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Nissan Maxima Sales Figures

Nissan Maxima

Here you will find monthly and yearly Chinese, Canadian, European and U.S. sales figures for the Nissan Maxima. The Nissan Maxima is a full-size sedan that has been part of Nissan’s lineup for several decades. Known as the brand’s flagship sedan, the Maxima is often touted for its performance, comfort, and upscale features.  The Maxima is a good value for money sedan.

Nissan Maxima Overview

The Maxima’s roots trace back to the late 1970s when it was introduced as an upscale version of the Datsun 810. The Maxima name first appeared as a trim level before it became the name of the model itself.

Originally marketed as the Datsun 810 Maxima, it eventually transitioned to the Nissan brand. These early versions were rear-wheel-drive configurations. By 1988 we got the third generation Maxima and this was when the Maxima shifted to a front-wheel-drive platform. It also adopted Nissan’s then-new 3.0L V6 VG engine, contributing to its reputation as a “4-Door Sports Car” or “4DSC,” a moniker Nissan used in marketing. In 1995 the fourth generation arrived, this iteration of the Maxima continued to emphasize performance and luxury. It retained the 3.0L V6 engine, which was known for its robust output and reliability. Since 2000, the Maxima grew in size, performance, and features. It embraced a more distinct design, with the latest iterations boasting a bold front fascia, V-motion grille, and a floating roof design. The interior also saw enhancements with more upscale materials and advanced infotainment options.

Historically, the Maxima’s performance was one of its standout traits. With its potent V6 engines and a focus on driving dynamics, it often set itself apart from other sedans in its class. The newer models come equipped with the 3.5L VQ V6 engine, known for its performance and reliability. The Maxima has been equipped with a range of luxury features over the years, from leather seats and premium audio systems to advanced safety technologies like Nissan’s Safety Shield 360, which includes features such as automatic emergency braking, blind-spot monitoring, and more.

It is currently in its ninth generation, which was introduced in 2021. The Maxima is powered by a 3.5-liter V6 engine that produces 300 horsepower and 261 lb-ft of torque. It is available with either a 9-speed automatic transmission or a manual transmission.

The Maxima is available in four trim levels: the SV, the SL, the SR, and the Platinum. The SV is the base trim level and comes standard with features like a 9-inch touchscreen infotainment system, a 12.3-inch digital instrument cluster, and a rearview camera. The SL is the mid-level trim level and comes standard with a variety of features, such as a Bose sound system, a heated steering wheel, and a power-adjustable driver’s seat. The SR is the performance-oriented trim level and comes standard with a sport-tuned suspension, a limited-slip differential, and 19-inch wheels. The Platinum is the top-of-the-line trim level and comes standard with a variety of features, such as a 10.8-inch head-up display, a heated steering wheel, and a panoramic sunroof.

Nissan Maxima Sales Figures

The Maxima sits at the top of Nissan’s sedan lineup, positioned above the midsize Altima and compact Sentra. It targets buyers looking for a mix of luxury, performance, and value. Over the years, the Maxima has generally received praise for its blend of performance, comfort, and value. It has found a niche among those who want sportier driving dynamics than typically found in full-size sedans but without moving into luxury brand pricing. As with many sedans, the Maxima has faced challenges in recent years due to the rising popularity of SUVs and crossovers. However, it continues to hold appeal for those looking for a sporty and luxurious sedan experience.

Nissan Maxima U.S Sales Data & Charts

US Monthly Sales

US Annual Sales

Year Sales Units
2005 75,425
2006 69,763
2007 52,574
2008 47,072
2009 53,351
2010 60,569
2011 58,737
2012 65,946
2013 53,896
2014 50,401
2015 40,359
2016 62,970
2017 67,627
2018 42,337
2019 35,076
2020 18,141
2021 16,386
2022 7,110
2023 9,653
2024 529

US Annual Growth

Nissan Maxima Canada Sales Data & Charts

Canada Annual Sales

Year Sales Units
2012 2,025
2013 1,500
2014 968
2015 1,706
2016 2,297
2017 2,210
2018 1,357
2019 971
2020 851
2021 487

Canada Annual Growth

Nissan Maxima Europe Sales Data & Charts

Europe Annual Sales

Year Sales Units
2010 36
2011 1,728
2012 5,211
2013 11,097
2014 15,158
2015 15,303
2016 18,210
2017 16,832
2018 38,740
2019 31,792
2020 31,177
2021 33,772

Europe Annual Growth

Nissan Maxima China Sales Data & Charts

China Annual Sales

Year Sales Units
2016 2,279
2017 1,172
2018 1,406
2019 5
2020 8

China Annual Growth