Scion Canada’s website is finally displaying the price of the oft-delayed 2012 Scion iQ. At $16,760 – plus what we can assume will be $1390 in freight & delivery based on costs for other Scions in Canada – the iQ will cost $675 more than the 2012 Fiat 500. The smart fortwo costs $13,990 pre-freight, and it isn’t half as unpopular in Canada as it is in the States.
True, that basic Fiat 500 lacks some features Scion will fit as standard equipment. The Fiat isn’t as fuel efficient, either. America’s EPA produces relatively accurate test results and figures the iQ at 36/37 mpg in the city and on the highway. The Fiat, with its excellent automatic transmission is rated at 27/34 in the city and on the highway.
Are these cars comparable? At all? On purely financial grounds the 2012 Scion iQ doesn’t seem all that impressive. Outside of the fact that Scion says it’ll be filled with desirable equipment, the iQ is a unique product which must appeal to the emotional side of the brain, not unlike the Fiat.
*Update: In the time spent writing this post, Scion.ca changed the Scion iQ’s
dropdown section on the homepage from $16,760 back to “Coming Soon”.*
In the United States the 2012 Scion iQ is priced from $15,995 including destination. There’s just one trim level south of the 49th, but accessories are plentiful. Not that currency exchanges can ever be expected to work in Canadians’ favour, but if they did, the Scion iQ would have a freight-and-delivery-included price of $15,160. Instead, we’re asked to pay around $18,000.
Care for more Canadian pricing context? Excluding freight and delivery, the Honda Civic, Canada’s best-selling car, starts at $14,990. The Ford Fiesta SE Hatchback starts at $15,716. The new 2012 Hyundai Accent – loaded with a 6-speed automatic, sunroof, heated seats, Bluetooth, and a wonderful power-to-weight ratio – tops out at $18,399. The most basic Jeep Wrangler has a Canadian MSRP of $18,345.