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Nissan Frontier Sales Figures

Nissan Frontier

Here you will find monthly and yearly United States and Canadian sales figures for the Nissan Frontier. The Frontier is Nissan’s mid-size pickup truck, sold since 1997 and fully redesigned for the 2022 model year. It competes in the mid-size truck segment against the Toyota Tacoma, Chevrolet Colorado, GMC Canyon, Ford Ranger, and Honda Ridgeline.


Specifications
  • Class: Mid-size pickup truck
  • Engine: 3.8L V6, 310 horsepower and 281 lb-ft of torque
  • Transmission: Nine-speed automatic
  • Drivetrain: Rear-wheel drive or four-wheel drive
  • Cab styles: King Cab and Crew Cab
  • EPA fuel economy: Up to 19 mpg city / 24 mpg highway
  • Chief rivals: Toyota Tacoma, Chevrolet Colorado, GMC Canyon, Ford Ranger, Honda Ridgeline

The current Frontier is rated to tow up to 7,150 pounds and carries a maximum payload of up to 1,590 pounds.

Nissan Frontier Sales in the United States

Nissan Frontier sales in the United States have run mostly in the 60,000 to 87,000 range across this chart, with a high of 86,926 in 2016 and a recession low of 27,415 in 2009. Nissan launched an all-new Frontier for the 2022 model year, and volume moved from 76,185 that year to 58,134 in 2023, 69,813 in 2024, and 66,478 in 2025, a decline of about 5 percent year over year. Through June 2026 Nissan had delivered 43,101 Frontiers, running well ahead of the 32,393 sold over the same six months of 2025.

2025 full year
66,478
▼ 4.8% vs 2024
2026 YTD (Jan–Jun)
43,101
▲ 33.1% vs same period 2025
Best year
86,926
2016
Total on record
1,381,459
all years
2005: 72,838 units2006: 77,510 units2007: 64,397 units2008: 44,997 units2009: 27,415 units2010: 40,427 units2011: 51,700 units2012: 59,672 units2013: 62,837 units2014: 74,323 units2015: 62,817 units2016: 86,926 units2017: 74,360 units2018: 79,646 units2019: 72,369 units2020: 54,817 units2021: 60,697 units2022: 76,185 units2023: 58,134 units2024: 69,813 units2025: 66,478 units2026: 43,101 units (partial)025k50k75k100k20052007200920112013201520172019202120232026

Nissan Frontier, United States calendar-year unit sales, 2005–2026. 2026 is January–Jun (partial).

Annual sales

YearUnitsYoY
200572,838—
200677,510▲ 6.4%
200764,397▼ 16.9%
200844,997▼ 30.1%
200927,415▼ 39.1%
201040,427▲ 47.5%
201151,700▲ 27.9%
201259,672▲ 15.4%
201362,837▲ 5.3%
201474,323▲ 18.3%
201562,817▼ 15.5%
201686,926▲ 38.4%
201774,360▼ 14.5%
201879,646▲ 7.1%
201972,369▼ 9.1%
202054,817▼ 24.3%
202160,697▲ 10.7%
202276,185▲ 25.5%
202358,134▼ 23.7%
202469,813▲ 20.1%
202566,478▼ 4.8%
2026 (Jan–Jun)43,101▲ 33.1% YTD

Monthly sales

YearJanFebMarAprMayJunJulAugSepOctNovDecTotal
20055,8996,0776,2185,6675,1045,5157,7496,6546,5355,8545,5096,05772,838
20065,5465,8458,4337,5737,4096,4116,8227,2726,5895,0634,8195,72877,510
20074,8205,1367,2545,2305,8865,7225,3315,8785,4804,9593,9934,70864,397
20084,0644,6614,8023,5274,1192,3996,6279,1401,5341,5511,1711,40244,997
20091,6031,6171,7851,9923,1112,0362,9423,8752,1642,2952,0071,98827,415
20101,9552,5324,0913,1923,7392,9203,9673,7383,9013,4723,1373,78340,427
20112,7963,5274,6093,4044,6744,4294,8324,8434,3314,3054,3245,62651,700
20123,7828,4746,0874,1485,4805,6515,6115,4644,3543,0513,8823,68859,672
20132,6242,7366,8185,1556,5705,4135,6156,5884,6625,2426,0035,41162,837
20144,9315,7917,1405,6976,6625,7225,7976,7706,8536,5686,3326,06074,323
20155,8686,1067,1285,8275,4394,4374,1943,6454,6174,7645,0995,69362,817
20166,3636,8348,1987,5097,9418,1667,2449,5377,5966,3645,1056,06986,926
20173,8574,7366,9736,3477,7568,1447,6474,6375,1116,2197,0535,88074,360
20185,9017,9928,9325,0826,9386,8564,5824,5738,7186,3026,2787,49279,646
20196,0626,2917,8684,2587,4977,3465,6415,8883,8358,0314,9324,72072,369
20203,3394,3232,6181,5833,5183,6932,5292,24820,4073,5622,9264,07154,817
20213,4503,4503,8815,2725,0695,2723,9383,7923,9387,5457,5457,54560,697
20227,1707,1708,0667,0966,8336,8334,3404,5074,3406,6106,3466,87476,185
20235,5685,3456,0135,8125,5895,8123,7684,0693,9194,0264,0264,18758,134
20246,4956,4956,7556,5656,8276,8276,3595,2664,3264,0984,8114,98969,813
20254,8274,6346,8165,4425,6515,0235,8425,1105,5315,5025,5846,51666,478
20267,3256,7617,3257,3247,0427,324——————43,101

Nissan Frontier Sales in Canada

In Canada the Frontier is a much smaller seller, generally between 2,000 and 4,300 units a year over the past two decades, with a high of 5,075 in 2022. Volume then stepped down to 3,343 in 2023, 2,641 in 2024, and 1,668 in 2025. The 2025 total reflects an unusually steep drop across the final months of the year, so the recent Canadian figures are best read with that late-year falloff in mind.

2004: 1,094 units2005: 2,288 units2006: 2,461 units2007: 2,162 units2008: 1,608 units2009: 1,649 units2010: 2,272 units2011: 2,512 units2012: 2,973 units2013: 2,964 units2014: 3,567 units2015: 3,622 units2016: 4,127 units2017: 4,260 units2018: 4,134 units2019: 3,723 units2020: 1,593 units2021: 1,714 units2022: 5,075 units2023: 3,343 units2024: 2,641 units2025: 1,668 units2026: 83 units (partial)01.5k3k4.5k6k200420062008201020122014201620182020202220242026

Nissan Frontier, Canada calendar-year unit sales, 2004–2026. 2026 is January–Jun (partial).

Annual sales

YearUnitsYoY
20041,094—
20052,288▲ 109.1%
20062,461▲ 7.6%
20072,162▼ 12.1%
20081,608▼ 25.6%
20091,649▲ 2.5%
20102,272▲ 37.8%
20112,512▲ 10.6%
20122,973▲ 18.4%
20132,964▼ 0.3%
20143,567▲ 20.3%
20153,622▲ 1.5%
20164,127▲ 13.9%
20174,260▲ 3.2%
20184,134▼ 3.0%
20193,723▼ 9.9%
20201,593▼ 57.2%
20211,714▲ 7.6%
20225,075▲ 196.1%
20233,343▼ 34.1%
20242,641▼ 21.0%
20251,668▼ 36.8%
2026 (Jan–Jun)83▼ 94.0% YTD

Monthly sales

YearJanFebMarAprMayJunJulAugSepOctNovDecTotal
20046612512410510213013084897134341,094
20051091762312432122021331612242151991832,288
20061361622292052212032412322752121901552,461
20071611422131992592052092181641401291232,162
20081129416918217015112011416513597991,608
2009767388120185152203269173107104991,649
201084921441721441872052313322582531702,272
2011681421932062202942933532531671261972,512
20122202182682092493681782673132702381752,973
20131621482673163182842172112072463392492,964
20142273033533052973173042134942782552213,567
20151971562142194333283524513334872192333,622
20162302874534294064624503833132282931934,127
20171653213723784825753562873114363152624,260
20183702774892923713772422883653844312484,134
20193343043214144143792942942702512182303,723
20201761601762031852051621541565561,593
20210000001511581524114114311,714
20224824595285935936232532912663293293295,075
20233363053533964364372012322031551481413,343
20241331271291871871713153152882832462602,641
2025254231243228218219848082108111,668
2026222242726——————83

Nissan Frontier Generations

First Generation (1997–2004)

Launched in 1997 in North America, it replaced the earlier Nissan Hardbody Truck. It featured a body-on-frame design, common in pickups for its ruggedness and durability. Offered with four-cylinder and V6 engine options.

Second Generation (2004–2020)

The second generation saw significant changes, including a new body style and improved interior. Powered by either a four-cylinder or a more potent V6 engine, offering strong performance for the segment. Available in various cab configurations and bed lengths to suit different needs. The PRO-4X trim provided off-road-oriented features, including skid plates and a locking rear differential. This generation had a notably long production run, with minor updates and facelifts during its lifespan.

Third Generation (2021–Present)

Introduced in 2021, the third generation brought a complete redesign, aligning the Frontier with modern competitors. Powered by a 3.8-liter V6 engine, paired with a nine-speed automatic transmission. Modern infotainment options, driver-assist technologies, and safety features have been included. Improved materials and design give the new generation a more refined feel inside. Continues to offer off-road trims and options for enthusiasts.

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