year-to-date volume rather than by the month, which is why Kia sits seventh in it on a bigger September than sixth-placed Nissan, and Ram eleventh on a bigger September than tenth-placed Jeep. The brands shown sold 1,183,445 vehicles between them in September.

#	Brand	Sep 2026	Sep YoY	2026 YTD	YTD YoY
1	1. Toyota	171,469	+7.9%	1,613,844	+1.2%
2	2. Ford	161,695	+2.4%	1,438,870	-8.5%
3	3. Chevrolet	142,793	-12.6%	1,301,847	-5.5%
4	4. Honda	111,661	+17.1%	1,045,593	+4.7%
5	5. Hyundai	77,439	+9.1%	697,464	+2.8%
6	6. Nissan	69,264	+1.5%	675,396	+2.2%
7	7. Kia	77,009	+17.6%	667,386	+4.9%
8	8. Subaru	52,056	+13.1%	476,287	-1.4%
9	9. GMC	50,401	-14.4%	472,259	-1.8%
10	10. Jeep	41,228	-27.5%	413,793	-8.0%
11	11. Ram	46,048	+24.4%	369,379	+20.0%
12	12. Tesla	46,961	-3.3%	369,300	-7.6%
13	13. Mazda	34,519	+31.9%	310,267	-2.9%
14	14. BMW	33,625	-2.8%	287,154	+4.3%
15	15. Lexus	29,837	+11.4%	262,768	-2.9%
16	16. Mercedes-Benz	28,776	+7.5%	248,800	-1.0%
17	17. Volkswagen	25,942	-8.9%	241,141	-1.4%
18	18. Buick	13,955	-4.1%	135,811	-13.4%
19	19. Audi	12,654	-16.7%	107,667	-15.4%
20	20. Acura	10,135	+4.4%	103,667	+3.0%
21	21. Chrysler	12,132	+4.6%	101,624	+12.0%
22	22. Cadillac	10,714	-34.9%	99,472	-25.0%
23	23. Volvo	7,501	-14.4%	80,645	-10.2%
24	24. Dodge	9,045	-3.0%	71,038	-3.5%
25	25. Lincoln	6,882	-7.3%	69,487	-11.8%
26	26. Mitsubishi	6,038	-5.4%	68,551	-5.8%
27	27. Land Rover	6,562	-22.3%	65,572	-15.6%
28	28. Genesis	8,063	+17.6%	61,733	+8.9%
29	29. Porsche	5,673	-5.1%	49,038	+4.2%
30	30. Infiniti	5,199	+21.7%	40,887	+7.0%
31	31. Rivian	5,774	+56.6%	36,484	+21.7%
32	32. Mini	2,045	-21.2%	20,248	-7.4%
33	33. INEOS	600	–	4,700	–
34	34. Polestar	683	+52.1%	4,610	+54.5%
35	35. Alfa Romeo	189	-67.1%	2,316	-51.5%
36	36. Jaguar	156	-72.9%	2,132	-61.3%
37	37. Maserati	158	-27.9%	1,650	+653.4%
38	38. Lamborghini	145	+5.1%	1,380	+238.2%
39	39. Rolls Royce	82	+3.8%	763	+246.8%
40	40. Lotus	112	+2,700.0%	665	+16,525.0%
41	41. VinFast	0	-100.0%	600	-65.5%
42	42. Bentley	55	-16.7%	595	+205.1%
43	43. Ferrari	35	+6.1%	540	+1,536.4%
44	44. Aston Martin	44	-12.0%	460	+820.0%
45	45. Fiat	18	-84.3%	274	-77.8%
	Total	1,325,372	+1.6%	12,024,157	-1.5%

YoY compares September 2026 with September 2025, and January through September of both years. Totals cover every row, not just the visible page.

This chart shows how each leading brand’s share of the U.S. market has shifted quarter by quarter over the past five years. In the third quarter of 2026 Toyota held 14.7 percent of the market, Ford 13.3 percent and Chevrolet 11.9 percent.

Toyota 13.2%Ford 11.9%Chevrolet 10.7%Honda 8.7%Hyundai 6.0%Kia 5.8%Nissan 5.1%Subaru 4.1%GMC 3.8%Tesla 3.5%Other 27.1%

Share of the tracked total by quarter, 2022 through Q3 2026. Legend shows the latest quarter.

Quarterly Sales With Quarter Over Quarter Change

The quarterly table below breaks each brand’s 2026 sales into quarters with quarter-over-quarter changes. Toyota, Ford and Chevrolet led the third quarter, and of the six biggest brands only Hyundai and Kia sold more than in the second quarter. Among brands with third-quarter figures, Ram added the most units against its own third quarter of 2025, 33,705, and Ford gave up the most, 31,316. Tesla, Volkswagen, Mercedes-Benz, Audi, Volvo, Land Rover, Porsche, Rivian and several smaller brands show no third-quarter sales in the table because their figures are not yet in GCBC’s data, and they update when they are.

#	Brand	Q3 2026	Q2 2026	QoQ	Q3 2025	Quarter YoY
1	Toyota	540,167	585,211	-7.7%	537,527	+0.5%
2	Ford	487,907	519,589	-6.1%	519,223	-6.0%
3	Chevrolet	436,771	458,189	-4.7%	457,385	-4.5%
4	Honda	358,388	382,727	-6.4%	327,951	+9.3%
5	Hyundai	246,896	245,180	+0.7%	239,069	+3.3%
6	Kia	236,659	223,712	+5.8%	219,637	+7.8%
7	Nissan	210,635	230,443	-8.6%	203,436	+3.5%
8	Subaru	168,538	165,390	+1.9%	161,262	+4.5%
9	GMC	157,103	169,226	-7.2%	164,853	-4.7%
10	Tesla	144,300	115,000	+25.5%	144,669	-0.3%
11	Ram	134,072	123,147	+8.9%	103,717	+29.3%
12	Jeep	128,542	140,699	-8.6%	160,563	-19.9%
13	Mazda	108,434	107,361	+1.0%	109,366	-0.9%
14	BMW	100,210	102,713	-2.4%	96,886	+3.4%
15	Lexus	93,056	88,760	+4.8%	91,609	+1.6%
16	Mercedes-Benz	85,800	84,500	+1.5%	83,000	+3.4%
17	Volkswagen	78,179	89,159	-12.3%	85,281	-8.3%
18	Buick	43,990	50,167	-12.3%	40,780	+7.9%
19	Audi	39,751	38,030	+4.5%	45,263	-12.2%
20	Chrysler	34,491	41,710	-17.3%	32,488	+6.2%
21	Acura	33,953	37,362	-9.1%	30,897	+9.9%
22	Cadillac	32,549	35,825	-9.1%	46,525	-30.0%
23	Dodge	26,546	21,818	+21.7%	26,120	+1.6%
24	Volvo	23,766	34,228	-30.6%	26,058	-8.8%
25	Genesis	22,645	20,771	+9.0%	20,662	+9.6%
26	Land Rover	20,672	23,700	-12.8%	25,168	-17.9%
27	Lincoln	19,488	26,389	-26.2%	23,760	-18.0%
28	Mitsubishi	18,543	23,127	-19.8%	19,016	-2.5%
29	Rivian	18,284	10,200	+79.3%	10,978	+66.6%
30	Porsche	16,026	16,495	-2.8%	18,125	-11.6%
31	Infiniti	15,839	12,298	+28.8%	12,730	+24.4%
32	Mini	6,531	7,456	-12.4%	7,270	-10.2%
33	Polestar	2,160	1,100	+96.4%	1,334	+61.9%
34	INEOS	1,900	1,500	+26.7%	0	–
35	Alfa Romeo	569	828	-31.3%	1,614	-64.7%
36	Jaguar	532	700	-24.0%	1,707	-68.8%
37	Maserati	500	650	-23.1%	219	+128.3%
38	Lamborghini	460	400	+15.0%	408	+12.7%
39	Lotus	355	160	+121.9%	4	+8,775.0%
40	Rolls Royce	258	230	+12.2%	220	+17.3%
41	Bentley	175	200	-12.5%	195	-10.3%
42	Aston Martin	140	160	-12.5%	50	+180.0%
43	Ferrari	110	230	-52.2%	33	+233.3%
44	Fiat	54	81	-33.3%	321	-83.2%
45	Lucid	0	1,500	-100.0%	2,228	-100.0%
46	VinFast	0	300	-100.0%	533	-100.0%

QoQ compares Q3 2026 with Q2 2026. Quarter YoY compares Q3 2026 with Q3 2025.

Month By Month Sales

The matrix below shows each brand’s U.S. sales month by month through 2026. May 2026 was the market’s biggest month of the first half at 1,460,353 sales, with April second at 1,393,719 and June third at 1,384,529.

Brand	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	2026 YTD
Toyota	150,886	154,975	182,605	194,190	207,394	183,627	185,960	182,738	171,469	–	–	–	1,613,844
Ford	127,496	141,618	162,260	168,507	180,444	170,638	163,820	162,392	161,695	–	–	–	1,438,870
Chevrolet	139,198	128,491	139,198	154,711	148,760	154,718	146,227	147,751	142,793	–	–	–	1,301,847
Honda	89,575	97,226	117,677	125,571	135,688	121,468	124,553	122,174	111,661	–	–	–	1,045,593
Hyundai	55,624	65,677	84,087	80,157	87,468	77,555	82,480	86,977	77,439	–	–	–	697,464
Nissan	80,162	73,995	80,161	77,812	74,819	77,812	69,972	71,399	69,264	–	–	–	675,396
Kia	64,502	66,005	76,508	72,703	80,502	70,507	75,857	83,793	77,009	–	–	–	667,386
Subaru	42,299	45,244	54,816	52,733	57,748	54,909	54,454	62,028	52,056	–	–	–	476,287
GMC	49,924	46,083	49,923	57,142	54,943	57,141	54,655	52,047	50,401	–	–	–	472,259
Jeep	49,450	45,645	49,457	47,509	45,681	47,509	43,102	44,212	41,228	–	–	–	413,793
Ram	38,371	35,419	38,370	41,582	39,983	41,582	43,062	44,962	46,048	–	–	–	369,379
Tesla	37,622	34,737	37,641	37,359	40,642	36,999	47,749	49,590	46,961	–	–	–	369,300
Mazda	28,958	33,497	32,017	31,128	39,066	37,167	39,180	34,735	34,519	–	–	–	310,267
BMW	28,818	26,601	28,812	33,367	36,300	33,046	32,402	34,183	33,625	–	–	–	287,154
Lexus	25,967	25,974	29,011	28,187	31,407	29,166	30,401	32,818	29,837	–	–	–	262,768
Mercedes-Benz	26,389	24,883	27,228	27,451	29,862	27,187	28,270	28,754	28,776	–	–	–	248,800
Volkswagen	25,247	23,306	25,250	28,966	31,508	28,685	25,325	26,912	25,942	–	–	–	241,141
Buick	14,249	13,154	14,251	16,939	16,288	16,940	15,068	14,967	13,955	–	–	–	135,811
Audi	10,225	9,438	10,223	12,354	13,438	12,238	13,327	13,770	12,654	–	–	–	107,667
Acura	9,019	10,936	12,397	11,834	13,215	12,313	11,996	11,822	10,135	–	–	–	103,667
Chrysler	8,698	8,028	8,697	14,084	13,542	14,084	11,213	11,146	12,132	–	–	–	101,624
Cadillac	10,640	9,821	10,637	12,097	11,631	12,097	10,739	11,096	10,714	–	–	–	99,472
Volvo	5,124	6,470	11,057	11,119	12,097	11,012	8,045	8,220	7,501	–	–	–	80,645
Dodge	7,753	7,165	7,756	7,367	7,082	7,369	8,655	8,846	9,045	–	–	–	71,038
Lincoln	7,102	7,578	8,930	9,127	9,201	8,061	5,100	7,506	6,882	–	–	–	69,487
Mitsubishi	9,195	8,488	9,198	7,809	7,509	7,809	6,307	6,198	6,038	–	–	–	68,551
Land Rover	7,252	6,695	7,253	7,699	8,375	7,626	6,920	7,190	6,562	–	–	–	65,572
Genesis	5,170	5,730	7,417	6,356	6,890	7,525	6,947	7,635	8,063	–	–	–	61,733
Porsche	5,651	5,216	5,650	5,357	5,829	5,309	4,944	5,409	5,673	–	–	–	49,038
Infiniti	4,361	4,026	4,363	4,153	3,993	4,152	5,278	5,362	5,199	–	–	–	40,887
Rivian	2,737	2,527	2,736	3,307	3,597	3,296	6,193	6,317	5,774	–	–	–	36,484
Mini	2,142	1,977	2,142	2,422	2,635	2,399	2,210	2,276	2,045	–	–	–	20,248
Lucid	1,335	1,232	1,333	487	530	483	–	–	–	–	–	–	5,400
INEOS	445	411	444	487	530	483	644	656	600	–	–	–	4,700
Polestar	462	426	462	357	389	354	731	746	683	–	–	–	4,610
Alfa Romeo	314	290	315	279	269	280	184	196	189	–	–	–	2,316
Jaguar	308	284	308	226	248	226	187	189	156	–	–	–	2,132
Maserati	171	158	171	211	230	209	169	173	158	–	–	–	1,650
Lamborghini	178	164	178	130	141	129	156	159	145	–	–	–	1,380
Rolls Royce	94	87	94	75	81	74	87	89	82	–	–	–	763
Lotus	51	47	52	52	57	51	120	123	112	–	–	–	665
VinFast	103	95	102	97	106	97	0	0	0	–	–	–	600
Bentley	75	69	76	65	71	64	62	58	55	–	–	–	595
Ferrari	68	63	69	75	81	74	37	38	35	–	–	–	540
Aston Martin	55	51	54	52	57	51	48	48	44	–	–	–	460
Fiat	47	43	49	27	26	28	17	19	18	–	–	–	274

2026 data reported through September.

For more 2026 U.S. sales data, see the Model rankings and Automaker rankings pages, or browse the individual segment sales pages on GCBC.

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