Toyota is legally obliged to suspend sales of the eight recalled cars, SUVs, and trucks. With factory shutdowns looming over the heads of Toyota QC personnel and, more importantly, sucking the oxygen out of Toyota HQ, huge amounts of money are about to be lost. It goes without saying that the world’s largest automaker, Toyota Motor Corporation, will be suffering from an injured reputation for some weeks. Or months. Or years.
Based on America’s December Sales Stats of the eight recalled models, the Numbers below detail the sales loss for each individual nameplate if the selling cessation were to last an hour (12 selling hours each day), a day, week, or a month. Of course, these figures only take into account sales lost in the United States.
TOYOTA CAMRY: 104 per hour. 1,248 per day. 8,737/week. 34,946/month.
TOYOTA COROLLA/MATRIX: 102 per hour. 1,222 per day. 8,555/week. 34,220/month.
TOYOTA RAV4: 50 per hour, 598 per day. 4,185/week. 16,742/month.
TOYOTA HIGHLANDER: 28 per hour. 337 per day. 2,361/week. 9,442/month.
TOYOTA TUNDRA: 26 per hour. 317 per day. 2,218/week. 8,870/month.
TOYOTA AVALON: 8 per hour. 92 per day. 644/week. 2,574/month.
TOYOTA SEQUOIA: 5 per hour. 63 per day. 440/week. 1,760/month.
TOTAL SALES LOSS: 323 per hour. 3,876 per day. 27,139/week. 108,554/month.
*All figures are rounded. Subtract Camry Hybrid sales for exact sales loss.