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Domestics vs. Imports – U.S. Auto Market Share Through Three Quarters Of 2012

U.S. auto sales brand origin 2012 YTD
U.S. auto brand market share chart September 2012 YTD
American Auto Brands Market Share
Click Any Chart For A Larger View

Pie charts: an essential ingredient in any recipe for successful sales analysis. Today we’re looking at the U.S. auto industry in the first three quarters of 2012. How does the volume generated by America’s ten automobile brands compare with that which is achieved by Japan’s eleven brands, South Korea’s two brands, and Europe’s seemingly countless logos?

Through nine months, 45% of the American automobile market was owned by Detroit: Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Jeep, Lincoln, and Ram. Of those 4.87 million new vehicle sales, fully one-third were Fords. Another 29% were Chevrolets. Dodge and Ram combined for 12.5%.

European auto brand U.S. market share chart September 2012 YTD
European Auto Brands Market Share

Just under one out of every ten new vehicle sales in the U.S. so far this year was of the European variety, at least in name: Audi, Bentley, BMW, Fiat, Jaguar, Land Rover, Maserati, Mercedes-Benz, Mini, Porsche, smart, Volkswagen, Volvo, and ANDC estimates for Aston Martin, Ferrari, Lamborghini, Lotus, Maybach, and Rolls-Royce. Volkswagen accounted for more than three out of every ten Euro brand sales. Audi, BMW, Mercedes-Benz, and Porsche delivered half of the 1 million European auto brand sales in the United States this year.

Asian auto brand market share chart September 2012 YTD
Asian Auto Brands Market Share

Asian brands are responsible for a larger portion of the U.S. automobile landscape in 2012 than American brands. Hyundai and Kia account for 19.5% of all Asian brand sales in the United States. That’s a bit more than Honda but quite a bit less than Toyota’s 26.9%. Of course, Honda also sells Acuras (2.3% of all Asian brand sales in America this year), while Toyota also markets the Lexus and Scion brands, which together accounted for 4.5% of all Asian brand sales in the U.S.

The four accompanying charts go into some detail explaining all this. Click any of the four for a larger view. For a look at specific cars, use the first dropdown menu at GCBC’s Sales Stats home to select a brand and then a model. Brands are ranked by U.S. volume every month, most recently with up-to-date September 2012 sales figures.

Related From
U.S. Auto Sales Brand Rankings – September 2012 YTD
Top 30 Best-Selling Vehicles In America – September 2012
U.S. Auto Sales Brand Rankings – 2011 Year End
U.S. Auto Sales Market Share Charts – 2011 Year End