2026 U.S. Auto Sales Figures – By Brand
This page ranks 2026 United States auto sales by brand, from Toyota and Ford down to Lotus and Fiat. The tables and charts below update automatically as each new month of data is reported.
Through September 2026, Toyota leads the twenty-six brands in the rankings table at 1,613,844 sales, up 1.2 percent on last year. Ford follows at 1,438,870, down 8.5 percent, with Chevrolet third at 1,301,847 and Honda fourth at 1,045,593, up 4.7 percent.
Ram has gained the most ground of the brands in the table, up 59,307 units or 19.1 percent to 369,379, while Ford has lost the most, 132,940 units. Cadillac is down 24.4 percent and Buick 12.7 percent. Together the twenty-six have sold 10,807,345 vehicles in 2026, fewer than the same brands managed a year ago. In the third quarter alone Toyota sold 540,167 vehicles, Ford 487,907 and Chevrolet 436,771.
The September rankings table carries the twenty-six brands with September figures. Tesla is the largest brand outside it, with 225,000 sales through June, followed by Volkswagen and Mercedes-Benz; Audi, Volvo, Land Rover, Porsche and Rivian are also absent. The quarterly table and the month-by-month matrix further down carry all forty-six brands with 2026 sales.
- Sales Rankings Table
- Market Share Over Time
- Quarterly Sales With Quarter Over Quarter Change
- Month By Month Sales
Sales Rankings Table
The table below ranks those twenty-six brands by U.S. sales, with monthly and year-to-date totals and year-over-year changes. In September 2026 Toyota led with 171,469 sales, ahead of Ford at 161,695. The table itself is ordered by year-to-date volume rather than by the month, which is why Kia sits seventh in it on a bigger September than sixth-placed Nissan, and Ram eleventh on a bigger September than tenth-placed Jeep. The brands shown sold 1,183,445 vehicles between them in September.
| # | Brand | Sep 2026 | Sep YoY | 2026 YTD | YTD YoY |
|---|---|---|---|---|---|
| 1 | 1. Toyota | 171,469 | +7.9% | 1,613,844 | +1.2% |
| 2 | 2. Ford | 161,695 | +2.4% | 1,438,870 | -8.5% |
| 3 | 3. Chevrolet | 142,793 | -3.6% | 1,301,847 | -4.2% |
| 4 | 4. Honda | 111,661 | +17.1% | 1,045,593 | +4.7% |
| 5 | 5. Hyundai | 77,439 | +9.1% | 697,464 | +2.8% |
| 6 | 6. Nissan | 69,264 | +1.5% | 675,396 | +2.2% |
| 7 | 7. Kia | 77,009 | +17.6% | 667,386 | +4.9% |
| 8 | 8. Subaru | 52,056 | +13.1% | 476,287 | -1.4% |
| 9 | 9. GMC | 50,401 | -5.8% | 472,259 | -1.0% |
| 10 | 10. Jeep | 41,223 | -20.9% | 413,757 | -7.0% |
| 11 | 11. Ram | 46,048 | +36.7% | 369,379 | +19.1% |
| 12 | 12. Mazda | 34,519 | +31.9% | 310,267 | -2.9% |
| 13 | 13. BMW | 33,625 | +6.8% | 287,154 | +6.1% |
| 14 | 14. Lexus | 29,837 | +11.4% | 262,768 | -2.9% |
| 15 | 15. Buick | 13,955 | +5.4% | 135,811 | -12.7% |
| 16 | 16. Acura | 10,135 | +4.4% | 103,667 | +3.0% |
| 17 | 17. Chrysler | 12,132 | +15.0% | 101,617 | +13.3% |
| 18 | 18. Cadillac | 10,714 | -29.1% | 99,472 | -24.4% |
| 19 | 19. Dodge | 9,036 | +6.4% | 71,011 | -2.4% |
| 20 | 20. Lincoln | 6,882 | -7.3% | 69,487 | -11.8% |
| 21 | 21. Mitsubishi | 6,038 | -5.4% | 68,551 | -5.8% |
| 22 | 22. Genesis | 8,063 | +17.6% | 61,733 | +8.9% |
| 23 | 23. Infiniti | 5,199 | +21.7% | 40,887 | +7.0% |
| 24 | 24. Mini | 2,045 | -13.4% | 20,248 | -6.4% |
| 25 | 25. Alfa Romeo | 189 | -64.1% | 2,316 | -51.0% |
| 26 | 26. Fiat | 18 | -83.3% | 274 | -77.7% |
| Total | 1,183,445 | +5.7% | 10,807,345 | -0.9% |
YoY compares September 2026 with September 2025, and January through September of both years. Totals cover every row, not just the visible page.
Market Share Over Time
This chart shows how each leading brand’s share of the U.S. market has shifted quarter by quarter over the past five years. In the third quarter of 2026 Toyota held 14.7 percent of the market, Ford 13.3 percent and Chevrolet 11.9 percent.
Toyota 14.7%Ford 13.3%Chevrolet 11.9%Honda 9.8%Hyundai 6.7%Kia 6.5%Nissan 5.8%Subaru 4.6%GMC 4.3%Ram 3.7%Other 18.7%
Share of the tracked total by quarter, 2022 through Q3 2026. Legend shows the latest quarter.
Quarterly Sales With Quarter Over Quarter Change
The quarterly table below breaks each brand’s 2026 sales into quarters with quarter-over-quarter changes. Toyota, Ford and Chevrolet led the third quarter, and of the six biggest brands only Hyundai and Kia sold more than in the second quarter. Among brands with third-quarter figures, Ram added the most units against its own third quarter of 2025, 33,705, and Ford gave up the most, 31,316. Tesla, Volkswagen, Mercedes-Benz, Audi, Volvo, Land Rover, Porsche, Rivian and several smaller brands show no third-quarter sales in the table because their figures are not yet in GCBC’s data, and they update when they are.
| # | Brand | Q3 2026 | Q2 2026 | QoQ | Q3 2025 | Quarter YoY |
|---|---|---|---|---|---|---|
| 1 | Toyota | 540,167 | 585,211 | -7.7% | 537,527 | +0.5% |
| 2 | Ford | 487,907 | 519,589 | -6.1% | 519,223 | -6.0% |
| 3 | Chevrolet | 436,771 | 458,189 | -4.7% | 441,472 | -1.1% |
| 4 | Honda | 358,388 | 382,727 | -6.4% | 327,951 | +9.3% |
| 5 | Hyundai | 246,896 | 245,180 | +0.7% | 239,069 | +3.3% |
| 6 | Kia | 236,659 | 223,712 | +5.8% | 219,637 | +7.8% |
| 7 | Nissan | 210,635 | 230,443 | -8.6% | 203,436 | +3.5% |
| 8 | Subaru | 168,538 | 165,390 | +1.9% | 161,262 | +4.5% |
| 9 | GMC | 157,103 | 169,226 | -7.2% | 159,528 | -1.5% |
| 10 | Ram | 134,072 | 123,147 | +8.9% | 100,367 | +33.6% |
| 11 | Jeep | 128,526 | 140,699 | -8.7% | 155,377 | -17.3% |
| 12 | Mazda | 108,434 | 107,361 | +1.0% | 109,366 | -0.9% |
| 13 | BMW | 100,210 | 102,713 | -2.4% | 93,771 | +6.9% |
| 14 | Lexus | 93,056 | 88,760 | +4.8% | 91,609 | +1.6% |
| 15 | Buick | 43,990 | 50,167 | -12.3% | 39,467 | +11.5% |
| 16 | Chrysler | 34,491 | 41,710 | -17.3% | 31,447 | +9.7% |
| 17 | Acura | 33,953 | 37,362 | -9.1% | 30,897 | +9.9% |
| 18 | Cadillac | 32,549 | 35,825 | -9.1% | 45,186 | -28.0% |
| 19 | Dodge | 26,519 | 21,818 | +21.5% | 25,281 | +4.9% |
| 20 | Genesis | 22,645 | 20,771 | +9.0% | 20,662 | +9.6% |
| 21 | Lincoln | 19,488 | 26,389 | -26.2% | 23,760 | -18.0% |
| 22 | Mitsubishi | 18,543 | 23,127 | -19.8% | 19,016 | -2.5% |
| 23 | Infiniti | 15,839 | 12,298 | +28.8% | 12,730 | +24.4% |
| 24 | Mini | 6,531 | 7,456 | -12.4% | 7,037 | -7.2% |
| 25 | Alfa Romeo | 569 | 828 | -31.3% | 1,566 | -63.7% |
| 26 | Fiat | 54 | 81 | -33.3% | 314 | -82.8% |
| 27 | Aston Martin | 0 | 160 | -100.0% | 50 | -100.0% |
| 28 | Audi | 0 | 38,030 | -100.0% | 45,263 | -100.0% |
| 29 | Bentley | 0 | 200 | -100.0% | 195 | -100.0% |
| 30 | Ferrari | 0 | 230 | -100.0% | 33 | -100.0% |
| 31 | INEOS | 0 | 1,500 | -100.0% | 0 | – |
| 32 | Jaguar | 0 | 700 | -100.0% | 1,707 | -100.0% |
| 33 | Lamborghini | 0 | 400 | -100.0% | 408 | -100.0% |
| 34 | Land Rover | 0 | 23,700 | -100.0% | 25,168 | -100.0% |
| 35 | Lotus | 0 | 160 | -100.0% | 4 | -100.0% |
| 36 | Lucid | 0 | 1,500 | -100.0% | 2,228 | -100.0% |
| 37 | Maserati | 0 | 650 | -100.0% | 219 | -100.0% |
| 38 | Mercedes-Benz | 0 | 84,500 | -100.0% | 83,000 | -100.0% |
| 39 | Polestar | 0 | 1,100 | -100.0% | 1,334 | -100.0% |
| 40 | Porsche | 0 | 16,495 | -100.0% | 18,125 | -100.0% |
| 41 | Rivian | 0 | 10,180 | -100.0% | 10,978 | -100.0% |
| 42 | Rolls Royce | 0 | 230 | -100.0% | 220 | -100.0% |
| 43 | Tesla | 0 | 115,000 | -100.0% | 144,669 | -100.0% |
| 44 | VinFast | 0 | 300 | -100.0% | 533 | -100.0% |
| 45 | Volkswagen | 0 | 89,159 | -100.0% | 85,281 | -100.0% |
| 46 | Volvo | 0 | 34,228 | -100.0% | 26,058 | -100.0% |
QoQ compares Q3 2026 with Q2 2026. Quarter YoY compares Q3 2026 with Q3 2025.
Month By Month Sales
The matrix below shows each brand’s U.S. sales month by month through 2026. May 2026 was the market’s biggest month of the first half at 1,460,353 sales, with April second at 1,393,719 and June third at 1,384,529.
| Brand | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | 2026 YTD |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Toyota | 150,886 | 154,975 | 182,605 | 194,190 | 207,394 | 183,627 | 185,960 | 182,738 | 171,469 | – | – | – | 1,613,844 |
| Ford | 127,496 | 141,618 | 162,260 | 168,507 | 180,444 | 170,638 | 163,820 | 162,392 | 161,695 | – | – | – | 1,438,870 |
| Chevrolet | 139,198 | 128,491 | 139,198 | 154,711 | 148,760 | 154,718 | 146,227 | 147,751 | 142,793 | – | – | – | 1,301,847 |
| Honda | 89,575 | 97,226 | 117,677 | 125,571 | 135,688 | 121,468 | 124,553 | 122,174 | 111,661 | – | – | – | 1,045,593 |
| Hyundai | 55,624 | 65,677 | 84,087 | 80,157 | 87,468 | 77,555 | 82,480 | 86,977 | 77,439 | – | – | – | 697,464 |
| Nissan | 80,162 | 73,995 | 80,161 | 77,812 | 74,819 | 77,812 | 69,972 | 71,399 | 69,264 | – | – | – | 675,396 |
| Kia | 64,502 | 66,005 | 76,508 | 72,703 | 80,502 | 70,507 | 75,857 | 83,793 | 77,009 | – | – | – | 667,386 |
| Subaru | 42,299 | 45,244 | 54,816 | 52,733 | 57,748 | 54,909 | 54,454 | 62,028 | 52,056 | – | – | – | 476,287 |
| GMC | 49,924 | 46,083 | 49,923 | 57,142 | 54,943 | 57,141 | 54,655 | 52,047 | 50,401 | – | – | – | 472,259 |
| Jeep | 49,443 | 45,638 | 49,451 | 47,509 | 45,681 | 47,509 | 43,096 | 44,207 | 41,223 | – | – | – | 413,757 |
| Ram | 38,371 | 35,419 | 38,370 | 41,582 | 39,983 | 41,582 | 43,062 | 44,962 | 46,048 | – | – | – | 369,379 |
| Mazda | 28,958 | 33,497 | 32,017 | 31,128 | 39,066 | 37,167 | 39,180 | 34,735 | 34,519 | – | – | – | 310,267 |
| BMW | 28,818 | 26,601 | 28,812 | 33,367 | 36,300 | 33,046 | 32,402 | 34,183 | 33,625 | – | – | – | 287,154 |
| Lexus | 25,967 | 25,974 | 29,011 | 28,187 | 31,407 | 29,166 | 30,401 | 32,818 | 29,837 | – | – | – | 262,768 |
| Tesla | 37,622 | 34,737 | 37,641 | 37,359 | 40,642 | 36,999 | – | – | – | – | – | – | 225,000 |
| Mercedes-Benz | 26,389 | 24,883 | 27,228 | 27,451 | 29,862 | 27,187 | – | – | – | – | – | – | 163,000 |
| Volkswagen | 25,247 | 23,306 | 25,250 | 28,966 | 31,508 | 28,685 | – | – | – | – | – | – | 162,962 |
| Buick | 14,249 | 13,154 | 14,251 | 16,939 | 16,288 | 16,940 | 15,068 | 14,967 | 13,955 | – | – | – | 135,811 |
| Acura | 9,019 | 10,936 | 12,397 | 11,834 | 13,215 | 12,313 | 11,996 | 11,822 | 10,135 | – | – | – | 103,667 |
| Chrysler | 8,695 | 8,026 | 8,695 | 14,084 | 13,542 | 14,084 | 11,213 | 11,146 | 12,132 | – | – | – | 101,617 |
| Cadillac | 10,640 | 9,821 | 10,637 | 12,097 | 11,631 | 12,097 | 10,739 | 11,096 | 10,714 | – | – | – | 99,472 |
| Dodge | 7,753 | 7,165 | 7,756 | 7,367 | 7,082 | 7,369 | 8,646 | 8,837 | 9,036 | – | – | – | 71,011 |
| Lincoln | 7,102 | 7,578 | 8,930 | 9,127 | 9,201 | 8,061 | 5,100 | 7,506 | 6,882 | – | – | – | 69,487 |
| Mitsubishi | 9,195 | 8,488 | 9,198 | 7,809 | 7,509 | 7,809 | 6,307 | 6,198 | 6,038 | – | – | – | 68,551 |
| Audi | 10,225 | 9,438 | 10,223 | 12,354 | 13,438 | 12,238 | – | – | – | – | – | – | 67,916 |
| Genesis | 5,170 | 5,730 | 7,417 | 6,356 | 6,890 | 7,525 | 6,947 | 7,635 | 8,063 | – | – | – | 61,733 |
| Volvo | 5,124 | 6,470 | 11,057 | 11,119 | 12,097 | 11,012 | – | – | – | – | – | – | 56,879 |
| Land Rover | 7,252 | 6,695 | 7,253 | 7,699 | 8,375 | 7,626 | – | – | – | – | – | – | 44,900 |
| Infiniti | 4,361 | 4,026 | 4,363 | 4,153 | 3,993 | 4,152 | 5,278 | 5,362 | 5,199 | – | – | – | 40,887 |
| Porsche | 5,651 | 5,216 | 5,650 | 5,357 | 5,829 | 5,309 | – | – | – | – | – | – | 33,012 |
| Mini | 2,142 | 1,977 | 2,142 | 2,422 | 2,635 | 2,399 | 2,210 | 2,276 | 2,045 | – | – | – | 20,248 |
| Rivian | 2,737 | 2,527 | 2,736 | 3,307 | 3,597 | 3,276 | – | – | – | – | – | – | 18,180 |
| Lucid | 1,335 | 1,232 | 1,333 | 487 | 530 | 483 | – | – | – | – | – | – | 5,400 |
| INEOS | 445 | 411 | 444 | 487 | 530 | 483 | – | – | – | – | – | – | 2,800 |
| Polestar | 462 | 426 | 462 | 357 | 389 | 354 | – | – | – | – | – | – | 2,450 |
| Alfa Romeo | 314 | 290 | 315 | 279 | 269 | 280 | 184 | 196 | 189 | – | – | – | 2,316 |
| Jaguar | 308 | 284 | 308 | 226 | 248 | 226 | – | – | – | – | – | – | 1,600 |
| Maserati | 171 | 158 | 171 | 211 | 230 | 209 | – | – | – | – | – | – | 1,150 |
| Lamborghini | 178 | 164 | 178 | 130 | 141 | 129 | – | – | – | – | – | – | 920 |
| VinFast | 103 | 95 | 102 | 97 | 106 | 97 | – | – | – | – | – | – | 600 |
| Rolls Royce | 94 | 87 | 94 | 75 | 81 | 74 | – | – | – | – | – | – | 505 |
| Ferrari | 68 | 63 | 69 | 75 | 81 | 74 | – | – | – | – | – | – | 430 |
| Bentley | 75 | 69 | 76 | 65 | 71 | 64 | – | – | – | – | – | – | 420 |
| Aston Martin | 55 | 51 | 54 | 52 | 57 | 51 | – | – | – | – | – | – | 320 |
| Lotus | 51 | 47 | 52 | 52 | 57 | 51 | – | – | – | – | – | – | 310 |
| Fiat | 47 | 43 | 49 | 27 | 26 | 28 | 17 | 19 | 18 | – | – | – | 274 |
2026 data reported through September.
For more 2026 U.S. sales data, see the Model rankings and Automaker rankings pages, or browse the individual segment sales pages on GCBC.
Latest from GCBC on this subject
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