We’re a week away from finding out just how many new vehicles were sold in September and in the first three quarters of 2011. But we’ve had information on the first two-thirds of 2011 for weeks now.
With that information in hand, let’s take a look at the big picture: Domestics vs. Imports. In addition, there are three more charts below which present a continental market share break down, brand-by-brand, from the United States, Europe, and Asia.
U.S. auto sales are up 10.5% year-to-date. Compared with the January-August of 2010, new vehicle sales have risen to 8,465,186 from 7,7662,414.
By way of eleven automakers – Buick, Cadillac, Chevrolet, Chrysler, Ddoge, Ford, GMC, Jeep, Lincoln, Ram, and Mercury’s 248 sales – domestic brands owned 47.1% of the new vehicle market in America over the first eight months of 2011. Japan’s share of the U.S. market – with Acura, Honda, Infiniti, Lexus, Mazda, Mitsubishi, Nissan, Scion, Subaru, Suzuki, and Toyota – was 34.8%. The two Korean brands, Hyundai and Kia, grabbed 9.1% of the market. Finally, data for 20 European brands (six of which use ANDC estimates) shows 758,491 sales, or 9% of the U.S. auto market.
The European brands are Aston Martin*, Audi, Bentley, BMW, Ferrari*, Fiat, Jaguar, Lamborghini*, Land Rover, Lotus*, Maserati, Maybach*, Mercedes-Benz, Mini, Porsche, Rolls-Royce*, Saab, smart, Volkswagen, and Volvo. An * indicates estimated sales of 536, 1092, 190, 152, 36, and 228, for Aston, Ferrari, Lambo, Lotus, Maybach, and Rolls, respectively.
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Simple math says that, in the Domestics vs. Imports war, the Imports win 52.9% to 47.1%. Now would be a good time to point out that, through eight months of 2010, Chrysler/Dodge/Jeep/Ram, the Ford Motor Company, and General Motors owned just 45.1% of the market. Now would also be a good time to point out that Japan’s March 11 earthquake wreaked havoc on automotive production, and therefore automotive sales, around the globe.
And now would be a good time to point out that many vehicles American automakers have recently brought to market would likely have steered the domestics toward greater market share even if there hadn’t been dreadful circumstances affecting Japan’s auto manufacturers. Compact car sales at General Motors, for example, are up 88.4% thanks to the wildly successful Chevrolet Cruze. That has little to do with Toyota’s troubles.
Scroll past the jump for a more in-depth look at brand-by-brand U.S. auto industry market share.
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